Traditional Culture Encyclopedia - Travel guide - 80 promotion channels to be mastered in brand promotion
80 promotion channels to be mastered in brand promotion
There is a road to success, and there is a reason for failure. As a network promoter, you must master the promotion skills, so as to do a better job in promotion and operation! The following is about brand promotion. Bian Xiao, a gecko ninja, lists 80 promotion methods and analyzes the promotion skills. First, the establishment and promotion skills of the self-media platform 1, headline number Today's headline is the most popular self-media platform at present, and today's headline can be called the drainage standard, because the recommendation mechanism of today's headline matches the precise people who are interested in related topics. Gold content is extremely high. If you want to do drainage and powder absorption, you'd better choose today's headlines. In addition, after today's headline has passed the novice period, you can start an advertisement, and it is also very good for you to make money through part-time headline advertisements. When applying for today's headlines, you should pay attention to the following points: (1) The content of the article must focus on one point at a time, and the writing should be targeted (the positioning should be clear, not too vague, everything should be written, nothing can be written well, and the headline score will make you hang up in minutes); (2) Provide effective links to original articles so as to check the quality of today's headlines; (3) There should not be too few articles, and they must be recent original articles. When writing an article, we should pay attention to: the title should not be too exaggerated and should not be obviously advertising; The content is formal and original; It is particularly important to note that articles and videos cannot contain reactionary information, otherwise 50 points will be deducted at a time and will never be recovered. The reactionary information was published twice, and the account was immediately blocked and could never be used. 2. Baijiahao Baijiahao is actually an upgraded version of Baidu Baijiahao. Before Baidu Baijia, there was almost no traffic. Perhaps Baidu also realized this problem, so it imitated Baidu Baijia number and upgraded Baidu Baijia number to Baijia number. Since Baijiahao is still in the process, the specific drainage effect is still unknown, but its ranking effect is nothing to say. After all, they are all members of the family, and they will still be taken care of through the back door. Revenue 100%, Baidu's own self-media platform, the highest revenue at present, is the favorite platform of self-media people. When applying for Baijia number, the review time is long, generally about two weeks, about 10 working days. 3. Sohu public platform Sohu public platform can be said to have the highest weight and the best ranking among all self-media platforms. This platform is suitable for corporate brand promotion or personal brand promotion. In the process of Baidu's hegemony, Sohu's public platform is indispensable. Many times, as long as you choose the right keywords, it is no problem to rank with Sohu's public platform. Another point is that the registration of Sohu public platform is still a bit difficult, but as long as you fill in the audit materials in strict accordance with its requirements, it is still no problem. The published articles can be shared in QQ space, Sina Weibo and Tencent Weibo. 4. Penguin Media Platform Penguin Media's positioning is a bit different from other media, so it is still a bit difficult to operate drainage on it, especially the marketing articles are almost posted on it, with zero reading rate and no copyright information. So Penguin Media is suitable for advertising revenue, but to open advertising revenue, just like today's headlines, it takes a novice operation period to open traffic owners. After opening the traffic master, you can get some hot topic articles, and you can earn hundreds of dollars through advertising every day. So Penguin Media makes money from advertising revenue. The income is 100%, Tencent's, and it is not difficult to earn a hundred or even hundreds a day. Your published articles will be recommended to platforms such as Daily Express, Tencent News Client, WeChat News Plug-in, QQ News Plug-in, QQ WeChat Official Account, Tencent Mobile Network and QQ Browser. The registration account review time is completed in one day. 5, UC big fish UC subscription is similar to Sina's point of view, both for mobile traffic, but also suitable for entertainment content, the traffic is very good. Of course, the traffic here is good, that is to say, the reading of entertainment content is good, but these traffic will hardly lead to their own fish ponds. Most people who run UC subscription numbers make money by their own advertisements, which is the same type as today's headline advertisements and penguin media traffic. 100%, from Alibaba. Needless to say, your articles will be recommended to platforms such as UC, UC Headline, Youku, Tudou, pea pods, Bing, Taobao, Tmall and Alipay. When registering an account, the audit is faster and completed within one day. 6, Netease number is 100%, Netease, traditional platform, needless to say. It is easy to pass, but the reading is small and the fluency is poor. 7. One point 100% is divided into platforms built by Phoenix, Apple and Xiaomi. A little information has a high weight, and the published articles are easy to be included, so the function is similar to Sohu public platform, which is suitable for brand promotion and personal promotion. The published articles, recommendations and readings are all good, and the registration account was approved in one day. 8. Beijing time Beijing time is an upgraded version of the previous 360 from the media, and Beijing time number. It's a 360 product. The content published above can definitely rank well in 360 search, so this platform can be used as a news source, but the application is very difficult, and some materials are needed for application approval. The review of articles is strict and takes a long time, usually 1-2 hours. 9. Phoenix Phoenix is suitable to be a self-media chain. Of course, there are still some skills in using Phoenix as an external link from the media. I won't say much here. If you need this, you can register and apply for one to play. When registering an account, the review time is about five or six days. The published articles have a large number of recommendations and good reading. 10, Mass Media Aggregation Platform The Mass Media Aggregation Platform is a self-media platform of 360 Company, which provides a broad space for original authors to show themselves and accurately recommend their high-quality content to the audience who appreciate themselves in 360 products. Let people who write with heart shine more. For published articles, the review time is generally 1-2 hours. 1 1, WeChat public account WeChat official account, I believe everyone uses it more, so I won't say much here. If your official WeChat account can be on the new list, it will be awesome. You can also become the official account V of WeChat WeChat, and the advertising fee alone is enough to support the whole family. All kinds of envy and jealousy! 12, Electric Shock News Media Platform Electric Shock News is an information interactive platform that gathers professional news reports and high-quality media resources. Bring users different perspectives with professional and massive video content, promote users' deep participation with interactive creative gameplay, and deliver information more accurately and efficiently. Mainly for users aged 20-45 who are concerned about news information. 13,MeiyouNo。 MeiyouNo。 It is a self-media who knows more about women. 14, Taobao Daren platform novice has just entered Daren platform and is not familiar with this platform. For the talent platform, high-quality content is very important. Taobao Daren platform has more than 70w+ talents, including 12k+ certified high-quality talents (big V), which is rising very fast. 15. When JD.COM Talent Platform applies for registration, just follow the prompts step by step. 16, Sina observation platform Sina observation is mainly the self-media of the mobile terminal, and can also be regarded as the Sina portal of the mobile terminal. The highlight of Sina is the high-quality original content production platform provided by Sina. Media-oriented websites. As the core strategic product of Sina, Sina pays attention to obtaining Sina resources in all directions, and its original content will be recommended by Sina News Client, Sina Weibo and mobile phone Sina. 17, Yixin public platform Yixin public platform was jointly launched by China Telecom and Netease, and the backstage is very similar to WeChat. It is still difficult to gather audiences here, because most of them are engaged in marketing. When registering an account, it should be noted that the signature of the authorized representative in the uploaded power of attorney cannot be printed by computer, and the signature of the authorized representative must be handwritten or stamped with personal seal, otherwise it will not pass. 18, Dentistry pays attention to the self-media publishing platform. The self-media review is very fast, and it usually takes one to five working days. However, the content submitted is very important, and it is difficult for the submitted materials to meet its requirements. If they fail to meet the requirements, they will fail. 19, Netease cloud reading Netease cloud reading is mainly aimed at writing, people who like to write novels, writers and so on. And it is a good development space here. Second, other promotion channels (blogs, columns, forums, B2B, social networks) 20. Webmaster's column Webmaster's home can be said to be a difficult platform to review, but the collection and ranking are good, but there is no traffic. 2 1, QQ interest tribe QQ interest tribe is easy to ignore, but the effect is actually very good. These are users who are interested in online marketing, so there is no need to say more about the accuracy, so it is also a face to have a chief interest tribal chief come to Dangdang when nothing happens. 22. iResearch column iResearch aggregates Internet data and information, integrates Internet industry resources, and provides industry content such as e-commerce, mobile Internet, online games, online advertising and online marketing. , providing rich industry data for Internet management and marketing market operators. Articles published by iResearch column need manual review. 23.Paidai.com's articles are strictly censored, otherwise they will be banned. In terms of traffic and ranking, it is the same level as iResearch, and it is only suitable for external links and articles. But if there is a faction column to play, there is still some traffic. 24, A5 column A5 column in fact, the traffic is not big, mainly because there are more news source visiting A5 column. After the article is approved, it can be easily synchronized to other websites or platforms, which can form a brand effect. 25, QQ space QQ space has nothing to say, everyone is familiar with it. It can be shared in other articles published to QQ space from the media to increase exposure. After all, there are many friends in QQ. 26. Netease Blog Netease Blog publishes articles with strict review. Can't advertise at will. Check the published articles by yourself first, and then publish them if there is no problem, otherwise you can close your account. 27. Sina Weibo Weibo is an important part of Sina.com, and its content will not be deleted, so it is also a very good promotion method. If you know how to become popular, there will be more fans and the exposure of your post will be higher. 28. Sina Blog Sina Blog ranks high, and its published articles are easy to be included. It is an important help for search engines and can also bring links, so manage your own blog. However, its reading volume is not very good, in fact, it does not matter. As long as your published articles are good enough, netizens will still read them after they are included in search engines such as Baidu. 29, Phoenix Blog Phoenix Blog Baidu and sogou are well included and have high weight, so they are a good content marketing platform. 30. Yiou column Yiou is an advocate and promoter of new business, aiming at driving entrepreneurial innovation and promoting online and offline interactive integration! The submission should contain no less than 1000 words of innovative and original articles. 3 1, titanium media is the first social media of TMT company in China and the most titanium one-person one-media platform. 32. Tiger Sniffing Network is a visual and personalized business information exchange platform, and its core concern is a series of star companies including public companies and entrepreneurial industries. Pay attention to the articles published on this platform. If the idea is novel and can't convince readers, believe me, you will be called a dog! 33.I Dark Horse column is an innovative comprehensive service platform for entrepreneurs. It grasps the media matrix of powerful discourse power in the field of entrepreneurial innovation and is committed to helping entrepreneurs obtain investment, talents, publicity and experience. This website, the article you wrote, is good, but not good. There is no reason, just simple and rude. 34. Speedway column is an established new scientific and technological media and the first self-organized publishing system. This is an old platform in science and technology media, and it is also a platform that media people must go to. Need to register, it is more difficult. 35, Zhihu column Zhihu column is a good promotion channel, with high rights, but when publishing articles, try to be original, with good quality and quick collection. To apply for opening a Zhihu column, the applicant must meet the following conditions: the column must be applied by himself and not on his behalf; The user information for applying for an account must comply with the Regulations of Zhihu Municipality on User Information Management; Within 90 days, there was no violation in Zhihu Railway Station as stipulated in the Regulations on the Administration of Knowing the Community. Content direction of the application column: the column needs to have a clear writing direction, and the sharing of professional directions is welcome. Some directions will not accept applications for the time being. The theme bound by the column represents the writing direction of the column. Please don't bind too broad a topic. Directions for accepting applications: including but not limited to economic, financial, Internet, science and technology, science, psychology, diet, tourism, home, automobile and other professional directions. 36. Needless to say, this column of Alibaba. If you publish good articles and persevere, it will be effective. 37, Tianya blog original article Baidu included quickly; Mirror stickers, advertising information is not included; 360 and sogou are less included! Pay attention to sensitive words! 38. He Xun blog Baidu can be included, and you can log in and send points. 39. watercress. Com has a high weight, and original articles are collected quickly. But when writing an article, it should be strictly examined. Advertising and sending some low-quality content will affect the account. Don't bring links casually, or your account will be blocked. 40. Jane books can publish articles without application, but they need to register and open their own columns. There is also the most intimate reward function. 4 1, Zhihu, not much to say about this platform. Take your article to the top and search for related questions, then answer. Traffic will come up, and media marketing is essential. 42. quality. Com is a professional research and service organization of O2O, the first O2O media in China, and the most influential information and service platform in O2O field. Don't you want to be famous and exposed by the media? These new media websites are highly weighted, and Baidu Quick Collection is your best choice. These new media websites pay special attention to original high-quality articles and have in-depth profiles, otherwise the application will be useless. 43. Star School focuses on the new media platform of the entrepreneurial service market, positioning "entrepreneurial dry goods sharing" and integrating dry goods such as entrepreneurial experiences and lessons in one stop to help entrepreneurs avoid detours. What is more troublesome is that it must be mailed, which is very demanding. If your goods are all dry goods, you can submit them in the following form: write down your views on the industry or the pit of entrepreneurial experience in view of the field where the entrepreneur is located. 44. lei feng Com has been providing readers with first-hand information and in-depth interpretation of mobile internet, hardware entrepreneurship and software and hardware development. 45. Hunting Cloud focuses on Internet entrepreneurship, innovation and interactive exchange blogs, and pays attention to new products and new models. It is famous for its original exclusive reports, analysis and first-hand reports from Silicon Valley in the United States. 46. Zinc Media Zinc Media is a pan-technology self-media platform focusing on cutting-edge scientific and technological information, mobile Internet, discovery and commercial innovation value. 47.Juyou.com 360 and sogou are included. 48, ChinaUnix blog Baidu included well, 360 included ok, sogou hardly included. 49.CSDN blog posts need to be reviewed before they are displayed. It is suitable for brand promotion and a good platform for outsourcing. Baidu, 360, and sogou were all well included, and they were included in two days. You can also bring anchor text links! It is worth recommending! 50. Zhongguancun online forum Baidu is not bad, you can bring anchor text links, and original and valuable articles are quickly included. I won't introduce the following 30 channels. Friends can register themselves. In the process of trying and promoting, they will naturally find the advantages and disadvantages of each platform. Doing a good job in brand promotion mainly depends on perseverance and doing your own job in a down-to-earth manner. Of course, an excellent network marketer must have innovative thinking. 5 1, Value China column 52, New Bud column 53, Blog China 54, Entrepreneurship column 55, Renren Station 56, LOFTER 57, Sohu Blog 58, Interface 59, Baidu Post Bar 60, Baidu Know 6 1, Baidu Library 62,360 Q&A 63, sogou asked 64. China Manufacturing Network 69, China Supplier 70, Shenzhen DM67 Network 7 1, Shenzhen DM67 Network 7 19 Building 72, Wei You Code 73, Qu Zhi Network 74, Peripheral World Forum 75, 96 WeChat Forum 76, Jiangsu Forum 77, Petals Network 78, Renren Network 79, Xinkai Network 80 and Tianxia Forum 80. If you want to work as easily and happily as I do, it is very important to have a good keyboard. Gecko ninja brand series products, log in to the official flagship store of BFRIENDit keyboard and mouse.
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