The cost of adding powder is getting higher and higher, how to control it?

Take travel fans as an example

Analysis purpose: The cost of adding fans is 190, and the cost of adding fans can be reduced through analysis.

Analysis idea: Breaking into parts method

The current high cost is the result of hundreds of thousands of consumer words in the account.

Now we need to find out the rat droppings in the pot. What does that mean?

Listen to me:

Among the hundreds of thousands of consumer words, some words with very suitable costs are designated. At the same time, the cost will also be very high.

The first step is high consumption.

Everyone knows the 2/8 principle, which means that the consumption in the account is consumed by 20 words. Then let’s go through the first fifty high-consumption words in the account one by one, check their costs, and find the rat shit in this part. Then analyze the reasons through search terms, landing pages, conversions, etc., and conduct further optimization. Be careful not to miss any of the first fifty words. If you read it, you will find that there are many familiar words that are fooling us every day.

The second step is to check the costs according to the plan

We have already laid the groundwork for this step. As mentioned before, we need to make accounts and tracking marks. There are too many consumer words in the account, and we don’t have the energy to read them all one by one. Don’t believe it?

According to the data we appealed, it is calculated as 100 fans per day. 70 clicks and one fan. There are 7,000 words in the store in one day, and 49,000 hits in a week. After summarizing, the data is 20,00.

It is impossible to check tens of thousands of words one by one for the first fifty words.

Don’t worry, although it has more than 20,000 words, in our bidding eyes it is just a few categories. Remember that we sorted out all the words for tourism projects above. There are nothing more than a dozen types.

A plan is a category. Let's make the cost data of each plan and observe the costs. If cost-effective plans continue to be divided into parts, often 80% of the consumption of a plan will be concentrated in 20% of the units.

High cost? We look at cost data for all units in the plan. See which one has the problem.

Here everyone knows that 80% of the consumption in a plan also comes from 20% of the words.

After observing these data, you will find many cost-related words that we usually do not pay attention to. It can be solved by defeating each one.

(Final explanation: Our plan and units are strictly divided according to word categories, word meanings, and structures, so each unit and plan is a tribe, and the data is for reference. If the structure is incomplete, it cannot be used. This method requires the use of root words.

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