This paper briefly introduces the characteristics of tourism resources and tourism environment in wuyue, eastern China.

The Huaihe River basin is between the Yangtze River and the Yellow River, starting from Tongbai Mountain and Funiu Mountain in the west and facing the Yellow Sea in the east. The whole basin spans Hubei, Henan, Anhui, Jiangsu and Shandong provinces, and is located in the north-south climate transition zone of China. It has a unique natural landscape and rich historical sites, and is the third largest regional landscape belt in China after the Yangtze River Basin and the Yellow River Basin. Tourism has a solid foundation and great potential.

Present situation: rich in resources and lagging behind in development.

The vast region and long history have created rich tourism resources in the Huaihe River Basin, which has become a potential advantage for accelerating regional economic and social development.

1, resources are widely distributed, each with its own regional characteristics. Huaihe River basin is vast in territory, rich in tourism resources, strong in cultural atmosphere and unique in geographical distribution. First, there are many historical sites. Huaihe culture has a long history, leaving countless precious cultural relics and historical figures. Nearly ten famous historical and cultural cities, such as Zhengzhou, Dengfeng, Qufu, Bozhou, Yangzhou and Huai 'an, show their unique regional cultural charm. The "Xiacaowan Newcomer" located in Sihong County is about 40,000-50,000 years ago, and it is the earliest ancient human site discovered in Jiangsu Province. Second, the landscape is beautiful. There are many beautiful mountains in the Huaihe River Basin, such as Songshan Mountain, Jigong Mountain, Bagong Mountain and Huangzang Mountain, with lush trees and pleasant scenery. There are many canals, many reservoirs and ponds, and lakes and depressions are scattered all over the place, with a water area of more than 20 million mu. After the Beijing-Hangzhou Grand Canal entered the Huaihe River Basin, it connected the lakes of Rome, Hongze and gaoyou lake in series, making the Huaihe River Basin more spiritual. Third, the folk customs are different. Through the continuous innovation and development of folk artists from generation to generation, the Huaihe River Basin has formed a unique regional folk culture, and local operas such as Sizhou Opera, Huai Opera, Lu Opera, Henan Opera, Lu Opera and Fengyang Opera are widely circulated and dazzling.

2. There are many constraints, and the overall development lags behind. The development of tourism is greatly influenced by the economy. First of all, the development of tourism needs a lot of investment, including infrastructure, transportation network and catering services. Because most areas of Huaihe River basin belong to underdeveloped areas, their investment capacity is weak, which limits the development of local tourism. Secondly, economic development will increase disposable income, so it may provide a broad market for the development of tourism. The low income level of the people in Huaihe River basin, coupled with the weak competitiveness of tourism and the small number of tourists, has delayed the development of tourism. Thirdly, the scenic spots in Huaihe River basin, especially in northern Anhui and northern Jiangsu, are scattered and have not yet formed agglomeration effect. The above factors restrict the rapid development of tourism in Huaihe River Basin. Except for Qufu, Kaifeng, Zhengzhou, Yangzhou and other famous historical and cultural cities, the development of tourism in most areas still lags behind.

3. Great development potential and good development momentum. With the rapid development of economy and society and the gradual improvement of people's living standards, the development of tourism resources and tourism industry has been paid more and more attention, which has become an important development strategy for most counties and cities in the Huaihe River Basin, injecting new vitality and opening up new space for economic and social development in various places. For example, Xuyi County, relying on rich tourism resources, vigorously implemented the strategy of "rejuvenating the county through tourism", which promoted the rapid development of tourism, especially through the successful holding of the lobster festival, which started local characteristic brands, improved Xuyi's popularity and created the highlights of national festival tourism. In recent years, Sihong County has also incorporated tourism into the overall plan of national economic development, and put forward the development idea of "one body, two wings and three colors tour" with green eco-tourism as the main body and red classic tourism and antique cultural tourism as the two wings, and is committed to building a tourism brand of "New Sihong in Huaihe River and Paradise on Earth", and the tourism economy has shown a rapid development momentum. In 2007, the county received 500,000 tourists, with a total tourism income of 200 million yuan, which achieved good economic, social and ecological benefits.

Prospect: the market is vast and promising.

Only by scientific development and rational utilization can we expand the vast space for tourism development, turn the potential advantages of rich tourism resources into practical advantages, and promote rapid economic and social development.

1. Tourism should become a sunrise industry to accelerate the development of Huaihe River Basin. Tourism has become the most powerful industry in the world today. With the deepening of reform and opening up, tourism, as a rapidly rising pillar industry, plays an increasingly important role in the national economy. In 2007, the national tourism revenue reached 1.09 trillion yuan, an increase of 24.7%; The total tourism revenue in Jiangsu Province reached185.547 billion yuan, up by 25.7%, and the contribution of tourism revenue to the economy gradually increased. The abundant tourism resources in Huaihe River Basin provide the possibility for vigorously developing tourism and promoting economic and social development. We should actively learn from the successful experience of developed tourism areas, regard tourism as a sunrise industry to promote regional development, accelerate the development of tourism, and transform the rich advantages of tourism resources into industrial and economic advantages as soon as possible to promote the rapid development of regional economy and society.

2. Tourism development should be an effective way to change the development mode of Huaihe River Basin. Huaihe River is the first big river with comprehensive and systematic management in New China. The remarkable achievements of Huaihe River regulation have laid a solid foundation for regional economic and social development, improvement of people's lives and social prosperity and stability. However, with the rapid development of industrial economy in the basin, the pressure of Huaihe River control, especially pollution control, is increasing. The 17th National Congress of the Communist Party of China proposed to build an ecological civilization for the first time, which requires us to change the development mode, pay more attention to environmental protection and actively build a resource-saving and environment-friendly society. Tourism is a typical smokeless and pollution-free industry. Accelerating the development of tourism can effectively promote the transformation of development mode, promote the optimization and upgrading of industrial structure, and create a new platform for economic growth in the Huaihe River Basin.

3. Tourism development should be an important way to strengthen development cooperation in Huaihe River Basin. The counties and cities in the Huaihe River Basin are separated only by water and geographically close. Under the new development conditions, only by strengthening regional cooperation and promoting common development can we continuously enhance the competitiveness of regional development and gain more development opportunities in the fierce competition. Rich tourism resources provide an effective carrier for strengthening development cooperation in various parts of the Huaihe River Basin. It is necessary to take tourism development cooperation as a breakthrough, strengthen river basin cooperation, strive to build a tourism economic belt along the Huaihe River, promote economic and cultural cooperation and exchanges in the river basin, promote economic and social development in the Huaihe River basin, and give Huaihe River culture a new era connotation.

Methods: The characteristics of dislocation development were highlighted.

Only with distinctive features can we be competitive and create an influential and attractive tourism brand. To promote the development of tourism in Huaihe River basin, we must give full play to our comparative advantages, develop in dislocation, compete differently, and display regional tourism characteristics.

1, show charm with culture. Huaihe river basin has a long history and outstanding people. Like the Yellow River civilization, it is also the cradle of China's ancient civilization. To promote the development of tourism in Huaihe River basin, we should firmly establish the strategy of "cultural tourism" and fully display the unique charm of Huaihe River culture. The core of "cultural tourism" strategy is to enhance the connotation of tourism, improve the cultural content of tourism, and enhance the attraction to Chinese and foreign tourists. Therefore, to fully understand the value of history and culture, we should not only protect historical relics and promote the sustainable utilization of resources, but also fully explore, develop and utilize rich and valuable cultural resources, enrich tourism connotation, enhance tourism taste, create regional tourism image and brand, and exert ourselves to show the cultural charm of regional tourism resources.

2. Highlight the characteristics with ecology. The Huaihe River Basin is rich in natural tourism resources. More than 650 rivers, nearly 6,000 reservoirs, numerous lakes and vast wetlands, together with beautiful forests, have formed a large number of scenic spots with good ecology. To promote the development of tourism in Huaihe River basin, we should fully display the regional ecological characteristics and strive to create a boutique tourist area with beautiful mountains and rivers. In recent years, Sihong County has focused on Hongze Lake Wetland National Nature Reserve, adhered to the principle of "paying attention to protection, prudent development and sustainability", and strived to build "the first county of eco-tourism in Jiangsu". This year, Sihong plans to invest 250 million yuan to return fishing to the lake, restore ecology, build 10,000 mu of ecological waterscape garden, and launch a number of key eco-tourism products to make Huaihe River tourism bigger and stronger with brother counties and cities.

3. Experience rich products. With the rapid development of urban and rural economy, people's demand for sightseeing and leisure is increasing, and experiential farmhouse tourism with the main content of "enjoying rural scenery, tasting folk customs, eating rural local dishes and living in farmhouse music" is rapidly emerging. The Huaihe River basin has developed agriculture, simple folk customs and different folk customs, which provides conditions for the development of experiential farmhouse tourism. Especially with the adjustment of national holidays and the increase of small holidays, many tourists are more and more keen on short-term travel; At the same time, compared with other tourist attractions, farmhouse leisure tourism has lower development cost and larger development space, which is an effective way to prosper the tourism market and increase tourism income, and will also play a great role in promoting rural economic development and increasing farmers' income.

Mechanism: cooperation, development, mutual benefit and win-win situation.

Implementing regional tourism cooperation is a strategic means to accelerate the development of tourism in Huaihe River Basin, which can form a tourism product system with larger scale, better structure and better brand in the basin.

1, regional tourism cooperation has formed a wave. At present, the development of regional tourism has entered the era of cooperation. Through regional cooperation, we can promote the development of tourism and obtain the greatest economic, social and ecological benefits. In July, 2003, the "15- 1" tourism summit forum in the Yangtze River Delta was held in Hangzhou, which eliminated the barriers to tourism access and built the first barrier-free tourist area in China, eventually becoming a world tourist destination. In June 2004, the "9 ~ 2" Pan-Pearl River Delta regional cooperation was officially launched. In February 2008, the first "9+ 10" regional tourism cooperation conference was held in Beijing, which formed the cooperation framework of the tourism circle around Bohai Sea. The Huaihe River basin is rich in tourism resources, but the accessibility of tourism is poor, and the interval between administrative regions hinders the communication between regions. The implementation of regional tourism cooperation and the formation of an overall promotion mechanism will help to give full play to the comprehensive resource advantages of the Huaihe River Basin and expand the influence of tourism in the Huaihe River Basin.

2. Form large-scale cooperation and build a tourism brand. To speed up the cooperation of tourism development in Huaihe River, we should pay attention to the development of tourism resources in various characteristic areas of the basin, and promote the integration of tourism resources, the building of tourism brands and the expansion of tourism market by forming a block cooperation mechanism. For example, Xuyi, Hongze, Siyang and Sihong around Hongze Lake should make a unified, coordinated and comprehensive plan for the development of tourism industry, deeply develop tourism resources around the six elements of "food, housing, transportation, travel, shopping and entertainment", unify packaging and publicity, plan and promote in a unified way, avoid their own efforts and homogeneous competition, and strive to build a tourism belt around Hongze Lake to form a tourism industry.

3. Strengthen ribbon cooperation and build a bigger platform. To achieve a deeper and higher level of development, the tourism industry in Huaihe River Basin needs to form more extensive cooperation and exchanges in the whole basin, form a number of banded cooperation platforms along the Huaihe River and its main tributaries, set up the Huaihe River Basin Tourism Development Association, implement the "grand tourism" strategy in Huaihe River Basin, promote the formation of a normalized cooperation and exchange mechanism in various places, promote the overall planning of river basin tourism development, and launch the brand of "China Huaihe River Tour".