Weibo said to travel abroad.

Tourism in Weibo, that is, tourism in Weibo, generally does not exceed 140 words in length. You can update content or view pages through computer network, SMS or mobile phone. Recently, the China Youth Daily Social Investigation Center conducted a survey through a Beijing-based market consulting company and Minyi China. Com shows that 69.0% people are concerned about traveling to Weibo (2 1 17 people participated). 25.6% people have traveled to Weibo, and 43.4% people are planning to use it.

This writing method of recording one's mood at will can be seen everywhere in Weibo. "If I add a person as a' follow-up' object, as long as he sends a new trip to Weibo, my homepage will be updated. I clicked' forward' with the mouse, and all the people who' follow' me can see it immediately. " Apollo said that now everyone affectionately calls Weibo a "scarf". Although most people who "follow" every day don't know it, the same interest always makes people feel warm. These two days, she was wondering whether to make a popular "pear head". With the hot topic of traveling to Weibo, more than 100 people are discussing this hairstyle.

What is the reason why traveling to Weibo is so popular? In the survey, 73.9% people prefer "simple expression, which conforms to the habits of young people"; 73.6% people think it is convenient to record at any time. The next options include: instant messaging (56.4%); Extensive information, each taking what he needs (47.2%); Original content (44.1%); Pay attention to whoever you want (3 1. 1%) and so on.

Some netizens left a message saying that when traveling to Weibo, everyone is a recorder and follower. Anyone can use the internet or mobile phone to express anything they want to say in the shortest time. This way is changing people's expression and life.

"The news of Kai-Fu Lee's resignation was first sent by him on his trip to Weibo, which aroused widespread concern from the media and the public; Hu Shuli decided to leave Caijing, and it was also a Caijing spokesman who announced Hu Shuli's formal resignation when he visited Weibo. You see how important it is to travel to Weibo! " Nie, an employee of a magazine, began to pay attention to tourism in Weibo after these two news stories. He thinks that travel in Weibo spreads faster than blogs, attracts more people and is more timely.

According to the survey, 64.6% of people said that "the way of instant recording and dissemination in Weibo is an impact on traditional media"; 57.4% people think that "tourism in Weibo also needs content supervision"; 55. 1% people think that "traveling to Weibo has changed people's expression and thinking habits"; 48.6% people think that "traveling to Weibo has restored people's true state"; 39.6% of people said that "it is easier to form a small circle of communication when traveling to Weibo"; 25.8% said that "traveling to Weibo can be a marketing position for individuals and enterprises".

Recently, the official Weibo of hundreds of national scenic spots in China have appeared on Tencent Weibo. Jiuzhaigou, Wuzhen, Yulong Snow Mountain, Lugu Lake, Wuyishan and Lushan Mountain have become veritable "landscapes" on the Internet. This is a microcosm of the upsurge of "traveling to Weibo" in various places. At the same time, as local tourism authorities, local tourism bureaus are not far behind. Up to now, provincial tourism bureaus in Shandong, Hebei, Jiangsu, Anhui, Hubei, Guangxi, Hainan, Sichuan, Yunnan, Qinghai, Tibet and other provinces (autonomous regions and municipalities) and more local tourism departments have contacted the official Weibo. As soon as these official Weibo were opened, they attracted many tourists. The reporter saw in Tencent Weibo that the official Weibo audiences of Shandong Tourism Bureau, Jiangxi Tourism Bureau and Sichuan Tourism Bureau are all over 300,000, and they are growing rapidly.

The Palace Museum is a pioneer in opening Weibo as a scenic spot. Since the official Weibo of Tencent was opened on 1 month this year, it has won the reputation of "Gong Ge" among netizens with its humorous language style and frequent friendly interaction. In just a few months, it attracted more than 3 million listeners. After the Forbidden City, Shaolin Temple, National Museum, National Grand Theatre, Yuanmingyuan, etc. Weibo has been opened in succession, vying for the position of network marketing. Weibo has become a "standard" for publicity in major scenic spots. According to the relevant person in charge of Tencent Weibo, at present, there are hundreds of such tours in Weibo.

The reporter learned that it is the core function of Weibo to publish tourism information and provide people with first-hand information about food, shelter, transportation, travel, shopping and entertainment. However, in the specific operation process, each Weibo has made great efforts to personalize the operation with its own advantages, and won the favor of netizens with its flexible and changeable style.

Weibo, the official of Jiangxi Provincial Tourism Bureau, has a unique name, which is directly called "Jiangxi has unique scenery". Clicking on its Weibo, netizens can not only appreciate the magnificence of Lushan Mountain, appreciate the rape blossoms of Wuyuan, play with Jingdezhen porcelain, but also "taste" the "Top Ten Popular Dried Vegetables"; Weibo, the official of Shandong Provincial Tourism Bureau, "Friendly Shandong" often sends food pictures to show the hospitality of Shandong people to the fullest; Sichuan Tourism Bureau caught up with the east wind of the17th Miss World Tourism Selection Competition, and took eye-catching pictures of beautiful women to earn popularity. "Soft Lijiang" fully demonstrates its "softness" and reminds tourists to keep warm. When some netizens expressed their nostalgia for Lijiang, this Weibo replied: I am waiting for you in Lijiang! On April 17, Yunnan Honghe Hani and Yi Autonomous Prefecture launched a prize-winning collection of local image songs through Tencent Weibo, which attracted nearly 10,000 Weibo netizens to sign up.

At present, the effectiveness of marketing in Weibo is being recognized by the industry, especially the tourism industry, and has attracted the attention of local tourism authorities. Chen Jianjun, director of the Tourism Bureau of Guangxi Zhuang Autonomous Region, said: "The Internet has become an important platform for tourists to collect tourism information. Only by following the trend and exploring new ways of online marketing can the tourism department win the top spot in modern tourism marketing. " Some online marketing experts believe that the previous online marketing of tourism mainly relied on official website, the Tourism Bureau, to release the policies and information of the tourism industry. Now, Weibo is used for online marketing, which has obviously enhanced interactivity, vivid and friendly language, more convenient communication and interaction, and naturally better effect.