Leisure Agriculture Planning 10 Key Points Plan

The only constant in the world is that everything is changing. Leisure agriculture is not only a systematic project, but also a dynamic industry. On the premise of adapting to local conditions, we should comprehensively consider the multi-coupling and three-dimensional superposition of agricultural product structure, leisure service projects, landscape environment, cultural atmosphere, infrastructure and operation management. Simply copying others' practices and staying on your own past experience will often restrict the reasonable matching of resources. Therefore, whether it is the pre-planning stage or the operation stage, we must have a zero (empty) mentality.

Two major resources

What is the most precious resource in rural areas? There is no doubt that people often think of ecology first. Being close to nature is human nature and instinctive demand, and the ecological environment such as pure land and air has promoted the vigorous development of leisure agriculture.

In addition to ecology, there is a strong human touch, pure smile and simple words in the countryside, which is a true feeling of "humanistic openness". This perceptual trust is as important and precious as the rural ecology. If our leisure agriculture loses the authenticity centered on honesty, such as not producing green organic food, but buying insecure staple food in the market, it will lead to the overall collapse of the industry. On the contrary, if customers are treated with integrity, the market opportunities will be infinitely enlarged, and not only the profit channels such as catering, accommodation and sales of agricultural and sideline products will be expanded, but also many new business forms can be introduced into leisure agriculture, such as rural warehouse supermarkets, exhibition centers for new and exotic products, and even experience marketing centers for fashion and luxury goods, which can be developed in leisure farms. Regarding the importance of protecting rural credit resources, we should learn from tourism. Nowadays, many tourist attractions are doing one-off business, so it is difficult to attract repeat customers. Not only the price is high, but also the quality of goods and services is low, and all kinds of cheating are serious, which is the fundamental reason why more and more people are unwilling to spend in scenic spots. The tourism radius of leisure agriculture is smaller than that of scenic spots, so we should do everything possible to turn first-time customers into repeat customers. Besides protecting the ecology, honesty is one of the strongest core competitiveness, and we even list honesty as an inexhaustible soft resource for the sustainable development of leisure agriculture.

Three-more principle

In the process of developing leisure agriculture, we emphasize the protection of biodiversity, show the diversity of folk culture and meet the diversity of customers' needs, which is referred to as the "three more" principle.

Among them, biodiversity refers to the biological chain structure that adapts to a certain range of animals, plants and microorganisms (the most typical is wetland park); Leisure agriculture not only depends on the existing ecological environment to a certain extent, but also restores and perfects this biological chain structure through our investment behavior.

Cultural diversity depends on the excavation of local culture, even the grafting and dissemination of science.

Pass on the information of human civilization, skillfully integrate our eco-environmental protection concept into this kind of products that experience consumption in the way of leisure consumption, bring people deep spiritual enjoyment and thinking, and try to make a greater degree of * * *.

The expression of cultural elements is not only realized through colorful cultural activities, but also reflected in artistic processing and creation through various ways and technologies in the field of leisure agriculture (ingenious integration means, that is, "creativity"), and spread, carry forward and inherit through the consumption mode of leisure agriculture.

There are great differences in material and spiritual needs among all kinds of guests. Whether it is low-level survival needs, high-level spiritual needs, or various new needs arising from social progress, our project planning should ensure sufficient flexibility and plasticity to leave enough space for our own development. In a word, only by serving explicit demand and tapping invisible demand (the core value of "creativity" is "manufacturing demand") can we meet the changing needs of different levels.

Four life views

In the early stage of development, leisure agriculture gradually established the concept of "production development, affluent life and good ecology". With the deepening of practice, people feel more and more the highest level of enjoyment brought by leisure agriculture to owners and customers, which is a deep interactive experience, an exploration of nature and life, a recuperation of the body and a pleasure of the soul. We collectively call these intangible feelings "life sentiment", thus forming the concept of "four lives" of leisure agriculture. At present, some leading leisure agricultural units have introduced "Buddhism, agriculture and Zen" (such as farmland) and "slow life".

Five flavors of thinking

Leisure agriculture has some basic characteristics and essential manifestations such as local flavor, cultural flavor and human touch. These three flavors are the most basic requirements. If we deviate from these three directions, it will no longer be a real leisure agriculture. On the basis of the "three flavors", we also emphasize fun, including fun sports, fun education, fun labor and fun marketing. Only when fun is reflected in all aspects can we stimulate the enthusiasm and happiness of customers' in-depth experience. Doing the above four flavors will naturally reach the highest level of "endless aftertaste", that is to say, it can leave a deep impression on customers, make customers become a volunteer propagandist who is willing to talk, arouse customers' good memories, and finally promote the goal of returning to consumption.

Liujie

There are six directions to improve the function and taste of a leisure farm: first, mountains and rivers blend to meet the subjectivity and universality of space aesthetics; Second, the interaction between urban and rural areas (convection of urban and rural elements) has promoted the flow and remodeling of resource elements; Third, the combination of static and dynamic is to coordinate the comfort and interest of rural leisure; The fourth is the dialogue between ancient and modern times, which is to maintain the continuity and freshness of cultural inheritance; Fifth, the combination of Chinese and western, which is to match the timeliness and openness of the information society; Sixth, the sublimation of emotion and scenery, which is the artistry and flexibility of controlling details. To achieve these six points, we also call it reaching the six realms.

Seven landscapes

In leisure agriculture, in addition to maintaining the natural scenery of nature and ecological agriculture, we should also add some human landscape elements to properly design and transform the landscape. The forms of landscape design are ever-changing, but the basic means can be summarized as follows: fruit tree landscape, vegetable garden, pond wetland, ridge scaffolding, transparent woodland, house villa and story telling.

Eight master plans

1. Coordinating rural areas, agriculture and farmers.

2. Coordinate the primary, secondary and tertiary industries.

3. Coordinate three major sectors: prenatal, intrapartum and postpartum.

4. Coordinate the three regions of city, village and garden.

5. Coordinate production, scientific research and logistics.

6. Coordinate ecological, economic and social functions.

7. Coordinate the three steps of core, demonstration and radiation.

8. Coordinate the early, middle and long-term stages.

Nine skills

Leisure agriculture includes agriculture, forestry, animal husbandry and fishery, food, shelter, tourism and entertainment, politics, economy, culture, art, education, sports, science and technology, logistics, information, medical care and so on. It can be said that it is ubiquitous from astronomy to geography. Its extensive social, natural and economic attributes determine that leisure agriculture has huge expression space and free expression forms. When carrying out creative planning and leisure agriculture planning,

Solve ten problems

In the end, the leisure agricultural park will eventually solve ten problems, that is, what to see? Grow what? Raise what? Deal with what What to eat? What are you playing? Where do you live? What do you sell? Create what? Spread what? In a word, it is what our parks or farms can provide to tourists and society.