Theoretical basis of tourism behavior

The World Tourism Organization has been to 128 countries or regions around the world, and the world is largely a three-dimensional image and a good reputation.

",

Most countries in the world allocate huge sums of money for tourism promotion, which is different. The supplier must implement the effective calculation of "management requirements". Many domestic provincial and municipal governments have also arranged marketing budgets and adopted active strategies, that is, to influence and manipulate the brigade through various methods as much as possible.

Tourists need to carry out extensive government marketing activities and strive to compete better in regional competition, so as to attract more tourists to attract customers and gain an advantage in the highly competitive market. However, economic theory has traditionally been introduced to this destination. Under the influence of this new global trend

Because, in the market economy, with the help of price mechanism, supply and demand mechanism and competition, the image of a tourist destination is more and more different from its geographical image. The geographical mechanism image only pays attention to truly describing the local geological composition and landscape characteristics, and the market is only based on the interest interaction mechanism between rational individuals.

The "invisible hand" will make the economic system work effectively. In this logo, the tourism image has been basically formed by marketing. Based on such a premise, marketing is the business of enterprises, and the government is only the reason for the market. The "night watchman", a regional tourism destination that directly adopts the budget of public funds, should not replace enterprises to plan and package the "utilitarian" image and directly participate in the public welfare marketing function of the tourism industry. Therefore, the traditional government role as a "night watchman" seems to be an inevitable choice for many countries and regions. The concept of further government marketing is contradictory. How to understand this difference? Analysis, the specific intention of the government to participate in tourism marketing lies in: What is the reason or theoretical basis for the government to intervene in tourism marketing? (1) Establish the long-term image and strategic development goals of tourist destinations.

It is meaningful and costly for most enterprises to analyze the principle realistically, especially small and medium-sized hotels, travel agencies and scenic spots.