Advantages of developing tourism in Hangzhou

With a long history of 2,200 years, Hangzhou is one of the seven ancient capitals of China, and also a key scenic tourist city and a famous historical and cultural city designated by the State Council. As the saying goes, "There is heaven above and Suzhou and Hangzhou below", Hangzhou has been a city with high tourism frequency since ancient times. As a tourist city featuring leisure and holiday tourism, Hangzhou has its unique advantages in realizing daily and people-friendly tourism activities. As far as the internationalization of Hangzhou tourism is concerned, Hangzhou tourism has experienced a tortuous development process from scratch, from government reception to industry management. At present, tourism has become a pillar industry and a new growth point of our national economy, and the degree of internationalization has been continuously improved, becoming one of the main industries to earn foreign exchange.

In 2007, Hangzhou received 2.086 million inbound tourists, an increase of 14.6% over the previous year. Domestic tourists received 4 1 1 18900 person-times, up1/.7% year-on-year. The city's total tourism revenue reached 63.006 billion yuan, a year-on-year increase of 15.8%. By the end of 2007, there were 406 travel agencies and 250 star hotels in the city. There are 25 A-level scenic spots in Hangzhou, including 5 A scenic spots 1 and 4A scenic spots 19.

In 2008, in the face of a series of disasters and crises such as extreme weather (snowstorm), the continuous appreciation of RMB exchange rate, the decline of global economic prosperity, food safety incidents, Wenchuan earthquake, and the difficulty of entry visas caused by Olympic security, Hangzhou launched the "rescue measures" in time, and all economic indicators of tourism still achieved steady growth. In 2008, Hangzhou received 2213,000 overnight visitors, a year-on-year increase of 61%; Foreign exchange income from tourism was $65.438+$29.6 million, an increase of 654.38+05.8%; The total tourism revenue was 70.722 billion yuan, an increase of 12.2%, which was 8.2 percentage points higher than that of the whole country (4% of the whole country).

Since the second half of 2008, affected by the global financial crisis, the economic situation, including tourism, is facing a severe test. The Hangzhou municipal government has taken a series of measures to stimulate the economy, and the tourism department has also tried to stimulate tourism consumption in various ways. Hangzhou achieved good results in the Spring Festival Golden Week in 2009. During the Golden Week of the Spring Festival in 2009, the scenic spots in Hangzhou received 4,224,600 tourists, a year-on-year increase of 32.9%. The total tourism revenue was 65.438+42.3 million yuan, up 654.38+08.08% year-on-year.

According to the "Hangzhou Tourism Development Master Plan (2006-2020)", in the next decade, Hangzhou will form a brand-new tourism pattern, and the future tourism spatial pattern of "one heart, one axis, seven districts and five wings" will also be determined. Sightseeing, leisure vacation and business exhibition will become the three leading products in the future. In the future, Hangzhou tourism will change from a single tourism product to a trinity of tourism, leisure and exhibition, and from the era of scenic spots to the era of destinations. In 2020, Hangzhou will become an urban tourism brand of "Oriental leisure capital, quality of life capital and paradise on earth" with consolidated influence in international and domestic markets.