User experience report of cross-country travel

Experience products: iOS mobile edition guest travel

Experience version: v 1.4

Device model: iPhone 6

Operating system: iOS 8.3

Experience date: 20 15/8/20

Second, the demand analysis

Product introduction

As a one-stop booking platform for destination tourism activities, it provides a series of excellent activity information for tourists to explore and book interesting tourism activities. At present, Hakka Road has covered 24 destinations in the Asia-Pacific region, providing more than 65,438+0,000 carefully selected one-stop destination travel experiences.

Based on the operation of the website (klook.com), Kelu launched the first destination tourism activity exploration and booking App in the Asia-Pacific region. The iOS version went online for a week and immediately swept the top of the App Store recommendation list in Asia Pacific 14 countries and regions.

Established on April 20 14.

2065438+In June 2004, Angel invested 65438+500,000 USD.

(Senior Executive Vice President of Tencent Group, former CEO of Tencent E-commerce, and well-known angel investor Wu Shuguang led the seed financing)

Target user analysis

Target users: experiential players, who have arrived at their destination and want to play with local tourists.

User characteristics: players who are not in a group, have spending power and have requirements for in-depth travel.

User pain points:

The time cost of searching for items of interest is too high. Most people can only learn some scattered information through some raiders books and UGC websites, friends or locals, and it is difficult to be comprehensive.

In addition, how to ensure affordable, high-quality and scarce resources, such as a popular ticket for Premier League games that only members can buy, is also a matter of great concern to deep travelers.

User's demand

1, reach the destination? Search for local interesting projects and local cultural activities, such as music festivals and local activities.

2. You can make a reservation

Third, product overview:

Core function

Users can explore, book local special itineraries, experience novel activities through the App, and enjoy exclusive discounts on scenic spots and performance tickets, all of which are electronically booked.

UI experience

Space is used to divide blocks at intervals, and the simple color matching style uses orange as the only theme color matching. App uses a unified and more literary font, which is distinguished by the size, thickness and coloring effect of the text. The text layout is clear and complements the rounded corners, and the dynamic effect of browsing and booking is quite smooth (similar to Guevara ios version, I don't know what the professional name is).

mode of transmission

1.？ App Store featured recommendation

2.？ Invite friends and family to use social media to spread through reward coupons with invitation codes.

3.？ Make use of the reports of science and technology media and industry media to create momentum. (Geek Park, Tiger Sniffing Network, 36kr, Global Travel News, etc. )

Fourth, the profit model

1.？ The basic profit model is to get commission from the transaction of tourism products.

2.？ Get advertising fees from personalized recommended advertising spaces.

Possible development patterns of verbs (abbreviation of verb)

1.？ Collect and integrate the information of restaurants, hotels and shops popular with travelers, extract popular content by using effective data, and then cooperate with various shops and brands to obtain advertising fees, commissions and so on.

2. When the coverage reaches a certain scale, Klook will have the ability to bring guests, and you can negotiate with local businesses about the VIP services belonging to Klook. Such as VIP discount and other privileged services. In this way, the stickiness with users is established and the order rebate is charged to the merchants.

6. If I were the Prime Minister.

1. Merge the search into the homepage exploration, and add the search button below the original advertising space.

2. The original search is adjusted to the discovery column, and the planning in the discovery column is found. If you find local eating, drinking and having fun, join local shopping places and dining places, and support users to use klook to pay bills, guide places, rent cars and carpool services.

3. After the trip, bind the tourist experiencer with the tourists and participate in the planning before the tourists' next trip. For example, I still want to go to XX.

4. Add a personal growth system for users, and Klook identity can have more rights than other users.

Ghost button?

No color fill, its boundary is outlined by very thin lines, and its shape is usually rounded rectangle or square. The names of these buttons are identified by simple words.