What is WeChat Mall?

Question 1: What is a micro mall? It is the function of using WeChat official account to buy and sell goods or services. The official account of WeChat opens the micro mall through advanced functions. If wechat payment is added to the realization of this function, it is a closed loop, that is, ordering food and paying bills online. If you don't join WeChat payment, the micro mall is an online ordering function, and you can pay when you consume.

Specifically, apply for official WeChat account, enter and select "advanced function", and carry out secondary development in advanced function to realize micro-mall. Wechat Mall is the micro mall you mentioned. This is your own mall, and you can publish the goods you want to sell. Your followers can click into your official WeChat account and choose the goods to buy.

Please accept if you are satisfied, and ask if you are not satisfied!

Question 2: What is WeChat Mall? What's the use? Like Taobao, it's all about shopping ~ ~

Hope to adopt ~!

Question 3: What is WeChat Mall? Wechat Mall

Wechat Mall (also known as Micro Mall) is a mobile Internet-based mall application service product launched by Tencent WeChat public platform.

background

Wechat was originally a mobile social platform. After the third edition of WeChat was updated, the PC side of WeChat appeared. Since its birth, the WeChat public platform has exceeded 600 million users in just two years. Such amazing data has attracted the attention of countless businesses, and there are huge business opportunities behind the huge crowd. The WeChat third-party platform took advantage of the trend and launched the WeChat e-commerce service product "WeChat Mall" to help enterprises start micro-marketing and seize the commanding heights of the 600 million WeChat market. Wechat has become extremely popular and has become a marketing tool for many businesses, and many businesses have also begun to test WeChat.

Wechat mall system

Wechat mall system is a social business system based on WeChat, and also an enterprise shopping system integrating traditional Internet, mobile Internet, WeChat Mall, Yixin Mall and APP Mall.

Running die

As the most popular social information platform at present, WeChat is also a big entrance to the mobile terminal, and it is evolving into a large commercial trading platform, and its subversive changes to the marketing industry are beginning to appear. According to the statistics of the Ministry of Industry and Information Technology in the first half of the year, the number of WeChat users in China has exceeded 400 million, and the scale of e-commerce has reached 5.4 trillion yuan. Consumers can realize the online and offline integrated service mode of commodity inquiry, purchase, experience, interaction, order placing and payment through WeChat platform.

trait

For enterprises, it can help drive the mall of enterprises to everyone's mobile phones. For consumers, they can shop anytime and anywhere.

function

1. Membership

Perfect membership management system, automatic password saving, membership level, integral management, integral exchange, import and export and other functions.

2. Payment function

Support WeChat payment, Alipay, Tenpay, quick money, UnionPay, cash on delivery and other payment methods, which solves the inconvenience caused by a single payment method to consumers.

3. Shopping cart/order/settlement function

Perfect shopping cart and order generation system, convenient and fast online settlement.

Customized menu

It has commodity classification, information center, new product promotion and other sections, and the classification is clear. In addition to the WeChat custom menu, it also extends to the inner page custom menu.

5. Product management system

Powerful product management system, you can customize parameters, import and export and other perfect functions.

6. Promotion function

Various promotion rules, bonus points, membership discounts, etc. Let the shopping mall have super marketing power.

7. Lottery function/voting function

Wechat Mall can conduct all kinds of instant drawing activities at the same time. Various graphic and columnar voting activities can be initiated.

8. Subcommittee system

Make full use of the social and interpersonal characteristics of WeChat, and take the form of traffic, recommending members and buying commissions as marketing means.

develop

From brand wars to price wars, e-commerce wars have never stopped. In contrast, some e-commerce companies have already deployed mobile terminals, and the new e-commerce marketing method "WeChat Mall" officially came into being.

Mall system's Selection Skills

Let's first look at whether the shopping experience of WeChat Mall can retain customers.

Judging the shopping experience of WeChat Mall depends on whether it has made efforts in terms of user browsing habits, beautiful layout, scientific commodity display, reasonable shopping and smooth payment.

Second, see if the promotional tools of WeChat Mall are fresh and changeable to promote transactions.

The promotion function is the highlight of WeChat e-commerce system and a powerful means to facilitate transactions. Promotion schemes such as "Free shipping for full orders", "Price increase for full orders" and "Price reduction for full orders" are all necessary for a mature WeChat mall system. Wechat business can be used alone or in combination during the application process, and you can also use the function of point redemption to plan more creative promotion activities.

Third, see if the marketing tools of WeChat Mall can bring traffic and orders.

The promotion of sub-commission system developed by micro-mall is the most widely used promotion tool. The promotion principle is to use the socialization characteristics of WeChat strong relationship chain to realize customers' initiative to help merchants promote goods, thus bringing accurate customers and actual orders.

Fourth, see if WeChat Mall can seamlessly connect with external systems.

Wechat mall system has achieved a strong docking capability, which can provide an API interface to facilitate the docking of ERP systems, CRM systems, e-commerce, invoicing systems, and even any programming language can be redeveloped. & gt

Question 4: What's the difference between WeChat Mall and H5 Mall? 1, WeChat Mall is based on the interface given by Tencent, and Tencent does whatever it says.

It shows that Diandian is a parasite and is in danger of collapse at any time.

2.H5 Mall is a mobile phone mall. It is self-made, self-controlled, and can be popularized for a hundred years.

3. If you want to develop for a long time, you still have to be your own mall and use the WeChat interface to develop yourself. This is the king.

Senior e-commerce teacher definitely sincerely reminds Jais Square!

Question 5: What's the difference between micro-stores and WeChat Mall? There is no difference in essence. The micro store is downloading the APP, and WeChat Mall is in the official account of WeChat WeChat. If you want WeChat Mall to allow customers to buy items, you must open the service number instead of the subscription number. Personally, I feel that WeChat Mall is easy to use and there is no need to download an APP.

Question 6: What's the difference between WeChat Mall and app Mall?

The first big difference: WeChat is social media. Wechat can do business, but opening a micro store on WeChat or using a third party can attract traffic and gain user support. The third-party oto Mall app is relatively independent, and he needs to promote traffic himself, not as many users as WeChat;

The second big difference: WeChat is a social software, its main function is communication and intelligence, and it can not only do oto but also do nationwide micro-e-commerce, while the mall oto can only do one shopping function and reservation function.

Question 7: What's the difference between WeChat platform and WeChat Mall? The WeChat platform refers to the WeChat public platform, also called the official account of WeChat WeChat; Wechat Mall is a function built on the public platform of WeChat.

The official account of WeChat WeChat can apply for registration by itself. It's best to apply by computer, and choose what type to see the function you need. The application is free. If authentication is required, 300 yuan's authentication fee shall be paid to Tencent. After the certification is completed, the construction will be carried out.

Many functions can be built by a third party, Nanning wetoop, mainly depending on the case.

1. The registration of WeChat public platform needs to be registered in official website.

2. The required materials include:

(1) The materials required for enterprises/individual industrial and commercial households to open the service number or authentication number include: enterprise legal person ID card, company business license and mobile phone number. The basic information is all on these three.

(2) The materials required for an individual to open a subscription number are: ID card and mobile phone number.

3. WeChat WeChat official account is divided into enterprise number, service number and subscription number.

Service number: Service number provides enterprises and institutions with stronger business services and user management capabilities, and helps enterprises quickly realize a brand-new official WeChat account service platform. Only 4 graphic messages can be pushed every month; Please refer to Nanning wetoop for registration steps.

Subscription number: Subscription number provides a new way of information dissemination for media and individuals, and establishes a better communication and management model with readers. You can push a graphic message every day.

Enterprise number: Enterprise number provides a mobile application portal for enterprises or organizations, and helps enterprises to establish connections with employees, upstream and downstream supply chains and enterprise applications.

4. Subscription numbers are divided into individual subscription numbers and enterprise subscription numbers. The personal subscription number is opened with a personal ID card and cannot be authenticated. There are also many restrictions on the use of functions. The enterprise subscription number can be divided into certified subscription number and uncertified subscription number, and the unauthenticated subscription number is also smaller than the certified subscription number in the use authority of the interface.

Service number is the largest available interface and authority, but generally a verified service number is needed to use functions such as mobile payment, membership level fission, channel distribution, corporate red envelopes, etc. These functions are not only available with certified service numbers, but can generally be used by enterprises or businesses authorized by third parties according to actual needs. Wetoop in Nanning is a fully functional authentication service number, you can refer to it. You can ask me if you don't understand anything.

Question 8: What does WeChat Mall do? Just like Taobao, it is a platform for selling things. We have it here. You can have a look, HKMQDFOOD.

Question 9: What's the difference between WeChat Mall and Micro Mall? Wechat Mall is made by a third-party WeChat service provider and has an independent operation background.

Wechat Store is a mall system opened by Tencent itself. Only when you are in an industry designated by Tencent and apply to become a WeChat merchant can you open the WeChat store port.

Question 10: What's the difference between WeChat Mall and H5 Mall? Wechat Mall is a mobile phone mall connected with WeChat service number, and H5 Mall is mainly a mobile phone mall accessed through wap, which is essentially the same mobile phone mall system. It depends on your own needs, and Ren Woxing e-commerce can help you ~