Which major is better, exhibition economy or management?

Exhibition economy refers to related industries driven by exhibition industry, forming a brand-new industrial economy with unlimited business opportunities. As a category of modern service industry, convention and exhibition industry can promote the development of transportation, logistics, construction, commerce, advertising, tourism, finance and other related industries. Broad development prospects and good development opportunities have created a good external environment for exhibition economy and management talents, and become an important channel for economic and trade exchanges among countries. With China's entry into WTO, China's convention and exhibition industry needs to be in line with international standards immediately to meet historical opportunities and challenges. Objectively speaking, the management and operation mode of China convention and exhibition industry is relatively backward. The survival and development of convention and exhibition industry ultimately depends on the unique design concept and effective management, which is the construction of talents. As one of the major exhibition cities in China, Beijing's exhibition industry urgently needs to supplement a group of high-level compound talents with modern design concepts, basic skills and methods of exhibition design and modern management knowledge.

Training direction: this major has basic artistic and cultural literacy, strong creativity, planning, organization, management and cooperation ability, not only grasps the basic methods and skills of exhibition design, but also has modern management knowledge, and can design, plan and manage exhibition activities.

The course consists of management principles, marketing, public relations practice, basic accounting, economic law and art foundation, exhibition design drawing, exhibition design introduction, exhibition environment and space design, exhibition information transmission, computer network application, multimedia aided design (Photoshop, Autocad, 3Dmax, etc.). ), business exhibition design, advertising, business English, exhibition marketing, exhibition project budget, exhibition planning and organization, exhibition management and service, hotel management, business meeting, communication skills, tourism consumption psychology, large conference salon management, business negotiation.

Work in various exhibition service companies, exhibition service network centers and exhibition centers; Exhibition departments of major museums and advertising planning departments of enterprises and institutions. As a senior exhibition management expert, he is suitable for exhibition management as well as tourism enterprises and institutions. Established institutions: henan university of economics and law, Sino-British International College of University of Shanghai for Science and Technology, Beijing Foreign Studies University, Harbin University of Commerce, Donghua University, Shanghai Normal University, Shanghai Institute of Foreign Trade, Xiamen Institute of Technology, Yunnan University of Finance and Economics, South China University of Technology, Sun Yat-sen University, China-France Tourism College of Guangzhou University (since 2007), South China Normal University, Guangdong University of Technology, Sanya College of Hainan University (opened in 2005). Zhejiang university city college, Guangdong Business School, Hangzhou Normal University, Chongqing University of Arts and Sciences, Inner Mongolia University of Finance and Economics, shenyang normal College, Zhejiang Wanli College (opened in 2005), etc. Among them, South China Normal University and Guangdong University of Technology added 20 10 majors in exhibition economy and management.

The major features mainly study the basic theory and skills of exhibitions, pay attention to the cultivation of foreign language application ability, especially oral ability, strengthen the teaching of computer application ability, and cultivate students' market research, planning, organization and management, operation ability and booth design ability in various exhibitions. [ 1]