Traditional Culture Encyclopedia - Travel guide - What are the development modes of health holiday tourism?

What are the development modes of health holiday tourism?

According to different development priorities and concepts, there are five main modes for the development of healthy holiday tourism: 1. Health management mode Health management mode realizes the perfect combination of "health protection" and "health management" with professional health maintenance plan. Introduce health management mode into the development of healthy holiday tourism. In some scenic spots or tourist destinations, developers may not have their own medical institutions, but they can use the internet to bring intimate services to tourists. Help tourists complete a series of overall health management, such as seeking a famous doctor, registering, and recovering after illness, that is, a new model of "IT+ health+tourism". In the form of network platform and membership organization, a series of lifestyles such as tourists' daily life are arranged reasonably, and a series of activities such as nutritious meal distribution, health examination, exercise and fitness are provided as needed, so that tourists can obtain physical health maintenance and health promotion. All health tourism destinations can adopt this development model, and its development can cooperate with insurance companies, travel agencies, medical institutions and so on. The specific operations include providing physical examination and overall health management with health insurance packaging, so that tourism can have an impact on people's body and mind and provide more ideal tourism projects. Second, the medical tourism model Medical tourism is a brand-new healthy tourism development model that combines high-quality medical services with health rehabilitation and leisure. It needs certain medical conditions and medical technology as support. At the same time, as a way of tourism health, in addition to a certain number of high-level medical personnel, we also need tour guide services with medical professional knowledge and skills to provide foreign tourists with transportation, accommodation, physical examination, sightseeing and other services. At present, the one-stop medical tourism services provided by Thailand, India, South Korea and other countries are attracting more and more foreign tourists and bringing considerable economic benefits to these countries. At present, the institutions providing medical tourism services are mainly private hospitals, and some tourist destinations can provide dental treatment and plastic surgery for tourists. With the continuous improvement of medical technology and the change of consumption concept, more and more medical tourism service institutions will inevitably appear. Third, the fitness club model combines a series of health and leisure tourism activities, especially fitness tourism projects, in the form of membership or selling consumer cards, relying on the main tourism resources and products, forming an overall development model. This development model can be based on a certain tourist destination, combined with the self-help tour model, and extended to the surrounding scenic spots (spots) through the flexible combination and packaging of tourism projects, thus expanding the geographical space of fitness and leisure activities and forming attractive diversified tourism products. For example, organize healthy and leisure sports tourism activities such as cycling, rock climbing, camping and hiking. We also plan tourism projects for the elderly to prevent lifestyle diseases by combining diet and exercise, weight loss projects for women and healthy summer camps for children. Fourth, the health and leisure destination is based on the leading health and leisure tourism areas and core health and leisure tourism projects, with health and leisure as the core theme and attraction, with considerable product support and complete tourism industry elements. Many scenic spots have the conditions to develop into such projects, but due to the lack of prominent product theme positioning, product construction direction deviation, insufficient product support, lack of supporting elements, shortcomings in operation and marketing, etc., they have not yet formed a real healthy and leisure tourism destination. Such as Wendeng and other areas. Five, the health and leisure tourist area has a certain core theme of health and leisure, and there are tourist attractions with basic items and elements. Such scenic spots generally have unique health resources, but the specific products of "health care" have not fully implemented the theme, the market target structure and product structure have not been well matched, the advantages of eco-health tourism products have not been fully tapped, and there is still much room for improvement in scenic spots.