Traditional Culture Encyclopedia - Travel guide - How to understand the tourism theme tree

How to understand the tourism theme tree

At present, under the background of global tourism practice in full swing, a series of problems such as how to correctly understand the scientific connotation of global tourism, scientifically understand the strategic significance of global tourism, and push global tourism to a new level need to be sorted out, summarized and summarized theoretically. On September 1 last year, the National Tourism Administration convened members of the China Tourism Reform Advisory Committee, some experts and business representatives to discuss the above issues.

The transformation of old and new kinetic energy gives birth to national strategy

Over the past 30 years of reform and opening up, the main line of China's economic and social development has been industrialization, which has also brought a series of social problems such as regional and urban-rural dual structure. Experts attending the meeting believe that global tourism is a national strategy promoted by the transformation of old and new kinetic energy, and will become an important orientation for China's economic and social development.

"Post-industrial society should pay equal attention to tourism and industrialization, and global tourism will become the dominant social development model in the future." Zhang Hui, director of the Tourism Department of Beijing Jiaotong University, believes that the essence of global tourism is people-oriented and ecology-centered. On the one hand, it can give full play to the unique ecological and cultural advantages of the central and western regions, on the other hand, it can drive the vast rural areas to improve infrastructure and public services and achieve poverty alleviation.

According to Zhang Lingyun, deputy dean of the School of Tourism of Beijing Union University, "global tourism can be called consumption revolution, supply revolution and public management revolution." Global tourism has become an important development mode and growth mode to promote economic and social development, and it is the inevitable result of supply-side structural reform triggered by changes in social demand. Judging from the process of modernization in China, the traditional economy driven by industrialization is unsustainable. Under the new normal of China's economy, many industries are experiencing the turning point of growth, and it is urgent to find new growth modes and development models. Global tourism is a supply-side structural reform of the existing economic structure, which can realize the balanced development of public services and social resources, promote the endogenous power of anti-urbanization, narrow the gap between urban and rural areas and improve the level of rural infrastructure.

Song Yu, director of the Beijing Tourism Development Committee, said that at present, expanding domestic demand and promoting consumption are important tasks for stabilizing growth, restructuring and benefiting people's livelihood. Tourism is the first of the five happiness industries and an important part of consumption upgrading. Global tourism emphasizes the enjoyment of the whole people and pays attention to the function of tourism to help the poor and enrich the people, which is conducive to the balanced development of economy and society. This is not only a major innovation in concept, but also a guiding strategy to promote the development of tourism.

"In the first half of 2 1 century, China's social economy will undergo rapid transformation, which will inevitably push tourism to the forefront and forefront of the national development strategy." Wu Bihu, director of the Tourism Research and Planning Center of Peking University Chenghuan University, analyzed that during this period, China's industrialization and urbanization will be basically completed, and the unemployment pressure of a large number of employed people supported by information technology, online payment and artificial intelligence will double, and personalized and emotional consumption demand will greatly exceed material consumption demand. For the government, grasping tourism means grasping economy and stability; For citizens, participating in tourism is to improve the quality of life; For enterprises, investing in tourism is the mainstream of economic development.

Ning Zhizhong, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences, said that global tourism will lead the national economic and social development planning, urban and rural planning and land use planning, and ecological environment protection planning to achieve "multi-regulation integration" and ensure that "a blueprint is drawn to the end"; Global tourism can promote the integrated development of primary, secondary and tertiary industries and promote the quality and efficiency of the national economy.

Song Rui, director of the Tourism Research Center of China Academy of Social Sciences, analyzed that from a global perspective, global tourism is an important contribution of emerging economies represented by China to the world in terms of development concepts and development methods; From the national level, the global tourism strategy is a positive response to the new ideas, new ideas and new strategies of the Party Central Committee in governing the country since the 18th National Congress of the Communist Party of China. From the industrial point of view, global tourism is the demand of China's economy, especially tourism itself, to a certain historical stage.

"Global tourism is presented with its comprehensive values of politics, economy, culture, society and ecology, which embodies the dreams of tourists and becomes the Chinese dream of tourists." Zhang Lijun, President of China Travel Agency Association and President of CYTS Holdings Limited, said that global tourism covers the core elements of economic development such as policy, land, capital and labor, and has become a new pillar of national economic development, a modern service industry that people are satisfied with, a booster for economic transformation, a lubricant for people's lives and an important carrier of the great Chinese dream.

The achievements made in national construction are remarkable.

Since the implementation of the global tourism strategy, the establishment of the demonstration zone has been steadily advanced and achieved remarkable results, laying a solid foundation for continuing to lead economic and social development.

"Global tourism already has a national space idea, which can be incorporated into the' multi-regulation integration' system from the height of comprehensive economic and social development." Ning Zhizhong introduced that up to now, the country has approved 500 units to create a global tourism demonstration zone with a total population of 256 million, accounting for 20% of the national population; Total area 1.8 million square kilometers, accounting for19% of the total land area; More places are also carrying out global tourism innovation.

There are five units in Beijing to create a global tourism demonstration zone. Song Yu introduced that at present, Beijing is actively formulating relevant plans to incorporate global tourism into the city's key work. Last year, it invested 85 million yuan to carry out pilot exploration of global tourism and establish a tourism financing guarantee system in the suburbs of Beijing. At present, Beijing is forming a unique global tourism development pattern. For example, Changping is based on the integration of tourism and characteristic agriculture, Pinggu is mainly based on leisure tourism, and Yanqing actively explores the development model of "regional landscape integration".

Zhang Lijun introduced that CYTS is building an "ecological circle" for enterprise development with "4+3" development strategy, building an operational R&D management system with "holding type and multi-platform", and realizing customer segmentation based on market segmentation with three strategies of "tourism+education", "tourism+sports" and "tourism+recreation".

Li Xiaoping, Senior Vice President of Ctrip. Com said that Ctrip focuses on global tourism destination marketing, assists local governments to integrate information, data, transportation and other resources, establishes a joint laboratory of tourism big data, and launches distinctive, differentiated and personalized tourism products and projects in conjunction with relevant scenic spots to help solve the "last mile" of tourism traffic and actively promote the brand building of global tourism destinations.

Zhang Xiuzhi, CEO of Shanghai Chunqiu International Travel Service (Group), introduced that Chunqiu Group has thoroughly implemented the global tourism development strategy, actively promoted the integration of aviation and tourism, actively deployed aviation bases, and added encrypted routes; Highlight the function of global tourism to help the poor and enrich the people, and set up 84 tourist routes in the central and western regions; Increase tourism branches so that people can enjoy the fruits of development.

Sun Xiaorong, an online media person, commented that the concept of global tourism, as a kind of conceptual innovation and strategic reshaping, has greatly changed the society's re-understanding and positioning of tourism value, subverting the views on resources, development, service and mass tourism consumption of China's social and economic development in the new era; It has completely broken the spatial pattern of key tourist attractions in the past, and gradually formed a new atmosphere from point to line, from line to surface, from surface to whole, from single department to multi-department.

Deepen reform in an all-round way and realize scientific development

Many experts believe that global tourism development is a long-term strategic task, and it is necessary to actively implement comprehensive and deepening reforms to help healthy and sustainable economic and social development.

Dai Xuefeng, director of the Tourism and Leisure Research Office of the Institute of Finance and Economics of China Academy of Social Sciences, believes that the top-level design of global tourism should be strengthened, top-down reform should be realized, the vitality of grassroots reform and innovation should be stimulated, and various industries and functional departments should be re-integrated, so that the market can play a decisive role and become the starting point for comprehensively deepening reform.