What does immersive night tour mean?

Immersive night tour is a very important trend in the future development of tourism. Now that the global tourism industry is affected by the epidemic, everyone is confused. How long this situation will last is unknown. The development of immersive night tours will have a profound impact on the future of tourism.

With the development of tourism, the adsorption effect based on smart tourism, online marketing and theme strategies has become increasingly obvious. If traditional scenic spots want to adapt to the new trends in cultural and tourism consumption and enhance tourists' sense of gain and happiness with high-quality cultural and tourism supplies, they have to embark on the road of transformation.

Three optional directions for the transformation of scenic spots

1. Development of new tourism projects: In the development of new tourism projects, it is necessary to evaluate whether the project has resources and whether it meets the needs of the tourism market , whether it is competitive in a certain area and whether it is technically achievable.

2. Transformation of old tourism projects: Tourism projects put into the market have a life cycle and need to be updated and transformed over time. Renovation methods include building facade renovation, product management model transformation, and replacement of old and new projects.

3. Nighttime project construction: In the era of leisure and vacation, it is necessary to expand nighttime projects in scenic spots to stimulate secondary consumption in scenic spots, including accommodation, catering, nighttime leisure and entertainment projects, etc.

Four major elements of transformation and upgrading

1. Content is king, creativity wins, technology integration and experience come first. The creativity of the project must be innovative, give full play to fantastic ideas, and implant some products with unique content, unique creativity, and strong experience to meet tourists' needs for novelty, difference, and special knowledge, and enhance the core competitiveness and attraction of the scenic spot. power and generate revenue through product experience.

Second, increase the secondary consumption rate. Secondary consumption will become the core competitiveness and basis of survival for the development of scenic spots. Pay attention to planting high-quality secondary or even multiple consumption projects in scenic spots to provide tourists with a unique play experience.

Third, focus on the integration of supporting tourism resources in scenic spots. Understand the shortcomings of the scenic spot, build it into a characteristic scenic spot that integrates food, housing, transportation, shopping, entertainment, etc., introduce high-quality resources, and retain tourists to the maximum extent. Unique competitiveness is formed through the integration of supporting resources in scenic spots, and the company participates in market competition with comprehensive competitiveness.

Fourth, creativity creates topics and breaks the traditional marketing model of scenic spots. Cross-border marketing based on the integration of large resources, using effective new marketing methods and existing customers such as new media, short videos, and Internet celebrity traffic revenue to establish a stable traffic pool. Create your own Internet celebrity era through "picture sense".

: What does immersive night tour mean?

1. Different from the traditional night tour model, immersive night tour strives to be immersive and allow tourists to "immerse" themselves in the scenic spot. Create diverse entertainment experiences.

2. The application and expression of "immersion" allows users to get interaction and feedback in various entertainment or consumption experiences, allowing users to enhance their participation and concentration, have a full sense of mastery, and meet their psychological needs. .

3. "Immersive night tour is a project that can truly create an unforgettable night activity experience. It is an art product integrating activities, content and IP.

4. Mainly The means include: interactive tactile devices, naked-eye 3D projection show, somatosensory light-emitting device, holographic water screen.............

New and old, in one There are hundreds of enemies.

Under the traditional model, if a scenic spot wants to maintain a steady stream of attractions for tourists, it is inevitable to invest a lot of money in amusement equipment. The pavilion costs 700,000 yuan, the bricks for paving the road cost more than 100,000 yuan, and the labor cost is at least 300,000 yuan. Tens of millions of people have invested in the scenic spot, and there is no echo. Year after year, the tourist attractions are depleted. The income is invested in infrastructure construction, and the profits

Fantasy Forest is a new attempt and exploration by the Qingyu team in the content of outdoor cultural tourism and the form of natural landscape. The story content is presented in the form of a story drama, and the participants participate in it. It is not just the perspective of the audience but the actors, re-evoking the emotional resonance of people and places.

Through projection, lighting, music and interactive installations, under the careful arrangement of the Light Language Digital planning team, The forest that was originally deserted at night has been transformed into a paradise full of fantasy.

When the light on each tree approaches the viewer, the color of the light will change, emitting a special kind of light. Tone.

Creative method 2, garden. Dream

The landscape space of the magic garden often contains large areas of mountains, rivers, rocks and walls, which serve as a carrier to carry another complete world. Surreal space scene.

Life Waterfall

The process of flowers from birth, growth, fruiting, blooming to withering and then withering through water is shown on the waterfall with strong water flow. The combination of movement and light shows the changes in life and the colorful light.

Blooming boulders

The stones that are inconspicuous during the day become colorful at night, and the flowers also become colorful. Always repeating the process of blooming and then spreading out.

Amusement Park Fireflies

The inspiration generated from the fireflies' breath is light. Accompanied by music, he quietly. Enjoy the unique fun that only night can bring.

Creative Mode Three: Holographic Light Festival

Holographic Light Festival creatively presents virtual images through light, shadow and mechanical devices, vividly presented in front of tourists, usually equipped with holographic water curtains, lasers Fans, dynamic interaction, ground projection, etc.

Architectural projection

Whenever night falls, there are always people who are good at using "light magic" to bring quiet buildings back to public view at night. This magical landscape world that people can see has created a new visual era for people.

Psychedelic Laser

Colorful lights light up the quiet place, providing tourists with a colorful, dreamy, romantic and beautiful visual light and shadow feast.

Channel

It’s like walking into a dream kingdom, and we are the people in this fairy tale world, and our spirits suddenly become cheerful. At this time, I suddenly remembered Li Bai's poem "The dangerous building is high and white, and you can pick the stars with your hands." From ancient times to the present, here, the beauty of dreams is so close and within reach, which is surprising.

Water screen projection

High-end naked-eye 3D visual effect, 360-degree imaging without blind spots. Immersive viewing experience, good interactivity, and perfect holographic effect.

Large-scale ground interaction

You can walk among the flowers and watch the colorful flowers bloom brilliantly at night, or you can chase the waves and leave a series of footprints on the beach. .

In 2020, the two-level differentiation of tourist attractions will become more and more serious. The rapid profitability and popularity of new business formats will be in sharp contrast with the suffering of small and medium-sized tourist attractions. Exploring the blue ocean of "night tours" will be a quick way to stand out in the leisure tourism trend and an opportunity of the times.

The market is cruel and the competition is fierce. Although nighttime projects have unique development advantages and broad market prospects, they should be determined by actual market demand and be market-oriented. A product without a market is definitely not a good product. When choosing a night tour, you must conduct a reasonable analysis and find the mode that best suits your development.