What problems should be considered in the image planning of tourist attractions? How to plan the image of tourist attractions?

What problems should be considered in the image planning of tourist attractions? How to plan the image of tourist attractions? Lv Wei Chuangjing believes that the study of tourism image began in the 1970s, and China began to carry out related research in the 1990s, and the importance of tourism image was generally recognized. In China, the study of tourism destination image has a corresponding tourism practice background, that is, China's tourism development concept is now in the image-oriented stage after experiencing resource orientation, market orientation and product orientation, and attaches great importance to the role of tourism image in tourism development planning.

In tourism practice, the positioning of tourism image is often summarized as a highly concise and infectious tourism slogan, which is actually applied to the promotion of tourism market, thus spreading and shaping the image of tourism destination. The function of tourist slogans can be summarized in two aspects: first, for local governments, tourist slogans can refine the overall image of tourist destinations, improve the pertinence of tourism propaganda, and expand the popularity and influence of tourist destinations; Secondly, for tourism consumers, tourism slogans can stimulate their purchasing desire by arousing their psychological reflection, and ultimately promote the realization of tourism purchasing behavior.

Therefore, for the two completely different objects of appeal, the inside and the outside of a tourist destination, because of their essential differences in understanding and expectations of the tourist destination, different tourist slogans are needed to share the function of the traditional tourist slogan "winning the world". Therefore, it is necessary to divide tourism slogans into positioning slogans and marketing slogans, which are used to undertake the above two functions respectively, so as to spread the conceptual image and marketing image of tourism destinations.