Xiaohongshu app launch time

The Xiaohongshu app was launched in August 2014.

In June 2013, Xiaohongshu was established in Shanghai; in December, Xiaohongshu launched an overseas shopping sharing community.

In March 2014, Xiaohongshu completed a multi-million-dollar Series A financing; in August, the Android version of Xiaohongshu was launched; in November, Xiaohongshu completed a multi-million-dollar investment led by GGV Series B financing; in December, Xiaohongshu officially launched the e-commerce platform "Welfare Society", upgrading e-commerce from the community and completing a closed-loop business; Xiaohongshu released the Global Awards, and the award list was widely used by Japanese and Korean duty-free shops and overseas merchants Use it and become the trend vane for outbound shopping.

Development direction

Unlike other e-commerce platforms, Xiaohongshu started from the community. In the beginning, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also shared information about sports, travel, home, travel, hotels, and restaurants, touching on consumer experience. and all aspects of lifestyle.

In early 2016, Xiaohongshu changed the manual operation of content to machine distribution. Through big data and artificial intelligence, content in the community is accurately matched to users who are interested in it, thereby improving user experience.