1230 1 Basic introduction of tourist service card

It was learned from the Provincial Tourism Bureau that the tourist service card was launched by the Hunan Provincial Tourism Service Hotline 1230 1 and officially issued on March 2 1 0. It is reported that this is the first time that Huimin Tourism Consumption Card has been issued in our province.

According to the person in charge of the Information Center of the Provincial Tourism Bureau, the card integrates the business tickets of our province 150 tourist areas (spots) and 88 tourist routes nationwide. Consumers can get a discount of 1 10,000 yuan for the accumulated value by purchasing this card for only 298 yuan. With this card, consumers can enjoy half-price or special free tickets for 50 scenic spots in the province 100.

There are three purposes for issuing the 1230 1 travel service card: First, to expand the influence of 1230 1 travel service hotline and provide better services for travel consumers. Because there are nearly 20 tourist service hotlines (1230 1) in China, most of them have the problem of too few calls, and the hotlines are not hot or even cold. Second, cardholders can enjoy free discounts on tourist attractions and hotels, which is of positive significance for stimulating tourism consumption and expanding domestic demand. Third, it has opened up a new income-generating channel for tourist attractions-although cardholders can enter the scenic spots for free, the scenic spots can get a share of the total sales of the cards, which has changed the tradition of relying mainly on ticket income generation, advertising and travel agency marketing.