Traditional Culture Encyclopedia - Travel guide - What is the significance of tourist souvenirs?
What is the significance of tourist souvenirs?
Tourist souvenirs, as the name implies, are exquisite, portable, regional and ethnic handicraft gifts that tourists buy during their travels, and they are memorable. It is a tourist shopping product that tourists buy in the process of tourism activities, which is the most memorable, with the most prominent local color and national style, such as cloisonne in Beijing, ceramics in Jingdezhen, tri-colored Tang in Luoyang, silk in Suzhou and Hangzhou, etc. Most of these tourist souvenirs are gifts bought by tourists during or after the tour as souvenirs, appreciation, use and gifts to relatives and friends, so as to enjoy the pleasant and beautiful memories of the tour with them, and at the same time improve their psychological status. Some people compare tourist souvenirs to a city's business card. This business card is elegant and gorgeous, and has high collection and appreciation value. There is no clear definition of tourist souvenirs in academic circles. But in terms of ownership, tourist souvenirs belong to tourist commodities, and tourist commodities have a clear definition. That is, the sum of tangible and intangible services (intangible goods) with use value and value provided by suppliers to meet the needs of tourists for the purpose of selling and exchanging. Such as tourism landscape, tourism service, tourism route, tourism former residence, tourism facilities, tourism transportation, etc. are all called tourism products, which is wrong and unscientific. It should be called a tourist commodity. However, scholars believe that "tourism commodity is a fuzzy, uncertain and dynamic collection, and its concept has only statistical significance". ? Therefore, the editor thinks that the concept of tourist souvenirs can be defined from the results, that is, what can attract tourists to buy in a tourist area and can recall the goods in the tourist area through the purchased goods. Tourism, as a short-term special lifestyle in modern human life, especially in today's economic era with advanced technology, transportation and communication, every corner of the world can leave tourists' footprints. ?
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