Traditional Culture Encyclopedia - Travel guide - What are the contents of tourism marketing research?

What are the contents of tourism marketing research?

According to the query of this year's graduates network.

1. Tourism market environment survey, mainly including political and legal environment survey, economic environment survey and social environment survey.

2. Tourism market demand survey, mainly including the existing demand for tourism products, per capita consumption level and consumption structure, different needs of different classes of tourists and their changing trends.