Why is rural tourism planning difficult to land?

In recent years, with the increasing popularity of rural tourism, not all villages can find a balance between "urbanization" and "maintaining rural characteristics". The abnormal development of some rural tourism has repeatedly disappointed tourists. Why is rural tourism planning difficult to land? Zhi Ming tourism planning summarizes the following reasons:

Reason one: improper positioning and lack of understanding of market demand.

The positioning of many scenic spots such as "the capital of so-and-so" and "the wonders of the world" seems superior, but in fact they are empty. If you don't understand the consumer psychology and tourism needs of tourists, how can you give a suitable location to the scenic spot? Slogans without market elements are irresponsible for a rural tourist attraction and directly affect its development.

Positioning method: the positioning of rural tourist attractions should achieve three "ones"-unique, first and single-minded, integrate rural resources, create core attraction, give tourists a reason to come, and create a once-in-a-lifetime tourist attraction.

Reason 2: Lack of planning and mediocre planning.

Planning is not equal to planning, planning is creativity and strategy, and planning is a reference based on planning. The planning tasks of many planning companies focus on tourist service centers, parking lots, toilets and so on. These are all things that can be known by online Baidu with national standards. Too many chapters to talk about this is a bit inappropriate! Tourism planning is mainly to increase the attraction of scenic spots and increase the number of tourists. No matter how many maps there are and how few good creative projects there are, it is not a good plan.

Planning method: there are three principles in planning: the first principle is uniqueness, and positioning, products and marketing should be unique; The second rule is unique and has its own characteristics, so as to differentiate competition and occupy the market; The third rule is to be the best, to be authoritative in creative projects and positioning, and to be the first of its kind.

Reason 3: It is unrealistic to copy the model.

To be a lake tourism project, many planning companies will list various lake tourism development models at the beginning, accounting for one-third of the planning text. Therefore, they may not understand how to locate the lake at the project site. The lake tourism development model on Baidu is either good in resources or Party A is too rich, but these have nothing to do with the current project. Planning work depends on its own conditions and consumes a lot of time. Studying others can only be plagiarism. Of course, it doesn't mean not to study others. Studying others is to develop yourself better. What is clear is how I should distinguish myself from you. Therefore, many planning texts are theories and maps now, which are gradually drifting away from the needs of scenic spots.