Overview of the development of Lianhua Mountain Scenic Area

Jinxiu Yao Autonomous County Tourism Development Company, founded in 1987, is a second-level organization affiliated with the County Tourism Bureau. It is an enterprise unit that is self-financing and responsible for its own profits and losses. Since the establishment of the company, it has made certain contributions to the tourism industry in Jinxiu County. Especially in recent years, in order to build a tourism brand and carry out tourism integrity construction, the company has always insisted on actively learning from advanced management experience, tourism management level and operation inside and outside the region. The performance has made great progress and achieved good results in the region's tourism industry.

1. Actively create high-quality tourism products and pay close attention to the construction of infrastructure and service facilities in tourist attractions.

(1) In recent years, in order to build a high-quality scenic spot, the company has invested more than 10 million yuan in funds through seeking loans from enterprises and increasing the infrastructure construction of the Lianhua Mountain Scenic Spot. At present, the scenic spot Various facilities have been well improved, and in September 2006, it was awarded the title of "Lianhua Mountain National AAA Tourist Attraction" by the Autonomous Region Tourism Bureau. The scenic spot has been developed into the first A-level scenic spot in Laibin City and one of the key boutique scenic spots in Guangxi.

(2) The company is responsible for promoting the development and construction of tourism projects in the county. After hard work in recent years, it has assisted in the creation of Jinxiu Dayaoshan National Forest Park and organized a tourism There are 3 development companies, 3 domestic travel agencies, 2 tourist star hotels, and 7 shopping stores. It has trained 143 local tour guides and commentators for the county, 7 of whom have obtained national tour guide certificates. It has also trained a group of part-time local tour guides and commentators. The quality and level of tourist guide service enjoys a high reputation in the region. In 2009, it received 516,600 tourists.

2. Pay close attention to tourism publicity and promotion, and the economic and social benefits of tourism will be significant.

(1) Extensively carry out tourism publicity and promotion. In recent years, the company has invested more than 1 million yuan in tourism publicity and promotion, printed more than 50,000 copies of various tourism promotional materials; produced more than 5,800 tourism promotional CDs; printed and published 12,000 "World Yao Capital" illustrated books; Every year, we arrange a sales team of 2-3 people to go out for publicity, and also organize outings to participate in various tourism promotion meetings, trade fairs, tourism festivals and other activities; at the same time, we also strengthen long-term cooperation with some travel agencies and news media units inside and outside the region to carry out tourism Publicize promotions.

(2) The development of tourist attractions (attractions) will bring significant benefits. In recent years, several tourist attractions developed and operated by the company have led to 172 rural farmers in the surrounding areas directly participating in tourism development, with an annual per capita tourism operating income of 1,372 yuan; and 283 people indirectly participating in tourism development, with an annual per capita tourism operating service income. Up to 758 yuan.

3. Adhere to the construction of tourism integrity, establish and improve various tourism management systems, and promote the sustainable and healthy development of the county's tourism industry.

In recent years, the company has persisted in carrying out tourism integrity construction and innovation activities, resulting in significant operating benefits, greatly improving social awareness and tourist satisfaction. The company was awarded the "Advanced Unit" for Integrity Management by the Laibin City Industrial and Commercial Bureau for two consecutive years from 2005 to 2006. Three tour guides were awarded the title of "Excellent Tour Guide" by the Guangxi Zhuang Autonomous Region and the Laibin City Tourism Bureau respectively. In 2008, the company was awarded the "Advanced Collective" by the Guangxi Autonomous Region Tourism Bureau, and the company manager Qin Mingfang was awarded the "Advanced Woman" by the Guangxi Zhuang Autonomous Region Tourism Bureau.