The purpose of exploring the innovation strategy of travel agency service products

Innovation of travel agency service products: Individualization With the improvement of people's income level and the maturity of consumption, the convergence of customer needs will tend to decrease, while the heterogeneity will increase. Therefore, personalized demand will gradually become the mainstream trend of tourism market demand. Due to the different needs of customers, only through continuous market segmentation until it is subdivided into individual tourists, and tourism products and services are specially customized for them, can the individual needs of each tourist be truly met. For example, travel agencies can involve customers in product design according to the different needs of tourists, recombine the six elements of tourism, shopping, entertainment, food, clothing, housing and transportation, design and provide corresponding customized products, thus improving customer satisfaction.

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Innovation of tourism service connotation: differentiation Due to the personalized trend of modern service consumption and the particularity of service industry, travel agencies should strive to develop characteristic service projects, implement differentiated services, establish service characteristics and establish the service advantages of enterprises according to the special needs of customers.