How to strengthen the depth of farm eco-tourism development?

(1) The developers and operators of farmhouse eco-tourism products should not only focus on shallow tourism products such as "eating farmhouse meals and living in farmhouse", but also have a unique vision and realize the value of rural cultural resources and the richness of exploitable content, such as mountains and grasslands, rural buildings, golden wheat waves, farmhouse smoke and other scenery. Combined with its own characteristics, we should explore the connotation of rural culture in an all-round and multi-level way, deeply develop farm eco-tourism products, establish the brand image of tourism destinations, and enhance the advantages and competitiveness of tourism development. For example, the current "Luanchuan model" (senior experts from the National Tourism Administration summarized the successful experience of the rapid rise of Luanchuan tourism as "Luanchuan model") is a typical example of the early development of farmhouse eco-tourism. However, after the initial shallow mass tourism, farmhouse eco-tourism has entered the bottleneck of development. The weaving of tourists brings about the destruction of the ecological environment, and the profit is low, so the scenic spot can only barely maintain its daily operating expenses. How to deeply develop rural tourism resources under the premise of protecting tourism resources from being destroyed, so that tourists can get the greatest sense of pleasure and satisfaction, and at the same time promote the rapid development of rural eco-tourism is an urgent problem faced by most rural eco-tourism in China. For example, Luanchuan Longyuwan National Forest Park, with the forest oxygen bar as its selling point, has become a first-class eco-tourism resort and landscape leisure park. The original ecological landscape tourism must complete the industrial upgrading from the aspects of recreation mode, tourism products, tourism structure and cultural packaging. Such as planning participatory projects in ten thousand mu of Japanese larch forest: forest oxygen bar, slide amusement, woodland stroll, woodland camping experience, tree house garden, hunting in the forest, forest high-altitude experience, forest amusement park, lotus garden, romantic red birch forest oxygen bar, mountain spring oxygen bath bar, special food square, forest popular science amusement, sounds of nature and so on.

(2) Some traditional and present farm ecotourism products generally only have daytime activities. With the innovation and development of new farm eco-tourism products such as rural communities, rural vacations and rural clubs, the phenomenon of tourists staying overnight in the countryside is increasing, which also makes tourists' demand for rural leisure and entertainment activities increase day by day. Although the content of evening activities such as bonfire party and country night tour has also been added to the farm eco-tourism products, it is still a low-level leisure and entertainment activity in general. Therefore, it is necessary to strengthen the development depth of farm eco-tourism products, such as increasing night leisure and entertainment products, alleviating the lack and singleness of rural night tours at present, and meeting the diversified needs of tourists for rural night tours and evening leisure.