What is the role of developing rural tourism in increasing farmers' income?

The resources that rural tourism relies on are mainly intangible resources such as rural customs, farming culture and agricultural ecological environment owned by rural collectives. Taking these resources as the selling point of tourism products does not require additional input from farmers. Therefore, for farmers with insufficient production funds, developing rural tourism has the characteristics of small investment, low risk and high profit rate. Through the introduction of rural tourism, intangible resources such as rural customs, farming culture and agricultural ecological environment have been given new connotations, and these intangible resources have been organically combined with tangible resources such as mountains, orchards and farmland, changing the role of traditional agriculture as a "production workshop". Through the organic integration of production, circulation, exchange and consumption, the value of rural resources will be greatly improved, and then these resource advantages will be transformed into economic advantages, so that farmers can obtain agricultural production and consumption.

In addition, the forms of "farmhouse music" and "fisherman's music", which mainly experience rural life, make agricultural products such as vegetables, fruits, livestock and poultry consume on the spot, which not only reduces the transportation cost and transaction cost of agricultural products, but also increases the market price to a certain extent; Combined with local agricultural products processing enterprises, making tourist food and souvenirs will greatly increase the added value of agricultural products, thus opening up more space for farmers to increase their income. From the economic point of view, the idealized rural tourism is the combination of tourism and agriculture, the addition of the tertiary industry without affecting the primary industry, and the best form of agricultural transformation to diversified management. As an industrial development, rural tourism is an independent and interrelated organic whole including transportation, information and communication, accommodation, catering, travel agencies, scenic spots, shopping and entertainment, with strong comprehensiveness and wide coverage.

Therefore, the development of rural tourism has realized the organic integration of agricultural industrial chain and tourism industrial chain, which will inevitably lead to the supporting development of transportation, commerce, catering, hotels, agricultural products processing and tourism goods and souvenirs manufacturing. Then increase the proportion of rural secondary and tertiary industries, optimize the rural industrial structure, and promote the process of rural non-agriculture. The development of secondary and tertiary industries creates conditions for social capital to flow to rural areas, and the construction of infrastructure such as transportation, electricity and communication is a necessary basic condition to enhance the competitiveness of agriculture itself, which can bring external economic benefits to the development of agriculture and rural areas, thus effectively overcoming the weak characteristics of agricultural industries.

In addition, from the effect of transferring surplus labor, the role of rural tourism is also obvious. According to the statistics of the World Tourism Organization, for every direct income of the world tourism industry 1 yuan, related industries can increase their 4.3 yuan; For every 1 direct employee in the tourism sector, the whole society can increase five employment opportunities. As far as China is concerned, the increase in income and employment opportunities in related industries driven by tourism in the rising stage of development is far more than the above figures. The development of rural tourism can create a large number of employment opportunities by meeting the needs of tourists for food, shelter, transportation, travel, shopping and entertainment. At the same time, relying on the employment opportunities created by the development of rural tourism, the employment form is more flexible, which can enable more farmers with weak employment competitiveness to obtain additional income. Moreover, this employment situation of "leaving home" or even "staying at home" makes the employment cost of farmers low, but the return on investment is relatively high. Therefore, through the development of rural tourism, we can increase rural employment opportunities, transfer some surplus labor to non-agricultural industries, and broaden the channels for farmers to increase their income without changing agricultural resources.