Characteristics of Festival Tourism

Festival tourism belongs to the category of humanistic landscape tourism. This kind of tourism is a kind of high-level cultural tourism, which can make tourists enjoy spiritually and gain knowledge and nutrition. Compared with other tourism modes, festival tourism has the following obvious characteristics:

1. regional

Due to the differences in historical conditions and geographical environment, as well as differences in regional culture and folk customs, festivals held in various places are unique to all places and cannot be created in other areas. As one of the four famous Taoist mountains in China, Longhu Mountain is famous for its unique Taoist tourism resources, and a large number of good men and women come to worship every year. It is in this situation that the Dragon and Tiger Mountain Taoist Culture Festival came into being and became a golden tourist route in Jiangxi Province. This kind of tourism resource is unique to Jiangxi and can't be replaced anywhere else.

2. Secret

Halloween in the West, the Day of the Dead in Mexico and the Mid-Autumn Festival in China are all shrouded in mystery. They can meet the psychological needs of tourists, so tourists have a strong interest in them.

3. Experience

The viewing process of festival tourism projects is also the participation process of tourists. Visitors can personally participate in the activities, feel the atmosphere of the activities, get personal experience and leave a deep impression. For example, in Xishuangbanna, when the annual Water-splashing Festival is coming, tourists from home and abroad flock to participate in the grand water-splashing activities. In those three days, all the people carried buckets and pots, scooped water when they saw water, and splashed it when they saw people, which was beyond joy.

4. Cultural

Culture is one of the most important characteristics of festival tourism and a deep-seated factor that really attracts tourists. By expanding the space of festival tourism, we can not only enliven the tourism market and enrich tourism resources, but also strengthen cultural exchanges between countries and regions. For example, Jiangxi Province has successively developed a large number of stereotyped tourism festivals and special tourism projects, such as Lushan International Tourism Festival, Jingdezhen International Ceramics Festival, Longhushan Taoist Culture Festival, Ganzhou Song Cheng Culture Festival and Dayu Meiguan Ancient Post Road Mei Festival, which not only improved Jiangxi's popularity, but also played a great role in strengthening Jiangxi's further exchanges with other brother provinces and cities and going global.

5. Economy

Because of its different scales and specific themes, festival tourism is often held regularly or irregularly in a specific spatial range, which can attract a large number of tourists inside and outside the region with its unique image and produce sensational effects with different effects, thus improving the visibility of the host place and promoting the all-round development of local and even regional social economy. It can be seen that festival tourism is very economical and can have a great impact on economic development. Quanzhou is a famous historical and cultural city at home and abroad. There are many places of interest there, almost all of which cannot be separated from stones. 1993 The "China Hui 'an Stone Culture Festival" held in Hui 'an, Quanzhou on September 24th is a large-scale festival with stone as the medium, integrating nostalgia, culture, economy and trade, and fully displaying the cultural style of Hui 'an stone. Through this activity, the local potential advantages will be transformed into development advantages and commodity advantages, the export-oriented economy will be vigorously developed, and the friendship and cooperation with the "three units" abroad will be strengthened. According to statistics, the annual output value of stone carvings in Hui 'an County exceeds 500 million yuan, and the total export value of 1993 stone carvings reaches 263 million yuan. All kinds of stone carving craft crystals are exported to more than 20 countries and regions, and it is the largest stone carving export base in China.