What should I do if I don’t know how to write copy when doing group buying?

When writing copy, you must be able to use the SCQA tool: List Situation. Here you are required to connect the product and user usage scenarios and find a usage scenario that you plan to focus on. For example, one of the main scenarios of Youdao Translator is to quickly complete the document translation task temporarily assigned by the boss. Find Complication. Here you are required to find out the default options for users to complete tasks in the above scenarios, and compare your product with the default options to find the differential advantages. For example, Jinmailang's Liangbaikai differentiates itself from the traditional mineral water category by focusing on the value of "drinking cooked water is healthier" and has found a cognitive advantage in this category. Confirm Question. Here you are required to determine the problems to be solved by the marketing goals based on the above-mentioned differentiated advantages, so as to come up with strategies to achieve the marketing goals. For example, Shenzhou Private Car identified the weaknesses of Didi's strengths and used this as its marketing goal. It adopted a "safe and reliable" marketing strategy in its advertising communication strategy. Give the answer. Here you are required to write the final copy based on the above-mentioned marketing goals, leveraging the psychological pain points of users. For example, Ant Financial’s new series of advertising copy this year expresses the real life and work difficulties of small and medium-sized business owners, white-collar workers, farmers, teachers, college students and other groups, and finally uses the joy, success and wishes of the protagonists of the story to impress them. User psychology.

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