Qianshan International Tourism Year Strategy Released

Qianshan International Tourism Year Strategy Release

On March 22, Liaoning Qianshan International Tourism Year Strategy Release was held at Diaoyutai State Guesthouse in Beijing. The following will bring you relevant content. Welcome to browse!

On March 22, the Liaoning Qianshan International Tourism Year Strategy Conference was held at the Diaoyutai State Guesthouse in Beijing. Leaders of the Party Working Committee and Management Committee of Qianshan Scenic Area, as well as many industry authorities and investors Well-known celebrities and celebrity guests attended the conference. Relying on diversified historical culture and ecological culture, Qianshan Tourism Group scientifically develops and utilizes local resources to promote the comprehensive development of "tourism + culture", "tourism + ecology", "tourism + agriculture", "tourism + sports" and other industries. Create a full-service tourism landscape.

At the meeting, Fan Jingguo, First Secretary of the Party Working Committee and Director of the Management Committee of Qianshan Scenic Spot, introduced Qianshan’s rich and distinctive tourism resources, and proposed a proposal for Qianshan to be promoted to a national 5A-level tourist attraction? Focusing on big tourism, big industries and big markets, establish the concept of all-region tourism, adhere to the principle of protection as the basis, planning as the first, tourism as the core, innovation as the key, and culture as the soul, and deeply develop cultural entertainment, leisure vacations, hot spring health, and tourism small businesses. Towns, cultural and creative industries, etc., fully support the joint venture and cooperative development of tourism groups, refine and improve Qianshan Scenic Area, expand and strengthen the cultural tourism industry, build a cultural tourism industry circle around Qianshan, and create a nationally renowned tourist destination, which is nationally and even nationwide. The development concept and development direction of Qianshan Tourism Brand, which is known around the world, also sincerely invites well-known domestic and foreign enterprises to join hands with Liaoning Qianshan Tourism Group to jointly create a better future for Qianshan Scenic Area.

Li Xue, chairman of Liaoning Qianshan Tourism Group, and Li Songtao, general manager, gave a detailed introduction on the "whole industry chain pattern strategy" and "Qianshan Scenic Area International Tourism Year". Liaoning Qianshan Tourism Group and Zhonghe Supply and Marketing New Town Investment Group, Gehua Zhongao Investment Group, 4K Garden, Ctrip and other platforms have signed strategic cooperation.

Nature and inheritance Qianshan Scenic Area has established five major functional systems

At the beginning of the press conference, the animated film "Legend of Qianshan" brought the guests into the place where thousands of years of history and culture have been deposited. Among the strange mountains in Liaodong. Then, with the release of the "Qianshan International Tourism Year", the guests attending the meeting looked forward to the future of Qianshan. Finally, to the beautiful melody of "Sing Muyu Shi Again" performed by the famous singer Liu Hegang, Qianshan Tourism Group completed the strategic signing ceremony with its partners.

At the press conference, Li Xue, chairman of Qianshan Tourism Group, and Li Songtao, general manager, gave a detailed explanation of the future planning of Qianshan Scenic Area and its development priorities in 2017. Chairman Li Xue said: Qianshan is a treasure house that has been dormant for many years and is urgently waiting for us to discover it. The group will use three methods of brand radiation, project guidance and capital drive, use capital operation as leverage, and tourism products and projects as revenue points to promote the diversification of the scenic tourism product structure and create a top-to-bottom tourism industry chain. layout.

General Manager Li Songtao also further clarified: In 2017, Qianshan Tourism Group will build five functional systems of leisure vacation, interactive entertainment, religious culture, spiritual cultivation and blessing, and ideal mountain residence around six major upgrade development strategies.

Promoted to 5A scenic spot Qianshan Tourism Group launches six major upgrade plans

Qianshan is known as the "No. 1 Mountain in Liaodong" and has rich natural resources and profound cultural heritage. , has the title of "The Origin of Buddhism and Taoism, Royal Immortal Mountain".

On February 25 this year, the National Tourism Administration announced the latest batch of national 5A-level tourist attractions, among which Qianshan Scenic Area was successfully promoted. With the help of this shareholder style, Qianshan Tourism Group has comprehensively upgraded its brand image. It not only put forward the slogan "Wandering thousands of mountains and rivers, but praying for blessings in Qianshan", it also released the brand logo and a group of characters named "Muyu Stone, Little Maitreya, Little Taoist," Tourism mascots with Qianshan characteristics such as Fairy Jicui and Little Squirrel fully demonstrate Qianshan’s original natural scenery and strong magical blessing culture to people.

In 2017, Qianshan Tourism Group proposed six major improvement and transformation plans including brand upgrade through systematic planning and high-end planning (including landscape renovation and upgrade, commercial supporting upgrade, publicity and promotion upgrade, Upgrading of cultural hot spots and upgrading of related industries). Chairman Li Xue believes that the group should adhere to the six concepts of theme, entertainment, ecology, situationalization, localization and dynamic, based on the existing infrastructure and supporting conditions of the scenic spot, make every effort to enhance the brand image and influence, and improve With regard to the quality and quality of supporting services, efforts will be made to create a big IP industry for Qianshan tourism, actively promote the simultaneous development of upstream and downstream related industries, and make Qianshan and even Anshan the entire tourism industry bigger and stronger.

Qianshan International Tourism Year kicks off to create a full-service tourism pattern

Qianshan Tourism Group relies on diversified historical culture and ecological culture to scientifically develop and utilize local resources to promote tourism + Comprehensive development of industries such as culture, tourism + ecology, tourism + agriculture, tourism + sports, etc., to create a full-format tourism pattern, determined to further promote the regional economy while promoting the Qianshan Scenic Spot towards full-region tourism. The leap-forward development of society.

To this end, Qianshan Tourism Group has carried out comprehensive planning.

General Manager Li Songtao said: Qianshan Scenic Area will upgrade cultural hotspots as its highlights and use activities to ignite popularity. In the half year between May 1 and National Day this year, we will present a wonderful cultural feast to friends who love travel and food? The first Qianshan International Tourism Year and the South Asian Style Carnival? Not only that, we will also hold? The World Fragrance Culture Expo will create a fragrance culture industry cluster; the China Cup International Orienteering Tour will be held to build the southern scenic spot of Qianshan into an orienteering park with Northeast Asian characteristics. In order to enhance the image with culture and promote Qianshan with classics, Qianshan Scenic Area has carefully produced the song "Singing the Muyu Stone Again" and remade the classic movie "New Temple Bells" and the TV series "The Legend of the New Muyu Stone". Guide and promote the integrated development of multiple industries, open up the upstream and downstream industrial chains, create a Qianshan pan-tourism industry cluster, and create a new situation in Anshan's tourism industry.

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