What are the major festivals and activities?

China Xuyi International Lobster Festival, Qingdao International Beer Festival, Ningbo International Fashion Festival, China Hohhot Zhaojun Cultural Festival, China Shanghai International Art Festival, China Qufu International Confucius Cultural Festival, Hangzhou West Lake International Expo, China Wuqiao International Acrobatic Festival, China Tofu Culture Festival, Nanning International Folk Song Art Festival.

Characteristics of festival activities

1. Regionality: Festival activities are all carried out in a certain region, and they all have obvious regional characteristics and can become the image of the destination. referent. Some festivals and activities have become the business card of a region, and ethnic minority festivals have unique local characteristics.

2. Duality: The roles of festival participants are: one is a participant in the theme festival, and the other is a tourist in the theme festival.

3. Personalization: The venue must have outstanding event products for participants and tourists to choose from, otherwise it will generally be difficult to succeed.

4. Attraction: The event itself must have a strong attraction function, giving participants a very good perception and a desire to go.