202 1 where is the way out for tourism?

The dust of an era falls on the tourism industry and is also a mountain.

Under the "epidemic" mountain, from OTA to offline travel agencies, from cruise ships to airlines, from hotels to homestays ... all enterprises related to the tourism industry are overwhelmed, whether large enterprises or small and medium-sized enterprises, bankruptcy, closure and layoffs have become the norm.

No travel agency can be spared.

In February, 2020, the "China Outbound Tourism O2O First Share" Baicheng Travel Network, which was invested by Ali and listed on the New Third Board, announced its closure and began to prepare for liquidation. Baicheng Travel is one of the largest online visa service agencies in China, mainly engaged in online visa processing, tourism and holiday services, destination services and corporate international business travel. Due to the epidemic, domestic and foreign tour groups suspended their business, which was a "fatal blow" to this large enterprise.

Whether it is a large travel agency or a small and medium-sized travel agency, no one is spared, whether online or offline. According to China Online Travel Market Data Report 2020 (I), the number of OTA closures in the first half of the year was as high as 16. According to relevant statistics, in the same period last year, at least 70% of the tourism enterprises and employees in China earned less than 20%, and by 2020 it will be 16.

Tourism enterprises in scenic spots closed down at a loss.

In the first quarter of 2020, tourism basically stopped. In the second and third quarters, under the normalization of epidemic prevention and control, the tourism market has recovered, but compared with the previous period, there is still a big gap, and losses have become the norm in the industry.

According to China Newsweek's incomplete statistics, in the first three quarters of 2020, except for Xi 'an Tourism, the net profit of Zhongxin Tourism, Guilin Tourism and other 13 listed travel companies all showed a downward trend year-on-year. As can be seen from the table, although the net profit of Xi 'an Tourism in the first three quarters increased by 2040.56% year-on-year, and the net profit reached 886,543.80+065400 yuan, in fact, the net profit did not come from the main business of tourism, but from the sale of assets.

In addition, some national scenic spots 5A and 4A have been declared bankrupt and closed for auction, such as Yesanpo in Hebei, Yangzi Valley in Luoyang, Henan, and Longmen Array in Chongqing.

The hotel industry's income is bleak

Compared with scenic spots and travel agencies, the hotel industry has a strong ability to return blood under the impact of the epidemic, but from the financial data of various hotels, most of them are still at a loss.

According to business statistics, the total revenue of eight listed wine enterprises in the first half of 2020 was 9.464 billion yuan, a decrease of 965.438+73 million yuan compared with186.37 million yuan in the same period of last year, and the total net profit was-960 million yuan, compared with15100 in the same period of last year. The year-on-year decline was 183.4 1%. Except Jinjiang Hotel and Jinling Hotel, other hotels are in a state of loss. The net profit of Jinjiang Hotel is mainly the investment income obtained from the transfer of subsidiary Tianjin Jin Hu Investment and Changchun Jinlv Investment during the period.

Nightmares hit the cruise industry

Before the outbreak of the epidemic, according to the report "Development Prospects of Cruise Industry in 2020" released by the International Cruise Association (CLIA), it is estimated that there will be 32 million cruise passengers in 2020.

In February 2020, the cruise ship "Diamond Princess" attracted worldwide attention due to the outbreak of the epidemic. In view of the risk that the epidemic may spread, in March, the US Centers for Disease Control and Prevention (CDC) issued a "ban on navigation", and the global cruise industry began to "stop" on a large scale.

On March 1 1, Viking Cruises, Princess Cruises, Carnival Cruises, Royal Caribbean Cruises, Novozymes Cruises, Mediterranean Cruises, Costa Cruises, Disney Cruises, Dutch-American Cruises, Exquisite Cruises and CMV Cruises successively joined the tide of suspension of classes.

After the lockout, reorganization, bankruptcy and closure followed. In March, Japan's Kobe luminous cruise company filed for bankruptcy protection with the court; In June, Pullman Cruises, Spain's largest cruise operator, announced its application for bankruptcy and reorganization. In early July, Birka Cruises, a Swedish-based short-haul cruise operator, declared bankruptcy, and cruise operator Cruise &; Maritime navigation has also been officially closed.

I thought this Spring Festival could promote the new growth of tourism, but the sudden epidemic in the local area poured cold water on the tourism industry. Where is the future of tourism?

202 1 domestic tourism is still the focus of tourism enterprises, and the tourism market will be more and more subdivided. Although unable to fight against the capricious epidemic, cultivating "internal strength" is a lasting lesson for every tourism-related enterprise. Whether in content or form, tourism enterprises need to keep up with the development trend, deeply understand the changes of consumers after the epidemic, proceed from the needs of consumers, and deepen the field of tourism segmentation, so as to be small and beautiful, with content and quality.