The Background of the Integration of Literature and Tourism

Development has promoted the deep integration of culture and tourism industry. The background of the integration of culture and tourism industry is mainly because globalization and the development of mass tourism have promoted the deep integration of culture and tourism industry. With the internationalization and globalization of culture, the influence of cultural industry is growing. This also makes the demand for culture in the tourism market higher and higher. Therefore, the integration of culture and tourism industry has become the general trend of tourism.