How to design popular tourism cultural and creative products

Although the tourism industry is booming now, tourism cultural and creative products are not optimistic. There are also many problems that arise. Products are not creative enough. Creative products do not sell well after they are launched on the market. People with high consumption needs have no purchasing channels. These problems all require the development of new ideas to solve. Qianzhan Industry Research Institute believes that the design of tourism cultural and creative products needs to follow the following principles.

First, designing a hot-selling culture is fundamental, and we must not neglect the basics, otherwise it will be difficult to win the hearts of the people. No matter how well a scenic spot is done, it will not be able to generate great attraction without culture, and the same is true for tourism and cultural products.

Second, tourism cultural and creative products are best serialized. Because the culture of the scenic spot is determined, different series of products can better highlight the theme culture of the scenic spot.

Third, creating this kind of product needs to be market-oriented. Cultural and creative products should conform to the market. No matter how good the design is, it is of no value without the support of consumers. Fourth, open up Internet consumption channels for products. In an era of "Internet +", the marketing of cultural and creative products needs to rely heavily on Internet e-commerce platforms, so that people with high spending power can have smoother channels to purchase and have a larger market.