Ask for a paper. On the tourism development and development strategy of ancient towns.

Development and Utilization of Tourism in China Ancient Town

Authors: Dan Yu resources development and market.

Taking Zhouzhuang, a water town, as an example, this paper analyzes the problems existing in the tourism development of ancient towns, and based on this, puts forward three principles that should be adhered to in the tourism development of ancient towns: government leading, giving priority to protection and rational development, and three countermeasures that should be taken: scientific planning, innovative development ideas and expanding the publicity of ancient towns.

Keywords: ancient town tourism: protection; Tourism development

Influenced by the traditional Confucian culture for a long time, the Chinese nation has attached great importance to the selection and construction of the whole family's houses since ancient times. After a long historical development, many buildings and villages with distinctive regional cultural characteristics have gradually formed, forming different architectural schools in ancient China. According to the division of cultural background and historical region, it can be roughly divided into: ① Huizhou ancient villages with great style, mainly distributed in Anhui and Jiangxi; (2) The unpretentious ancient villages in the northwest, distributed in Shaanxi; (3) Abundant northern compound buildings, distributed in Shanxi; ④ Small and exquisite ancient villages in water towns, mainly distributed in Zhejiang and Jiangsu; ⑤ Different romantic ancient villages in southwest China are distributed in Sichuan and Chongqing; ⑥ Lingnan ancient villages with distinctive personalities, distributed in Fujian and Guangdong; ⑦ The exquisite and graceful ancient villages in Hunan and Guizhou are distributed in Hunan and Guizhou; The leading Nanzhao ancient villages are distributed in Yunnan. As the treasures of Chinese style, these ancient buildings and villages contain rich historical and cultural values and artistic values, and have become important tourism resources to attract tourists from all over the world with the rapid development of tourism today.

1 the rise of tourism in ancient towns and the problems existing in its development

1 1 1 the rise of ancient town tourism

The rise of ancient town tourism is in the past 20 years. On the basis of drawing lessons from international heritage protection experience, China has included historical and cultural towns (villages) into the scope of heritage protection. 1982 "People's Republic of China (PRC) cultural relics protection law" was promulgated; 1986, the State Council announced the second batch of famous historical and cultural cities, and proposed to protect villages and towns with concentrated cultural relics. Subsequently, China provinces began to name famous historical and cultural towns and declare the world cultural heritage of ancient towns. At this point, ancient town tourism, as a brand-new way of tourism, has been pushed to the vast number of tourists. From Zhouzhuang, the first water town in China, to the first batch of Xidi-Hongcun ancient village in Anhui, from Tongli, Wuzhen and Xitang in Jiangsu and Zhejiang, to Pingyao ancient city in Shanxi, Lijiang and other ancient towns in western Yunnan, all of them have become the targets of tourists.

Problems in the development of 1 12

Taking Zhouzhuang, an ancient town, as an example, this paper briefly introduces the common problems existing in the tourism development of ancient towns in China. With the development of 10 years, Zhouzhuang has developed from a small water town in the south of the Yangtze River to the "No.1 water town in China" which enjoys a good reputation at home and abroad, and has accumulated many experiences and lessons in the process of tourism development. As early as the beginning of tourism planning, Professor Ruan, who is mainly in charge of planning, earnestly warned not to destroy Zhouzhuang because of over-exploitation, but the expert's opinion eventually lost to the huge interest temptation. Zhouzhuang used to enter by ferry, but in order to develop tourism, Zhouzhuang "bid farewell to ferry" at 1998 and built 1 cement bridge. Since then, the tourist bus has been driving forward, destroying the original ecology of Zhouzhuang. 1994, attracted by a company's investment of tens of millions of yuan, the local government ignored the planning and design and built a "Quanfu Temple" in the south lake area of Zhouzhuang, which used to be the former site of Lu Guimeng's fishing place and Liu Yuxi's apartment, but now it is occupied by a temple with unclear concrete beams and columns [6]. In addition to these constructive damages, the ancient town still has serious problems such as strong commercial atmosphere, irregular market management and lack of reasonable repair and maintenance. According to the staff of the town protection Committee, there are more than 900 properties in the town, 80% of which are owned by the town collective and 20% are private houses. At present, collectively owned houses are rented for opening stores or living. Because there are many tourists here, business is good, and there are many broken walls and windows to open stores [6]. Before the development of the ancient town, there were more than 800 restaurants and shops here. Now there are more than 50 restaurants and more than 800 shops in/kloc-0. Many residents have a weak sense of protecting the ancient town, ignore the government's rule that shops are not allowed to be opened through walls, and adopt the way of "taking pictures first" or "walking through walls in the middle of the night" to achieve the purpose of opening shops in a fait accompli way. Every year, there are more than 10 incidents of demolishing or rebuilding houses without the consent of the Protection Committee [5]. The doors and windows, begonia windows, plate windows, downwind windows and wing windows in Zhouzhuang have disappeared due to man-made destruction, and the existing number has decreased, among which the corner doors and wing windows have been destroyed most because of business [5]. To some extent, there are various problems in Zhouzhuang's tourism development, which is due to the lack of experience and the ideological tendency of simply developing tourism, and the lack of attention to the "degree" of tourism development. In fact, these problems are very common in the tourism development of ancient towns all over China.

2. Principles of tourism development in ancient towns

2 1 1 government-led principle

The author thinks that the development of ancient town tourism is different from the development of other tourism resources. We should change the previous practice of relying solely on the market and adhere to the principle of government-led. The government should set up a tourism development leading group to plan the tourism development of ancient towns and strengthen the unified management of the market. For a long time, due to the lack of funds, many ancient towns have tried to adopt various development models, such as transferring management rights and introducing some social funds and private funds for tourism development. These practices inevitably have an idea of quick success and instant benefit, and at the same time, due to the inconsistency and disharmony of the ideas of the development subjects in the development process, it also has a negative impact on the subsequent development of the ancient town. Adhering to the government-led principle does not rule out the innovation of the investment and financing system for the development of ancient towns, but in the process of capital operation, the government should strengthen management functions, formulate relevant policies and regulations, implement unified planning and effective management, and resolutely ban and abolish practices that do not meet the requirements. In addition, the government should ensure that special funds are set aside for the repair and maintenance of ancient towns every year to solve the contradiction between the protection and development of traditional historical and cultural heritage.