What is Baidu Index?

Introduction to knowledge related to Baidu Index

Usually when we optimize the website, we can query the Baidu Index for a certain keyword. The Baidu Index can reflect the value of each port, search keywords and information value. You can also study keyword search trends, demand changes, monitor media and other information, so how is the Baidu Index calculated? The following details:

Baidu Index

The Baidu Index is updated every day and will display keyword data at any time. The search index calculation is based on the user using a certain number of search keywords at a certain time. Within the system, analysis is conducted, and data mining methods and keyword attribute cluster analysis are used to provide statistics on social attribute information such as gender ratio, age distribution, and interests.

Keyword search trends

Baidu users' reading, commenting, forwarding, weighted sum, and thumbs-up movements, after indexing, comprehensively measure the user's calculation of attention to this word extent. The Baidu Index can also tell us that at the same time, the search scale of some keywords in Baidu, after a period of time and related news about the situation and changes, pay attention to what the users of these words are like and where they are distributed, and also search for related words to help User optimized digital marketing solutions.

Baidu index trend fluctuations

Baidu index is related to Internet searches: "keyword search trends" and "real demand for searches", but it does not specify that Baidu index equals search volume, so it cannot Simple pictures of equality between the two, in short more complex! If you cannot count specific searches based on some keywords, you can clearly understand the keyword search volume and conversion rate through the Baidu Index, because it will affect the effect of keyword index optimization.