Traditional Culture Encyclopedia - Travel guide - What is tourism management major?

What is tourism management major?

The major of tourism management is the study of tourism operation and management.

Tourism management major study content:

1. Tourism management major generally requires ideological and moral cultivation, basic computer application, physical education, innovative thinking, college English, military theory and skills, Situation and policy, management, tour guide business, tourism psychology, travel agency management, tourism policy and regulations, tourism marketing planning theory and practice, tourism public relations theory and practice, tourism and hotel accounting, public relations etiquette, tourism English, Basic knowledge of hotel front office and guest room management, and tour guides.

2. Courses such as economic practical writing, hotel and catering management, tourism resource development and planning, tourism aesthetics, modern social interaction, etc. Tourism management major is a new science that has emerged rapidly due to the vigorous development of tourism in our country. In recent years, the development of tourism talents and the cultivation of tourism talents have gradually established a systematic and effective tourism education talent development system and development mechanism.

Characteristics of tourism management major:

1. The professional construction has achieved fruitful results. This major was established in 2004 and will be among the first batch of provincial-level high-level vocational majors in 2020. It has strong teaching staff, with 45% of teachers having senior professional titles. All teachers have experience working in companies; the teaching equipment and training conditions are good, and it will be established as a provincial-level major. It is a national-level demonstration training center and a national-level school-enterprise cooperation practice base for innovative tourism majors. It has a high reputation and great influence among higher vocational colleges in the province.

2. Talent training has achieved remarkable results. Schools and enterprises jointly carry out practical teaching and extracurricular activities, adopting an education and teaching model that combines fun teaching and scenario simulation as the first classroom with school-enterprise cooperation as the second classroom in the form of extracurricular practical teaching, active in-and-out activities, and practical monthly activities. . Pay attention to the step-by-step cultivation of students' comprehensive qualities such as knowledge, skills, innovation and entrepreneurship awareness.