How to play a short video with vibrato?

Britney Spears has become Tik Tok's "best girlfriend" because of the phrase "just take me to dinner", which has gained more than 3 million fans in one day. As a result, it has become a well-known local online celebrity in Chengdu with a price of 5, yuan in Shang Yan.

At that time, the brand of milk tea "Answer Tea" attracted the attention of 35, fans through 34 short films in Tik Tok. Within two months, the number of contracted franchisees increased from to 249.

The secretary of Xi 'an Municipal Party Committee issued "Promoting Xi 'an with Tik Tok", which made more than 7 government official numbers online, and recommended Xi 'an together from history and culture to street snacks ",which increased the number of tourists received in Xi 'an during the May Day holiday by 69.5% and the total tourism revenue by 139.12%. This is the origin of the saying "online celebrity City".

Since its launch in September 216, Tik Tok has become the mainstream short video platform for people to record a better life, with more than 15 million daily active users, mainly young people aged 24-3.

network marketing emphasizes "traffic is king". Faced with such a huge traffic pool as Tik Tok, even Internet giants like BAT have to pay attention to it, and they have also opened their own Tik Tok accounts.

with the development of new media, the dominant position of online marketing seems to be changing again.

The replacement of the platform will inevitably bring about the update of technology and the change of marketing thinking, but at the same time, it is a good thing. The new platform brings new opportunities and the new game breaks the existing model. Netizens who always expect to be the focus should seize every change.

Everyone needs to know some marketing skills of Tik Tok, whether they are doing online marketing or want to become an online celebrity, whether they are doing brand promotion or using e-commerce to sell goods.

second, how should Tik Tok play?

First of all, you should master the content recommendation mechanism in Tik Tok.

Traffic distribution in Tik Tok is decentralized. To put it simply, all Tik Tok users, whether they have fans or not, how many fans there are, and any video you shoot, regardless of the quality, will definitely have a broadcast volume after release, ranging from tens of thousands to thousands. Unlike the WeChat public account, it's not that you can't read without fans.

Tik Tok allocates some traffic (readings) to each video according to the algorithm, which is called the initial traffic pool. Then, according to your performance in this traffic pool, decide whether to recommend it to more people.

Tik Tok's standard for evaluating a work is to look at "interactive data", which is determined by the likes, comments, reposts and broadcast rates. Do you understand why many vibrato videos do everything possible to guide users to like and comment from the title to the content? Based on this recommendation mechanism, Tik Tok gives every user the possibility of becoming a "online celebrity".

Secondly, you need to establish your Tik Tok business philosophy from the following aspects

Industry development: Why is the short video industry developing rapidly and what is its market value?

understanding industry trends and improving marketing strategies are the core of all operations.

content operation: how to shoot a 15-second short film, how to make full use of the basic traffic pool, how to set personal settings, and how to plan the content. Every operating environment needs optimization.

business realization: with clear short-term realization ability and long-term business planning, you can make your business in Tik Tok better and better.

Internet promotion needs a more comprehensive understanding and a more efficient way.

is the traffic really expensive? Maybe you just have a hard time finding the most suitable release action.

wechat KOL, little red book blogger, Tik Tok KOL, Aauto Quicker's got talent, bilibili's upmaster, star, online celebrity anchor, Weibo's big v, travel guide writers and news media, all of which have huge resources, different industries, different choices, different volumes and different needs. Gold mines abound on the Internet, but people can't see their own piece of gold.