Domestic agricultural vehicles dare to sell for RMB 400,000, dominating the Thai car market, and the price of cabbage exceeds supply.

As the second largest economy in Southeast Asia after Indonesia, Thailand has shown strong demand for automobile consumption in the past few years. In order to further increase the total GDP, the Thai government has introduced a number of Measures to promote new car consumption have made Thailand an important automobile consumer market in Southeast Asia. Although excessive boosting of automobile consumption led to the birth of the automobile consumption bubble, the Thai automobile market has still maintained a good development trend after surviving the economic downturn.

In the past 2019, the annual sales volume of the Thai automobile market was 1,040,123 vehicles, a year-on-year decrease of 0.2% compared with 2018, and basically remained stable. Among all car brands launched in Thailand, Toyota is still the biggest winner, with annual sales of 319,822 vehicles, occupying 30.75% of the market share, and is the brand with the strongest appeal in the market.

Followed by Isuzu and Honda, Isuzu commercial vehicles have a very high status in Thailand, and its diesel engines and pickup models have very high market recognition. Isuzu sold new cars throughout the year in 2019 177,864 units, accounting for 17.1% of the market share; Honda Motors captured 12.37% of the market share with 128,651 units, and its main sales models are basically concentrated in the entry-level low-end market.

The fourth to ten are Mitsubishi, Ford, Mazda, Nissan, MG, Suzuki and Chevrolet. Among them, Japanese brands occupy 7 seats among the top ten sales of Thai car brands in 2019 and firmly control them. The top three positions. There are many reasons for this phenomenon. Japanese cars have been operating in Thailand for more than half a century since the end of World War II. Their high-quality and low-price products and their geographical relationship with Asia have made them deeply rooted in the hearts of the Thai people.

In addition, Thailand hopes to use the huge size and strength of Japanese car companies to drive economic development and solve employment problems, so it has introduced many Japanese companies to open factories there, turning Thailand into the most important place for Japanese brands. Thailand has overseas production bases, export bases and sales markets. Therefore, Thailand does not have an independent automobile industry. It is a frontier market where Japanese brands compete with each other and American and Japanese brands fiercely compete.

In terms of specific model sales, Toyota Hilux defeated Isuzu D-MAX to regain the top spot in model sales again with 152,611 units. Isuzu D-MAX sales were 143,355 units, a year-on-year decrease of 10.5%. This data It is in clear contrast to the previous rapid progress of D-MAX. Although Hilux returns to the top of the list, there are still hidden dangers. The overall sales growth is not outstanding. With the upgrading of products such as Isuzu D-MAX and Ford Ranger, it is developing towards a new trend of combining practicality and high-end. It still adheres to the supremacy of pragmatism. Hilux will face greater challenges.

In addition to the battle between Toyota Hilux and Isuzu D-MAX, the top-selling pickup models in Thailand in 2019 include Mitsubishi Triton, Nissan Navara, Chevrolet Colorado and Mazda BT- 50. Among the seven models, Hilux, D-MAX, Ranger and Navara are very familiar to Chinese consumers. All three models except Hilux can be purchased in TNB as imported or domestic versions through official channels. Edition

The 7 pickup models among the top 50 sales models in Thailand in 2019 still reflect the phenomenon that Thai consumers still prefer medium-sized pickup trucks and entry-level cheap cars. The prosperity of Thailand's pickup truck market is due to the blurred boundaries between Thailand's cities and villages, as well as the fact that there are no special restrictions on car consumption. Pickup trucks can be seen everywhere in the streets and alleys of Bangkok and Pattaya. For lovers of pickup trucks, Thailand It is the holy place of pickup life.

The reason why small and medium-sized pickup trucks have become a hot-selling product in Thailand is that these models are moderate in size, have stable and durable engines, low overall use costs, and the powerful modification attributes of pickup trucks. Pickup trucks have replaced almost everything in Thailand. Light trucks and micro trucks undertake various functions such as transportation and freight. Even some taxis are modified from pickup trucks. Taking an open sightseeing car modified from a pickup truck to visit the beautiful Pattaya has become a part of the travel itinerary to Thailand. A unique activity.

Thailand pickup truck users are mostly workers, farmers, small traders and small and medium-sized enterprises. Its user groups are similar to the Chinese pickup truck industry. They all use pickup trucks as production materials to carry out various industrial and commercial activities. On the basis of commercial use, passenger demand has evolved. However, due to Thailand’s open attitude towards pickup trucks, pickup trucks have given full play to their versatile attributes and become the preferred vehicle to replace SUVs, cars and trucks. However, China’s transportation policy has greater restrictions on pickup trucks, which has affected pickup truck culture and pickup truck life to a certain extent. benign development.

However, as cities such as Jinan, Qinhuangdao, Tangshan, and Ningbo relax restrictions on pickup trucks entering the city, the environment for pickup trucks in China is gradually improving.

It is believed that after the results of the pilot are gradually revealed, the country will further liberalize and encourage the purchase and use of pickup trucks, so as to give full play to the flexible and convenient characteristics of pickup trucks, making them a perfect supplement and substitute for urban logistics and transportation, and taking advantage of its multi-purpose characteristics. Meet the diverse needs of families and businesses, reduce the need to purchase multiple vehicles of different types to meet needs, optimize urban transportation, alleviate congestion, etc., and ultimately promote the construction of pickup truck culture and create a development route for the pickup truck market with Chinese characteristics.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.