The market potential is huge

The market potential is huge

The market potential is huge, the times are constantly developing, and all walks of life are also rapidly updating. Market potential refers to a certain period of time and under certain conditions. The maximum sales volume that can be reasonably achieved within a specified period of time. So what are the industries with huge market potential? Huge market potential 1

1. Internet service industry

In recent years, the Internet industry is changing the previous traditional industries at a rapid rate, and their huge ability to attract money and talent The huge demand and desire have also made the salary increase rate curve of Internet companies in the past two years almost steep upward.

Generally speaking, in first-tier cities, first-tier Internet companies represented by BAT do not offer high starting salaries to fresh graduates. However, as long as they work hard and have outstanding abilities, they can actually earn a lot of money within 2 or 3 days after joining the job. It is easy to get an annual salary of more than 100,000 yuan in a year.

In third-tier Internet companies, under the same conditions, the annual salary of ordinary technical employees can generally reach about 150,000 yuan. The salary of ordinary employees of quasi-second-tier Internet companies can basically reach or exceed 200,000 yuan. Compared with many traditional industries, this level of income is absolutely enviable. After more than 5 years of work experience, the income gap among Internet companies will widen.

2. Education and training industry

China has a huge working-age population and a huge demand for labor force technical skills training. The potential of this industry can be seen from the hot listing of New Oriental. . Moreover, no matter when, the Chinese people go all out to train the next generation. Therefore, primary and secondary school tutoring and training institutions have also been booming in recent years. According to relevant data, China's entire training market is close to one trillion.

3. Agriculture

From the perspective of entrepreneurship, my country’s rural areas used to be almost a blank sheet of paper. Due to the booming construction of new rural areas and new suburbs, It has driven the needs of farmers and the prosperity of the rural market, and has given rise to a large number of entrepreneurial opportunities. Not only has farmers' enthusiasm for entrepreneurship increased, but it has also attracted urban people and college students to start their own businesses. Today, the cost of starting a business in cities is high and competition is fierce, while rural areas are full of vitality and their advantages are highlighted. Rural areas have sufficient labor force, rich natural resources, and low entrepreneurial costs

As farmers gradually become richer, their demands for material and cultural life are increasing. Local governments have successively introduced a series of entrepreneurial fund support policies to make rural entrepreneurship successful. One of the most attractive and profitable industries. Raising hares, wild boars, pheasants, grass chickens, and blue peacocks, and growing wild vegetables in rural areas are very popular among urban people, and the market is huge, while rural areas are in urgent need of urban people's knowledge, technology, technology, and talents.

4. Tourism industry

Future trends: Data show that in the past three years, the compound growth rate of China’s online travel industry has exceeded 30%, making traditional travel agencies pay more and more attention to the online travel market. strength. Data from iResearch, an internationally renowned consulting and research institution, shows that from 2011 to 2013, the transaction scale of the online travel market reached 131.39 billion yuan, 170.86 billion yuan, and 220.46 billion yuan respectively, with year-on-year increases of 38.5%, 30.0%, and 29.0% respectively. higher than the overall level of the domestic tourism market.

5. Culture and entertainment industry

In the past, it was not easy to make millions from a blockbuster movie. Nowadays, a small film that costs tens of millions can earn more than a billion at the box office. Behind this box office figure, it shows people's desire for cultural needs today.

A Davos Forum has brought global influence to a small town in Switzerland, and has given a huge boost to the local tourism, commerce, culture, and hotel industries. Many places in China also have objective conditions to vigorously develop the exhibition cultural economy, but they often lack macro-level ideas. The communication media in the modern information age will accelerate the expansion of this new culture and quickly produce national and even global influence.

6. Smart Home

Statistics show that smart home appliances have more than 100 million potential customers domestically, especially young people who pursue quality of life. The requirements are high, the demand is large, and it is the largest potential customer group. According to data estimates, it may exceed one trillion in 2020, becoming the fastest-growing key part of the home appliance industry, with broad prospects and huge market potential. There are currently four bottlenecks in the smart home market: first, the inability to grasp the pain points of customers; second, high purchase costs; third, poor convenience in purchase and use; fourth, customer service cannot keep up.

7. Elderly products and services industry

The current market demand for elderly products and services in my country is 600 billion yuan per year, but currently the number of products and services provided for the elderly each year is less than 1,000 yuan. billion, the huge gap between supply and demand gives the aging industry “unlimited business opportunities.” my country's elderly products and services industry has just started, involving elderly care institutions, medical and health care products, tourism, real estate and other fields. Special products and services in all aspects have yet to be developed.

8. Biomedicine industry

Future trends: Biomedicine is a strategic emerging industry of the country, and its pharmaceutical technology will become the main driving force of future innovation and the core competitiveness of enterprises. In terms of the compensation strategy for R&D personnel, we can also see the importance that the biomedical industry attaches to R&D personnel.

9. Health management industry

In recent years, my country's economic development has grown steadily. However, at a time when material life is unprecedentedly developed, unreasonable eating habits and unhealthy lifestyles have adverse effects on people. had a huge negative impact on their health.

10. Information security analysis industry

Future trends: From a macro perspective, the growing market size will lead to a sharp increase in talent demand. The construction of smart cities has also put forward new requirements for information security systems. Application information security in cloud computing, mobile Internet, big data, mobile payment and other fields has gradually become the main development direction of the market. The market potential is huge2

1. The domestic tourism market is growing rapidly

According to the "National Economic and Social Statistical Development Bulletin of the People's Republic of China in 2017" issued by the National Bureau of Statistics, there were 5 billion domestic tourists in 2017. An increase of 12.8% over the previous year; domestic tourism revenue was 4,566.1 billion yuan, an increase of 15.9%.

2. Per capita tourism expenditure shows an increasing trend

According to the "National Economic and Social Statistics of the People's Republic of China in 2017" released by the National Bureau of Statistics Development Bulletin" shows that in 2017, there were 5 billion domestic tourists, an increase of 12.8% over the previous year; domestic tourism revenue was 4,566.1 billion yuan, an increase of 15.9%. If the total domestic tourism revenue is divided by the total population of the country to calculate the domestic per capita tourism expenditure, the domestic per capita tourism expenditure has doubled several times in recent years.

3. The number of cultural consumers continues to grow

In 2017, cultural-related units received 1,147.73 million visitors, an increase of 13.3% over the previous year. Museums received 971.72 million visitors, an increase of 14.2%, accounting for 84.7% of the total visitors received by cultural institutions. Huge market potential 3

Factors affecting market potential

1. Product factors

Product factors can be studied from the 4Ps often said in marketing: < /p>

Product features: Take medicines as an example: such as indications, efficacy, side effects, onset of action, etc.;

Channels: such as convenience of acquisition, purchasing environment, etc.;

Sales promotion: promotion methods, personnel promotion effects, etc.;

Price: Is the price too high? Or too low? Can it be reimbursed? What is the reimbursement rate? etc.

Mainly through research in these four aspects, we can discover the obvious or potential problems in the company's own products and/or competitive products, find opportunities from the problems, take measures, and ultimately achieve the purpose of increasing sales. .

2. Environmental factors

Another factor that affects market potential is environmental factors, and this factor is relatively complex, but many marketing companies It is through grasping or intervening in environmental factors to do a good job in the market.

We divide environmental factors into macro-environment and micro-environment. Macro-environmental research mainly refers to scanning the current status and development trends of politics, economy, society, and technology, and discovering new opportunities to increase market potential.

The micro-environment refers to the specific competitive environment in which an enterprise operates. The impact of changes in this environment on the enterprise's future sales is relatively more intuitive and more responsive. This specific environment can collect data and analyze research from five focus points: existing enterprises and competitors, suppliers, buyers, substitute product producers, and potential entrants.

The role of market potential

1. It is conducive to investment or the reasonable allocation of existing resources. Decision makers can allocate resources based on the total market potential of various products, rather than relying solely on current sales levels.

2. It is helpful to determine the stages of the product life cycle and help determine different product goals and strategies.

3. Conducive to determining product goals, marketing strategies and distribution decisions.