Overview of tourism management

This book is a textbook of 2 1 century, and it is the second edition rewritten on the basis of the first edition.

In terms of structural arrangement, each chapter has designed columns such as learning purpose, teaching knowledge points, core tips, thinking and reviewing questions, improving and expanding reading materials. So that students can learn and master the contents of this book better.

In order to facilitate teachers' teaching, this book is specially equipped with free teacher courseware. Please refer to the last page of this book: instruction support. This series of textbooks highlights three characteristics: systematicness, innovation and practicality in overall planning and compilation. Systematization means that the series of teaching materials comprehensively and systematically reflect the latest development of modern tourism and perspective the special social and economic phenomenon of tourism from multiple angles; Innovation means that the series of teaching materials not only pay attention to the precipitation of historical content but also pay attention to the latest achievements of contemporary tourism research. Combine popularization and improvement, theory and practice organically, and highlight the times of teaching materials; Practicality means that the series of teaching materials are readable and self-instructive, with both theoretical analysis and case analysis. Pay attention to the training of methods and skills. Therefore, it is more suitable for tourism colleges, tourism research institutions, higher vocational education and self-taught students as teaching materials, as well as for tourism industry management and tourism vocational training.