What are the positioning in tourism product planning?

Tourism planning is a creative process that relies on creative thinking, integrates tourism resources, realizes the optimal fitting of resources, environment, transportation and market, and realizes the development goal of tourism. Planning emphasizes finding out the core relationship between resources and market through creative thinking, constructing the best way to take it, forming a clear and implementable plan, and systematically arranging recent actions.

From the perspective of creative thinking, tourism planning aims at the connection between resources and market, and solves the uniqueness and operability of tourist attractions, products, development processes and marketing in a unique and outstanding way. Focusing on the solution of tourist attraction, commercial attraction, recreation mode, marketing mode and business mode, tourism planning must be innovative and operable.

The basic task of tourism planning is to form a recreation model, product content, theme brand and business model through various creative thinking and operation arrangements, so as to form a unique tourism product, or comprehensively enhance and extend the vitality of old tourism products, or build an effective marketing and promotion plan to promote tourism destinations to obtain good economic and social benefits in the near future.

Because people's understanding of tourism planning is far deeper than that of tourism planning, and they are not very clear about how to use tourism planning to achieve their work goals, we will take planning as a reference to explain the application of tourism planning:

1, planning first, then planning-overall planning

Introducing master plan before planning can solve some problems existing in current planning:

1) In-depth market research, accurately positioning the market, positioning the theme, positioning the image, and establishing the core attraction;

2) Fit resources and market, make bold innovations and form attractive product forms;

3) Use strategy, construct strategy and implement it as tactics and action plan.

2. In-depth planning after planning (landing planning, marketing planning, investment promotion planning, financing planning)