The immersive industry is ready to take off, and Chongqing has established the country’s first provincial-level chamber of commerce for the immersive industry.

In recent years, the immersive experience industry is becoming a new track in the cultural tourism industry. Immersive performances, immersive script killing, and immersive escape rooms have all become hot spots for young people to pay attention to and experience.

On January 9, under the guidance of Chongqing Civil Affairs Bureau and Chongqing Federation of Industry and Commerce, Chongqing Immersive Experience Industry Chamber of Commerce was officially established and held its first first membership meeting.

Secretary He Yue of the Social Organization Management Bureau of Chongqing Civil Affairs Bureau, Director Wang Yu of the Social Organization Management Bureau of Chongqing Civil Affairs Bureau, Director Ding Liangwen of the Chongqing Federation of Industry and Commerce, and more than 70 members of the Chongqing Immersive Experience Industry Chamber of Commerce Units and many mainstream media *** such as Xinhuanet, People's Daily Online, and Phoenix Net participated in this conference.

The trend driven by policies

During the "14th Five-Year Plan" period, "implementing the digital strategy of the cultural industry and accelerating the development of new cultural enterprises, cultural formats, and cultural consumption models" was written into It is a strategic plan to meet the cultural needs of the people and promote the construction of a socialist cultural power.

In June 2021, the "14th Five-Year Plan" Cultural Development Plan issued by the Ministry of Culture and Tourism mentioned that it will support the development of cultural relics units, scenic spots, theme parks, park blocks, etc. using cultural resources. More than 100 immersive experience projects, enriching experience content, improving creativity, developing immersive performing arts, immersive exhibitions, immersive entertainment experiences and other formats, and encouraging immersive experiences to be integrated with urban complexes, public spaces, tourist attractions, etc. combined.

In April 2022, the General Office of the State Council's "Opinions on Further Release of Consumption Potential and Promoting the Sustained Recovery of Consumption" also proposed that cross-border integration of consumption such as commerce, culture, tourism, sports, health, and transportation should be strengthened , and actively expand new immersive, experiential, and interactive consumption scenarios.

Specifically, Chongqing has vigorously promoted the construction of an international consumption center city in the past two years, which is also inseparable from the immersive experience industry.

In October 2021, the "Implementation Plan for Cultivating and Building an International Consumption Center City in Chongqing" released by the Chongqing Municipal People's Government mentioned: Integrating and expanding new scenarios of international consumption experience...creating immersive, scenario-based, A benchmark for experiential technology consumption.

During the 2022 National Two Sessions, Liu Qi, Secretary of the Party Committee and Director of Chongqing Municipal Culture and Tourism Commission, proposed to the conference: Through cross-border integration and collaborative innovation, we will provide IP creation, creativity and space design, software and hardware system integration, Immersive industry full-chain services in investment, financing and operation management.

It can be seen that the immersive experience industry is becoming an important step in expanding the development field of the cultural tourism industry, and is also a hot direction leading the future development of the industry.

Promote the healthy development of the industry

Immersive experience refers to allowing the audience to have an interactive experience in a physical space with limited boundaries with the real world through environmental rendering, scene shaping, content IP, etc. The entertainment projects have many characteristics such as interactivity, experience, narrative, and participation, and are deeply loved by young people.

From an industry perspective, the immersive experience industry is not only a new urban business format and new model that integrates multiple business categories such as cultural tourism, education, and commercial entertainment, but also a cross-fertilization between the traditional cultural tourism performing arts industry and the emerging cultural and creative industries. The integrated new ecology and new economy are of great significance to the upgrading of commercial spaces, cultural tourism destinations, etc.

However, at present, the immersive experience industry is still in the initial stage of development, with many pain points such as irregular projects and unclear industry standards.

As the first provincial-level chamber of commerce for immersive experience in the country, the Chongqing Immersive Experience Industry Chamber of Commerce has united a number of domestic first-line institutions to formulate industry standards, create benchmark projects, protect property rights/transactions, and industry professional and technical personnel. In terms of training and other aspects, we will work together to promote the healthy development of the immersive experience industry.

In terms of project creation, the Chamber of Commerce has more than 70 member units and a total of nearly 300 immersive projects in operation; currently, the Chamber of Commerce is negotiating about 10 immersive experience projects, with a cumulative project area of ??over 137,000 square meters.

In order to avoid free-style industry development and monolithic efforts alone, achieve orderliness and standardization of industry operations, guide the industry to develop in a positive direction, and better empower the cultural tourism industry, In the future, the Chamber of Commerce will also take the lead in organizing the formulation of industry standards, achieve standardized management, and create an industry intellectual property trading platform in a timely manner.

The future of collective efforts is promising

At this conference, the Chongqing Immersive Experience Industry Chamber of Commerce also reached strategic cooperation agreements with 17 companies, including Chongqing Daily Newspaper Group Culture Industrial Investment Co., Ltd., Chongqing Southwest Intellectual Property Operation Group Co., Ltd., Chongqing Bashan Yushui Cultural Tourism Development Co., Ltd., Chongqing Internet Business Association, Chongqing Stage Art Society, Chongqing Primary and Secondary School Social Practice Promotion Association, Chongqing Tourism Chamber of Commerce Research Travel Association, SPACElogic Xinluoji Group, New Dazheng Property Group Co., Ltd., Chongqing Yuhekong Commercial Operation Management Co., Ltd., Outlets International Co., Ltd. (Hong Kong), Baweitong Transportation Technology (Chongqing) Co., Ltd., Shanghai Yihan Information Technology Co., Ltd., Chongqing Blue City Lanyue Construction Project Management Co., Ltd., Beijing Gaohe Update Consulting Co., Ltd., Dahua Night Tour (Beijing) Tourism Technology Development Co., Ltd., Chongqing Jiacexing Enterprise Management Consulting Co., Ltd.

Multiple parties work together to jointly promote the rapid development of the immersive experience industry.

In the long run, the immersive experience industry is not just about creating diversified cultural tourism products, including scenic tours, performances, food shows, accommodation and shopping, exhibitions, cultural museums, drama tours, escape rooms, and script killing. Wait for a series of scenes.

It can also help the city spread its unique history and culture, such as red education, national defense education, Chinese education, etc., and can even drive the economic recovery of cities, old cities or historical and cultural blocks, such as creating city business cards.

From a broader perspective, this is also the need of the times to “tell Chinese stories well” under cultural confidence.

Through immersive experience, we will continue to consolidate the foundation of our country’s traditional culture from all aspects, enhance the vitality of our country’s cultural development, and improve the influence of cultural communication.

The book "Future Impact" writes: "The future economy will be an experience economy. Future producers will be those who create experiences, and experience manufacturers will become one of the basic pillars of the economy. ”

Experiences that satisfy the body and spirit have always been the ultimate pursuit of the cultural tourism industry, and the immersive experience industry allows investors, creators, operators, and consumers to participate in the entire process,* **Together create new consumption patterns.

It is foreseeable that under the environment of policy support and guidance and companies entering the industry one after another, the immersive experience industry will definitely usher in the trend, and its future development is promising.