Jinan launched a special electronic coupon of 20 million yuan. Jinan Spring Festival Huimin Voucher Users

In order to boost the vitality of the cultural tourism market after the epidemic and enhance the development momentum of the cultural tourism industry, our city started the fourth cultural tourism consumption season ahead of schedule and launched a special electronic coupon of 20 million yuan. By April of 19, 205 cultural tourism enterprises had been signed in the city, and the amount of coupons issued was 14248700 yuan, and the amount of coupons used was 14 17800 yuan, which led to consumption of 3.87 million yuan. In order to better play the role of cultural tourism consumption season activities in promoting the recovery of cultural tourism consumption market after the epidemic, Jinan Municipal Bureau of Culture and Tourism focused on the following three aspects.

First, increase the consumption limit and enhance the consumption experience.

Adjust the amount of individual annual ticket from 500 yuan to 1000 yuan. 300 yuan, 400 yuan and 500 yuan have added three kinds of coupons with large denominations, which are used in high-consumption fields such as travel agencies and training, forming 15 coupons with denominations from 5 yuan to 500 yuan to meet the different consumption needs of consumers. More enterprises in the cultural tourism industry, such as scenic spots, travel agencies, jewelry and gold crafts, online cultural and artistic training, online digital audio-visual and so on, will be included in the scope of subsidies to increase the radiation of funds for benefiting the people. Adjust the validity period of coupons from three days to seven days to give consumers more time to spend.

The second is to get through the pain point of consumption block and realize resource enjoyment.

In terms of payment methods, relying on the existing consumer service platform of Lv Wen Huimin, we actively cooperated with payment platforms such as UnionPay to promote the diversification of payment methods and enhance the convenience of payment functions. In terms of consumption platforms, we actively docked Ctrip, Meituan and other large-scale e-commerce platforms, promoted platform data sharing, and strived to promote the diversification of online products and the convenience of offline consumption. At present, it has achieved basic data interoperability with Ctrip, and the final debugging stage.

Third, support theme activities to stimulate market vitality.

In order to encourage and support contracted enterprises to carry out a variety of cultural tourism consumption activities that benefit the people, form an activity organization model of government-led, enterprise participation and social enjoyment, and fully mobilize the enthusiasm of various industries to participate in cultural consumption activities that benefit the people, a single enterprise can be given a targeted coupon of up to 654.38+10,000 yuan according to the scale of the activities. At present, more than 200 cultural tourism theme activities have been collected. In April, we launched a variety of reading theme activities around World Book Day. The Municipal Bureau of Culture and Tourism, together with Jinan Branch of Xinhua Bookstore, launched the activity of "Appreciating Spring Culture and Benefiting the People", and distributed targeted coupons of Xinhua Bookstore through the ticketing platform. Up to now, 970,000 yuan of targeted coupons have been issued, and 470,000 yuan has been actually used, which has received good response from the masses.