The Development Trend of Chongqing Tourism during the Twelfth Five-Year Plan Period

(A) the achievements of the city's tourism development during the Eleventh Five-Year Plan period.

During the "Eleventh Five-Year Plan" period, the city's tourism development accelerated in an all-round way and achieved fruitful results. The Municipal Party Committee and the Municipal Government have successively put forward major strategic measures such as building a hot spring capital, building a tourist boutique in a landscape city, and improving the quality of the "six boutique scenic spots". In the year of tourism theme, they implemented a number of major construction projects and issued a series of policies and measures to support the development of tourism, which realized the sound and rapid development of tourism in Chongqing. The average annual growth rate of the main indicators of the tourism economy exceeds 20%, ranking among the best in the country, and fully achieving the "Eleventh Five-Year Plan" goal. As a pillar industry of the city's economy, the status of tourism has been further consolidated, and the foundation for Chongqing to build a strong national tourism city has become more solid.

1. The scale of the tourism market continues to expand.

During the "Eleventh Five-Year Plan" period, the domestic, inbound and outbound tourism markets in the city achieved rapid growth. The average annual growth rate of domestic tourists is 2 1.8%, and the average annual growth rate of domestic tourism revenue is 25.5%. The average annual growth rate of inbound tourists is 2 1.2%, and the average annual growth rate of tourism foreign exchange income is 21.6%. The average annual growth rate of outbound tourists is 21.2%; The average annual growth rate of total tourism revenue is 25%. In 20 10, the city received domestic and foreign tourists1620,000, including inbound tourists137.02 million and domestic tourists1600,000. The total tourism revenue was 965,438+785 million yuan, including 703 million US dollars in foreign exchange and 86,836 million yuan in domestic tourism. In the ranking of western 12 provinces (autonomous regions and municipalities), Chongqing's total tourism revenue, the number of inbound tourists and tourism foreign exchange income rank sixth, fifth and fourth respectively.

2. The types of tourism products are more abundant.

During the Eleventh Five-Year Plan period, around the theme year of tourism, our city vigorously promoted the construction of "Sun" project, five directions and ten springs, 10 eco-tourism, 10 rural tourism, 10 famous town tourism and 10 hot spring tourism, and built sightseeing, leisure and holiday projects.

3. The tourism industry system has been further improved.

During the "Eleventh Five-Year Plan" period, the supporting level of the city's tourism industry in terms of tourism elements such as food, housing, transportation, travel, shopping and entertainment has been significantly improved, and the tourism industry structure has become increasingly reasonable. By the end of 20 10, there were 406 travel agencies in the city, including 24 outbound travel agencies and 382 general travel agencies. There are 27 star-rated hotels 1 home, including five-star hotels 14, 60 four-star hotels, 28 three-star hotels1home, 68 two-star hotels, and one-star hotels1home. There are 96 national A-level tourist attractions, including 2 5A-level tourist attractions, 38 4A-level tourist attractions, 32 3A-level tourist attractions, 23 2A-level tourist attractions and 65,438 0A-level tourist attractions1/a-level tourist attractions. In addition, Chongqing Tourism Investment Group Co., Ltd. was established in Chongqing, which built a better platform for tourism investment and financing.

4. The tourism development environment is further optimized.

During the Eleventh Five-Year Plan period, Opinions of the General Office of Chongqing Municipal People's Government on Speeding up the Construction of "Five Sides and Ten Springs" and Building a "Hot Spring Capital" (Chongqing Office [2006] No.221), Notice of the General Office of Chongqing Municipal People's Government on Implementing Preferential Incentive Policies to Activate Chongqing's Tourism Market (Chongqing Office [2008] No.221), Chongqing Municipal People's Government's tourism boutique on accelerating the construction of a "landscape city" (Yufufa [2008] 13 1No.) has strengthened cooperation with neighboring provinces and cities, major tourist sources and national ministries and commissions, intensified infrastructure construction, and created a good environment for the city's tourism development.

5. The comprehensive benefits of tourism have been significantly improved.

During the "Eleventh Five-Year Plan" period, the contribution rate of the city's tourism industry to the national economy increased year by year, and the proportion of total tourism revenue to GDP increased from 9.8% in 2005 to 1 1.6% in 2065+00. Tourism has played an important role in promoting the development of related industries, providing employment, helping immigrants in the Three Gorges reservoir area to become rich steadily, and getting rid of poverty and becoming rich in ethnic minority areas in southeastern Chongqing.

Generally speaking, during the Eleventh Five-Year Plan period, the city's tourism development has made great progress and become an important force to promote economic and social development. However, compared with Chongqing's requirements as a national pilot zone for the comprehensive reform of urban and rural areas, compared with developed tourism areas and surrounding advanced areas, compared with the expectations of the people, there are still many shortcomings:

First, the tourist destination system is still not perfect. The city has not yet formed a unified and distinctive tourism image, and its popularity, reputation and loyalty as a destination need to be improved. Tourism infrastructure and public service facilities are not perfect enough, and the functions of tourist destinations cannot be fully exerted. The regional development of tourism is not balanced enough, the in-depth development is weak, and the spatial pattern needs to be further optimized.

Second, tourism products and market development are still extensive. The city's tourism resources are diverse, huge in quantity, good in combination and great in development potential, but there are still many high-quality tourism resources that have not been developed or fully developed, and there is a lack of powerful international tourism products. At the same time, the market development is not in place to meet the needs of the tourism market in terms of personalization, personalization, diversification, experience and refinement, and the satisfaction of tourists is still relatively low.

Third, the development of tourism business entities is not mature enough. Lack of large-scale tourism enterprise groups with competitiveness and market influence, lack of new formats to adapt to changes in market demand, and insufficient market vitality. The tourism industry chain is not perfect, and its integration with related industries is not high.

Fourth, tourism talents and scientific and technological support need to be strengthened. The overall quality of the talent team in the tourism industry is low, the proportion of employees with professional skills is not high, and there is a shortage of senior managers. The scientific and technological content of tourism is not high, and the application of high-tech achievements in tourism is not universal, especially the application of information technology to improve the industrial quality and service quality of tourism is far behind.

Fifth, the coordination mechanism of tourism industry is still not perfect. The coordination of tourism development is not sufficient, the mechanism of departmental cooperation and regional linkage needs to be strengthened, and the concept of "a game of chess in the whole city" needs to be further strengthened.

Sixth, the development of rural tourism lags behind. The main scenic spots and tourist routes did not extend to rural tourism, and the rural tourism infrastructure was in debt.

(2) Opportunities and challenges faced by the city's tourism development during the Twelfth Five-Year Plan period.

During the "Twelfth Five-Year Plan" period, opportunities and challenges coexist in the development of tourism in our city, and difficulties and hopes coexist, but opportunities outweigh challenges and hopes outweigh difficulties.

1. Opportunities for tourism development in our city during the Twelfth Five-Year Plan period.

First, the macro environment is improving, and the development of tourism has entered a "golden period". From the international environment, peace, development and cooperation are still the trend of the times, and the trend of world multipolarization and economic globalization has not changed. During the Twelfth Five-Year Plan period, the world economy is in the recovery period after the international financial crisis, and the global economy is expected to recover moderately, which is conducive to creating a good consumption environment for the development of tourism. Economic globalization and regional integration have promoted the mutual penetration of production, circulation and consumption between countries and regions, especially the implementation of China-ASEAN Free Trade Area, the largest free trade area composed of developing countries, which will create new opportunities for the development of tourism. Low-carbon economy has become the dominant development model, which is conducive to highlighting the status of tourism. The application and popularization of information technology will promote the quality improvement of tourism and constantly give birth to new tourism formats. From the domestic environment, China tourism will enter a "golden period" of development. During the Twelfth Five-Year Plan period, China will take scientific development as the theme and accelerate the transformation of economic development mode as the main line to promote long-term stable and rapid economic development and social harmony and stability, and lay a solid foundation for building a well-off society in an all-round way. Especially in 20 10, China's per capita GDP has exceeded $4,000, and it will be in a period of rapid growth of total consumption and accelerated upgrading of consumption structure in the future. People's life has changed from food and clothing to development and enjoyment. Consumption upgrading and urban-rural interaction have spawned a new "consumption revolution", and the national economic structure will also be adjusted accordingly. In the future, tourism will become an important industry to maintain growth, expand domestic demand, adjust structure and benefit people's livelihood. The State Council clearly put forward "to cultivate tourism as a strategic pillar industry of the national economy and a modern service industry that people are more satisfied with". The national tourism development has reached a new climax, showing an accelerated development trend, and the growth rate of total tourism revenue is expected to continue to be higher than the GDP growth rate.

Second, the regional status is prominent, and the development of tourism has entered a "strategic opportunity period". Chongqing is the only municipality directly under the central government in the central and western regions of China, an experimental zone for the comprehensive reform of urban and rural areas, and one of the five central cities in China, which plays an important role in the national economic and social development strategy of coordinating urban and rural areas and connecting the north and south with the western development. The "Twelfth Five-Year Plan" period is a crucial period for Chongqing to accelerate the construction of a well-off society in an all-round way. It is also a crucial period to fully implement the "3 14" overall plan and promote the comprehensive reform of urban and rural areas. Facing the important opportunities such as the implementation of the new round of western development strategy, the establishment of Chengdu-Chongqing economic zone and the rise of Liangjiang New Area. According to the Outline of the Twelfth Five-Year Plan for National Economic and Social Development in Chongqing, tourism is positioned as one of the industries that accelerate development and take the lead in development, and it is an important content for Chongqing to build a modern service highland in the western region. As a strategic pillar industry, tourism will play an important role in coordinating urban and rural development, promoting industrial restructuring, promoting inland open highland construction, expanding consumption, improving people's livelihood and developing circular economy. And it is expected to occupy a more important position and get greater support in the new round of industrial development in Chongqing.

Third, with the help of "Five Chongqing", the development of tourism has entered a "rapid growth period". During the "Twelfth Five-Year Plan" period, around the construction of "Five Chongqing", the whole city will further increase the area of urban green space, increase the forest coverage rate, optimize and beautify the urban environment, improve urban functions, improve traffic conditions, rectify social order, and improve the health level, which is expected to create a better development environment for the transformation and upgrading of tourism and provide more available resources, which will play an important role in promoting the development of tourism.

2. During the Twelfth Five-Year Plan period, the challenges faced by our city's tourism development.

First, institutional and institutional obstacles need to be broken. The most important ones are: the contradiction between the relatively limited scope of authority of the tourism sector and the nature of tourism comprehensive industry, the contradiction between the division of tourism resources by departments and regions and the need for free flow of tourists and tourism elements, and the contradiction between the integrity of regional tourism development and the hierarchy of administrative regions.

Second, the construction of laws and regulations lags behind. At the national level, the development of tourism in China has always lacked a comprehensive fundamental law, and the professional legal system is not perfect. From the local point of view, there are also some weak and lagging places in tourism legislation. Especially in adapting to the integration of tourism and related industries and the development of tourism e-commerce, the existing laws and regulations are basically blank, which will bring many difficulties to the development of tourism.

Third, the task of transformation and upgrading is arduous. The change of tourism market demand, the change of tourism development mode and the role that tourism should play in narrowing the three major gaps put forward higher requirements for the construction of tourism destination system, the development of tourism products and markets, the cultivation of tourism business entities, the innovation of tourism operation mode, the reform of tourism management system and the construction of tourism talent team.

Fourth, regional competition has intensified. The publication of document Guo Fa [2009]4 1 has brought rare opportunities to the development of tourism in various places, but on the other hand, it also means that the competition in tourism will be further intensified. In particular, the neighboring provinces and cities of Chongqing have regarded tourism as an important industry to promote local economic and social development, and the competitive and cooperative relationship between the tourism development of neighboring provinces and cities and the tourism development of Chongqing has further deepened.

In addition, internationally, the decline in consumption power of major economies in the world, the rise of trade protectionism worldwide and various possible soft trade barriers will also affect the development of Chongqing tourism, especially inbound tourism.