How is the image of tourism companies reflected?

1. Line quality:

Line quality means that in order to enable tourists to obtain the maximum viewing effect in the shortest time, the tourism management department uses transportation lines to connect several tourist spots or A reasonable trend formed by tourist cities (towns) with certain characteristics.

2. Tourism service quality:

The process nature of tourism products determines that tourism service quality is generated in the behavioral contacts and emotional exchanges between tourism companies and tourists.

3. Quality of team tour guides:

Tour guides are the front-line reception staff. The overall quality and service quality seriously affect the social reputation of tourism companies and are also directly related to to the image of a country or region. Personality charm is a magic weapon for infecting tourists. To lead a good team, a tour guide must have a certain prestige as a foundation. Prestige is formed by the personal moral quality and charisma of the tour guide, and charisma is the magic weapon to infect tourists.

Expansion materials:

The image of tourist attractions is an important information source and point of interest that encourages tourists to have a good impression of the scenic spots. Through the superposition of cultural image, landscape image and architectural image, a comprehensive image of the tourist attraction is formed, and a "halo effect" is formed on tourists' perception of the image of the scenic spot, which helps tourists perceive the characteristics of the scenic spot, feel the environmental atmosphere, identify with the culture of the scenic spot, stimulate interest in sightseeing, etc. play an active role.

1. Cultural image. As the image window of the scenic spot, the tourist attraction not only fully embodies the style and characteristics of the scenic spot in terms of culture, but also carries the historical heritage of the area, and interprets the cultural connotation in the form of intuitive and eye-catching explanations and displays that tourists love to see. , thus playing a positive role in promoting the inheritance and promotion of culture.

2. Landscape image. The tourist attraction itself is an attraction with landscape value. It uses environmental art, theme signs, characteristic landscape creation and other methods to make it complement the surrounding landscape in terms of shape, color, appearance, etc., and become a way to set off and beautify the environment, strengthen tourists' perception, and display A beautiful scenery in the image of the scenic spot.

3. Architectural image. In terms of architectural style, appearance, and building material selection, we comprehensively consider local natural factors (such as terrain, climate, etc.) and the resource characteristics of the scenic spot, and extract hidden elements such as form, color, culture, etc. from the historical context of the scenic spot. Apply it to the design of tourist attractions to form a personalized architectural image.