How many hundreds of millions of tourists will travel in China during the 20 18 Spring Festival?

20 18 Press conference site for Spring Festival consumer market operation guarantee, cultural activities and holiday tourism. Wang Bingnan, Vice Minister of Commerce, Yang Zhijin, Vice Minister of Culture, and Wang Xiaofeng, Deputy Director of the National Tourism Administration, introduced relevant information. The State Council Information Office held a press conference today on the operation guarantee of the consumer market, cultural activities and holiday tourism during the 20 18 Spring Festival. Wang Xiaofeng, deputy director of the National Tourism Administration, said at the meeting that the Spring Festival is a festival for visiting relatives and friends and family reunion, with obvious characteristics of family tourism. Comprehensive tourism market booking forecast: during the Spring Festival, the domestic tourism market will reach 385 million person-times, up 12% year-on-year, and the domestic tourism revenue is expected to reach 476 billion yuan, up 12.5% year-on-year.

Wang Xiaofeng pointed out that with the arrival of the mass tourism era, tourism has become an important way for people to celebrate the Spring Festival, and the Spring Festival tourism market will continue to flourish. According to the data center survey of National Tourism Administration, in the first quarter of 20 18, 83% of China residents will travel abroad, and 48.9% of them choose to travel during the Spring Festival. The convenience of transportation and the richness of tourism products enable people in the north and south to break the space restrictions and feel the fun of seasonal alternation during the Chinese New Year. Northerners are keen to go to Hainan to bask in the sun, while southerners choose to go to the north to see the snow and ice. Going to the south to avoid the cold and playing with snow in the north is still an important motivation for tourists to travel during the Spring Festival. According to the survey, 65.9% residents choose domestic long-distance tours, with the highest proportion. Sanya and Harbin rank among the top two domestic tourist destination cities, with island tours and ice and snow tours being the hottest. 52.7% tourists choose family self-help tours and 34.5% tourists choose outings, which shows that more and more urban residents are willing to go to rural farmhouses or inns and homestays during the Spring Festival to feel the homesickness brought by rural tourism and folk tourism and experience the rich flavor of the year. In addition, in terms of urban tourism, commercial blocks, museums, theme parks, playgrounds, zoos and temple fairs in second-and third-tier cities are expected to welcome a large number of tourists.

Wang Xiaofeng revealed that according to the survey, vacation and leisure have surpassed scenic spots and become the first motivation for residents to travel during the Spring Festival holiday. 50.5% tourists choose vacation to relieve their work pressure, 48.9% tourists choose sightseeing to increase the world, and leisure tours such as hot spring tours and health tours are the most concerned by tourists. In addition, 36% of tourists are motivated by discovery and exploration, indicating that more and more tourists are pursuing tourism quality. Sports and leisure products combined with ice and snow tours, high-tech experience products combined with research tours, ecological picking and food tasting combined with family tours are popular and are expected to welcome more tourists.