Rural Tourism: Villages become more beautiful and people become richer

In the process of building beautiful countryside, a variety of tourism-assisted development methods have emerged, and improving rural tourism skills is one of them. People, mainly rural women, have enhanced their employment skills through professional studies, achieved skilled employment and increased income. As a result, more and more families have embarked on the road to wealth, becoming a beautiful landscape in the great journey of rural revitalization.

Improving personal skills

Wang Qiaoxia, a villager from Inshui Street, Inshui Township, Pengshui County, Chongqing City, carried her child in a backpack and arrived early at the "Energy Worker Program - Rural B&B Butler" training class Wang Qiaoxia and her husband have a heavy burden to raise three children. She usually takes care of her children at home and sells agricultural products through micro-business to supplement her family income. "My family has seniors and young children, and they all need to be taken care of. In addition, due to the epidemic, it is not easy to go out to work, so I can only find ways to start a business." Wang Qiaoxia said that she had participated in a training for rural wealth leaders, and that training made her She realized she had a lot to learn. She said: "As a housewife, if you don't go out and study, you will fall behind and cannot keep up with the pace of social development." Wang Qiaoxia signed up to participate in the " Skilled Worker Program—Country Bed and Breakfast Housekeeper” training course. The training course covers the operation and management of B&Bs, analysis of current problems and prospects of B&Bs, reception etiquette for B&B practitioners, practical training, etc. "I want to improve my abilities through learning. I plan to start a cooperative in the future, and also want to do gardening flowers and tea art." Wang Qiaoxia is full of expectations for her future life. Like Wang Qiaoxia, many rural women in Chongqing have gained opportunities to gain local employment and increase income by participating in rural tourism skills improvement training. This has not only improved the service level and quality of farmhouses and B&Bs, but also expanded the sales of agricultural products.

Clarify development ideas

According to Liu Yuan, co-founder of Chongqing Rural Revitalization Industry Empowerment Center and secretary-general of Chongqing Culture and Tourism Association Self-Driving, Camping and Rural Tourism Branch, many rural areas Although women raise pigs and chickens, sell agricultural products, and run farmhouses and B&Bs, the direction and standards for product operations are not clear enough. By holding rural tourism skills improvement training, she felt that what many women most desire to improve is their business, aesthetic and sales expansion abilities. Starting this year, Liu Yuan has led a team to Wulong District, Dianjiang County, Pengshui County and other places in Chongqing to carry out rural B&B housekeeper training, self-media operations and other rural skills improvement training projects. In Yantang Village, Wulong District, under Liu Yuan's call, the village established a rural tourism work group. Every villager responsible for specific work will report their work status anytime and anywhere. "The operation of rural tourism is very different from the operation of traditional scenic spots. Although it is not particularly standardized and standardized, it is very humane," Liu Yuan said. In Huazhai Village, Dianjiang County, many rural women engaged in breeding learn to use new media channels such as live broadcasts and short videos to sell agricultural products. Villager Kong Ling raises pigs, chickens, and sells sausages and bacon in the village. She continues to improve her online sales capabilities by learning new media live broadcasts. In Pengshui County, many rural women have participated in rural B&B housekeeper training, learned professional B&B management knowledge, and improved B&B service levels. "Many people don't have ideas and directions for selling rural tourism products, so I tell them the specific sales directions." Liu Yuan said, "They have a strong desire to work hard to change their lives, but their knowledge is not enough. When they master professional skills, Improving the methods of operating products will bring more possibilities to alleviate poverty and increase income. "Currently, the rural tourism skills improvement project organized by the Chongqing Rural Revitalization Industry Empowerment Center has provided more than 60 training sessions in Chongqing, covering thousands of people. Help more and more rural women grow, find jobs, get rid of poverty, and increase their income, promote the development of the rural tourism industry, and assist rural revitalization.

Promote rural revitalization

With the development of my country's economy and society, under the strategic background of "rural revitalization", rural tourism has the characteristics of high authenticity of rural culture and outstanding ecological tourism characteristics. , has become an important area to enhance national happiness and stimulate comprehensive consumption. It is of great significance to improving the income level of people in rural areas and solving the issues related to agriculture, rural areas and farmers. According to Wu Ruoshan, president of the New Era Culture and Tourism Research Institute, with the rapid development of rural tourism, a large number of villagers have become tourism practitioners. Although they are engaged in the tourism industry, they lack relevant experience and their overall cultural level is low. Therefore, they need corresponding training

to equip them with the professional knowledge and ability to promote the high-quality development and application of rural tourism.

It can be said that the cultivation of rural tourism talents and the construction of talent teams have become strategic tasks to improve the competitiveness of rural tourism destinations and the development of rural tourism, and have become the core elements to ensure the sustainable development of rural tourism.

At present, many regions, including Chongqing City, are actively exploring new paths for rural tourism development and finding ways to get rich through rural tourism skills training and other forms. Wu Ruoshan said that such training focuses on core issues

First, it is helpful for rural tourism practitioners to learn from excellent rural tourism development experience and management methods, broaden their horizons, and enhance their confidence in skills;

< p>Second, it is conducive to learning theoretical knowledge and accumulating practical business experience, improving comprehensive abilities, and enhancing self-confidence in skills.

In short, through training, it can not only help practitioners improve their professional pride in why they do rural tourism, but also improve their self-confidence in what and how they do it, thereby promoting the quality and efficiency of the rural tourism industry and helping rural areas Revitalize and promote the in-depth integrated development of rural cultural tourism.

Wu Ruoshan believes that as rural tourism has become the most active area of ??tourism consumption at this stage, tourists have changed from viewing scenery to in-depth experience. In order to adapt to this change

In terms of aspects, all rural tourism destinations must fully tap rural cultural tourism resources, explore personalized development models, and continuously enrich the rural tourism product system to make rural tourism products more attractive and have greater brand influence, so as to achieve the goal of playing a leading role in the new development pattern. The purpose is to extend the life cycle of rural tourism destinations. On the other hand

In the face of changes in tourism marketing scenarios under new technological means, various localities need to actively explore rural tourism marketing models that keep up with the requirements of the times. Rural tourism skills training is in line with traditional cultural tourism knowledge training and skills training. The basis

Introduced quite trendy "new courses" such as how new farmers build private traffic, use new media to realize tourism scene marketing, and how to select and assemble products for live selling agricultural products

It helps to strengthen market operation thinking and rely on various technical means to maximize the dissemination of "beautiful scenery" and "creative" tourism products in rural areas, so that they can fully exert their comprehensive value in driving comprehensive consumption and promoting rural revitalization.