What policies does the state have towards tourism real estate?

The People's Bank of China lowered the benchmark interest rate of RMB loans and deposits of financial institutions by 2,065,438 from March 1 day. With the introduction of the central bank's interest rate reduction policy, the vision of the property market recovery is still confusing, but it is worthy of recognition that tourism real estate has a bright future. Tourism real estate's 20 15 industry-related policies are as follows.

The "20 14-20 15 China Tourism Development Analysis and Forecast" released recently pointed out that China's economy entered a "new normal" in 20 14, against the background that China entered three stages of economic growth shift period, structural adjustment pain period and early stimulus policy digestion period. Under this background, China tourism also presents some new features and trends. Specific performance in the following eight aspects.

First, in terms of the new tourism policy, the system dividend was released centrally. 20 14 On August 9th, the State Council officially issued "Several Opinions on Promoting Tourism Reform and Development" (referred to as document 3 1). This is another programmatic document issued by the state to promote the development of tourism, following the Opinions on Accelerating the Development of Tourism in 2009 (referred to as document 4 1), the Outline of National Tourism and Leisure in 20 13 and the Tourism Law of the People's Republic of China.

The second is to explore the innovation of governance system in decentralization. On the one hand, decentralization has become the main direction of tourism administration. On the other hand, with the promotion of various tasks in the pilot areas of comprehensive tourism reform in nine countries, the tourism public governance system is also further exploring and innovating.

Third, in terms of tourism demand, consumption stratification has obviously accelerated. With the popularization and diversification of national tourism, 20 14 tourism consumption has many bright spots. Traditional scenic spots and historical and cultural tourism are still booming. Traditional Chinese medicine tourism, health care tourism, sports and fitness tourism, outdoor adventure tourism, industrial heritage tourism, exhibition incentive tourism, study tourism and research tourism are also booming. go on road trip, RV tour, cruise yacht tour and low-altitude flight tour are even more lively.

Fourth, in terms of international tourism, exit and entry are more differentiated. In 20 14, China's outbound tourism will continue to grow at a high speed, and China's position as the world's largest outbound tourism source market and the largest outbound tourism consumer will be further consolidated. At the same time, China's inbound tourism continued to decline in 20 14, which was not only related to external factors such as lower-than-expected world economic recovery and intensified competition in the international tourism market, but also influenced by macro factors such as RMB appreciation and price increase, and also closely related to internal factors such as the relative aging of tourism products and the urgent need to upgrade marketing methods.

Fifth, in terms of tourism investment, income risks accumulate in both directions. In 20 14, tourism became the main battlefield of capital competition. According to incomplete statistics, by the end of 20 14 and 10, there were 120 large M&A and financing projects in China. The risk of tourism investment bubble and tourism projects being "kidnapped" by real estate is worthy of vigilance. For more relevant information, please refer to the tourism real estate industry market survey and analysis report released by China lecture hall.

Sixth, in terms of industrial competition and cooperation, Lian Heng opened its platform. In terms of industrial alliances, the cooperation between upstream and downstream, online and offline enterprises has been strengthened, and the alliance cooperation between competitors has also been strengthened. In addition to establishing tight or loose alliances and cooperation with other enterprises, more and more tourism enterprises, especially online tourism enterprises with openness as the core feature, have implemented the competitive strategy of platform development.

Seventh, in terms of tourism groups, the business empire is ready to go. The formation and development of non-traditional tourism industries and non-state-owned enterprise groups, such as Wanda and Ctrip, show another path of scale economy advantage and scope economy advantage of tourism, which indicates that the collectivization of tourism enterprises in China has entered a new historical stage.

Eighth, in the international position, the tourism style of big countries is becoming more and more obvious. As the Asia-Pacific core and growth engine in the world tourism field, China is playing an increasingly important role, and it has also changed from learning and adapting rules to participating in making rules. Of course, at the level of enterprises and tourists, there is still much room for improvement in the micro-foundation of China as a big tourist country.