About hand-drawn illustrations

The concept of commercial illustration

Commercial illustration is a commercial sales behavior in which the author gives up the ownership of the work and only retains the right of signature in order to draw illustrations for enterprises or products and get related remuneration.

This behavior is fundamentally different from our previous views on painting. Before art paintings are collected by individuals or institutions, they can be published or displayed in various media without restriction, and the author receives a small percentage of fees. However, commercial illustrations can only serve one commodity or one customer. Once paid, the author will give up the ownership of the work and get a larger proportion of the remuneration accordingly, which is the same as the result that artistic paintings are finally collected or auctioned.

However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine the following time before the next product replaces it.

This number will increase. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled!

Commercial illustrations have four components:

(a) commercial illustrations of advertisements

(B) cartoon mascot design

(3) Illustrations of publications

(D) Electronic game art environment

1. Advertising commercial illustrations

Service goods-must have a strong sense of consumption.

Serving advertisers-must have flexible values

Serving the society-we must have a sense of collective responsibility.

2. Cartoon mascot design

Product mascot-understand the product and find the combination of animation and product.

Enterprise mascot-customized according to enterprise CI standard.

Social Mascot-Analyze the characteristics of social activities, cater to them in time, and be easy to popularize.

3. Illustrations of publications

Literature and art-have a good artistic accomplishment and literary foundation.

Children's Books-Have a healthy and happy childlike interest and observation experience.

Natural science popularization-solid artistic foundation and extraordinary imagination

Social humanities-colorful life experiences and dictation skills

4. Electronic game art environment

Image design-emotional expression of personality exchange and separation of form and spirit

Scene Design —— Restoring the combination of micro and macro from a unique perspective

Story script-literary music is embodied by artistic means.

Commercial illustration has certain rules, and it must have the following three elements:

(A) directly convey consumer demand

(B) in line with the public aesthetic taste

(C) exaggerating and strengthening the characteristics of goods

Want to have these three points, it depends on the comprehensive quality of illustrators.

Express commodity information directly, because consumers will not take the time to understand the meaning of your painting. Because human consumption habits are quite persistent, in a dazzling shopping environment, if a consumer doesn't see or be attracted by your illustration within one second, I'm afraid he won't buy this product for a year or several years.

Suppose consumers see your illustration, but they are rebellious about the color composition or image of the picture, which will also lead to the previous results. So; Conforming to the public aesthetic taste is the second hurdle for commercial illustrators. People who can spend with artistic vision are too rare! Your work is too artistic for others to understand, too vulgar for others to look down upon. Only if you can do this can you be considered a qualified commercial illustrator.

With the attention of consumers, your work has entered the third level, compared with products all over the world. If the illustration does not strengthen and exaggerate the characteristics of the goods and is submerged by other goods, then the previous results will also be produced! In the supermarket, we often see the scene of picking it up and putting it down. A commercial illustration can only pass the test after checking out!

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