What is the personalized service of tour guides? Why do tour guides provide personalized services to tourists?

Personalized service is the service provided by tour guides according to the personalized requirements of tourists while doing well the standardized service required by the travel agency's reception plan. Personalized service is a kind of humanized service based on understanding and caring for people.

Tourists in tour groups are different from individual tourists. They are restricted by groups, while individual travelers have great freedom. They act according to their own wishes and are not bound by others. The tourism projects in the tourism contract only integrate the requirements of tourists, so it is difficult to reflect the individual requirements and ideas of tourists in the contract. Tour guides should pay special attention to the special needs of tourists while doing well the tour guide services stipulated in the tour contract according to the requirements of tour guide service quality (standard), so that tourists can feel advantages, enhance their confidence in tourism activities and feel satisfied from the heart.

It is necessary to provide personalized service because the service targets of tour guides are different, and some special needs of tourists are often not completely solved by standardized services. Although personalized service is only aimed at individual tourists' personalized requirements, and sometimes even some trivial matters during tourists' journey, it will often get twice the result with half the effort, which will have a far greater impact on the whole group than the trivial matters themselves, and can also show the good personal accomplishment of the tour guide, so that tourists can witness the pragmatic style of the tour guide and the spirit of solving problems for tourists, thus generating trust and respect for the tour guide.