The integration of rural industry and tourism, the deep integration of agricultural industry and tourism.

1. Deep integration of agricultural industry and tourism.

People's living standards are getting higher and higher, and many people want to go out to play during holidays or Golden Week, which has also promoted the development of cultural tourism industry in many places in China. In recent years, the cultural tourism industry is in the ascendant.

Many cultural tourism industries have developed well and promoted local development, especially many rural tourism has driven many farmers to become rich.

However, in order to build cultural tourism, there are also many places that are blindly launched. The propaganda planning in the early stage was not done well, so that the project stagnated. In some places, even if tourist areas are built, few people travel.

The first thing that stands out in tourism is culture. For example, in your place, although the scenery is good, some people can't feel the local culture, customs and even some beautiful feelings when they go. So many people think that they will not give you a good local reputation when they come back, and the local tourism industry will get worse and worse.

So, how can we have our own cultural characteristics? From the local diet, customs, agriculture and even the characteristics of some ethnic groups, we can add some cultural colors to him, so that travelers can feel the local customs and cultural connotations. Only in this way can the tourist area be better and better, and can it really drive the local economic development.

Therefore, it is a feasible project to promote local development by using cultural tourism projects. The key is how to add cultural connotation to it. How to make people who come to play have their own feelings?

2. New industrialized agriculture and modern tourism industrialization

Answer, what is the content of Guizhou? 202 1 What are the four modernizations?

Guizhou's "four innovations" are that in the new era, the western region is developing and innovating, towns and villages really need to open up a new situation, the digital economy strategy has been implemented, and new achievements have been made in civilization construction. The four modernizations refer to new industrialization, new urbanization, agricultural modernization and tourism industrialization. This is the four new and four modernizations in Guizhou. Goals and plans.

3. Combination of agriculture and tourism

As we all know, agriculture in a broad sense refers to five industrial forms, including planting, forestry, animal husbandry, fishery and sideline; Agriculture in a narrow sense refers to planting, including the production of food crops, cash crops, feed crops and green manure.

From the perspective of mutual relations, firstly, from the perspective of agriculture, agriculture can be said to have opened up a new battlefield for tourism, and the vast countryside can make tourism promising; At the same time, the introduction of rural tourism can enhance the vitality of agricultural industry and make agriculture more productive. Secondly, from the perspective of rural areas, while providing labor for tourism, tourism has increased agricultural income and employment through various channels; Thirdly, from the perspective of farmers, rural tourism of farmers provides space for tourism development, and urban tourism is not limited to scenic spots, scenic spots and cities. At the same time, driven by tourism, farmers can also feel the convenience brought by rural beautification, the rural environment has been improved, and the ecology has become more livable.

2065 438+00-2065 438+00 Accelerating new industrialization around new technologies, new industries, new formats and new models is the primary task of high-quality economic development in Southwest Guizhou. Pay close attention to new urbanization, fully implement the city-driven strategy, accelerate the urbanization with people as the core, and continuously enhance the urban population carrying capacity, domestic demand driving force and development competitiveness; Adhere to cultural tourism and accelerate the industrialization of tourism. Grasp the leader, strengthen the brand, promote the adjustment of agricultural industrial structure and promote agricultural modernization.

4. Agricultural modernization, new urbanization and industrialized tourism industrialization

Rural tourism is a new attempt to extend modern tourism to traditional agriculture. Through the promotion of tourism, it is a new industrial form to organically combine eco-agriculture with eco-tourism.

China's rural tourism started in 1980s, and now it has entered the stage of all-round development. In 2008, American rural tourism in this country received more than 400 million tourists, and rural tourism income exceeded 60 billion yuan. Rural tourism plays an important role in promoting the adjustment of rural industrial structure, increasing farmers' income and promoting rural economic development.

5. Integrated development of agriculture and tourism.

According to national standards, leisure and sightseeing activities belong to the entertainment industry in the tertiary industry.

Leisure and sightseeing activities refer to leisure and sightseeing activities aimed at agriculture, forestry, animal husbandry, fishery, manufacturing and other production and service fields. Including: agricultural planting, picking and sightseeing, farming experience activities; Animal breeding and sightseeing activities; Fishing, fishing, baiting, viewing and other recreational fishery activities; Production and sightseeing activities of manufacturing industry; Other leisure and sightseeing activities.

6. The integrated development of leisure agriculture and tourism.

Agricultural tourism is a new type of agricultural management mode that combines agriculture with tourism and attracts tourists by using agricultural landscape and rural space. It is also called sightseeing agriculture, sightseeing agriculture and rural tourism by developing tourism products based on a wide range of agricultural resources such as agriculture, forestry, animal husbandry and by-fishing, and providing special services for tourists.

According to the Inspection Standard of National Industrial and Agricultural Tourism Demonstration Sites (Trial) issued by the National Tourism Administration in 2002, the so-called agricultural tourism refers to the agricultural production process, rural landscape, farmers' labor and life scenes as the main points of view.

: 7. Combination of agriculture and tourism

1. Leisure agriculture is a new industry that integrates production, life and ecology, which is developed on the basis of traditional agriculture. According to practical experience, three students should do ecology first, then production, and then life. On the contrary, there will be problems of large investment, waste and low efficiency.

2. Leisure agriculture is a new industry that organically combines agricultural production and business activities with sightseeing and leisure activities. Leisure agriculture is also creative agriculture, which realizes industrialization and branding through production, processing and service. Leisure agriculture combines agriculture with tourism. First, we should have the cultural connotation of agricultural industry; Second, there must be the integrated development of primary, secondary and tertiary industries; Third, build the platform integration of the park. Tourism can be done from five aspects: first, there must be distinct differences; Second, it can cause discussion; The third is to make people remember; Fourth, there are artistic elements; Fifth, it is easy to do and let people experience.

3. Leisure agriculture is a kind of agricultural management mode, which combines the primary, secondary and tertiary industries in rural areas, so some experts call it six major industries. Leisure agricultural parks have not only the primary industry (agricultural aquaculture), but also the secondary industry (agricultural product processing industry) and the tertiary industry (leisure service industry). So 123 = 6, 1x2x3 = 6, leisure agriculture is called six major industries. In the development of the six major industries, the primary, secondary and tertiary industries are the basic points, the secondary industry is the key point and the tertiary industry is the bright spot. Therefore, leisure agriculture should adhere to agriculture as the foundation, vigorously develop the processing and production of agricultural and sideline products, and make leisure experience activities colorful.

8. The development trend of deep integration of agriculture and tourism.

1. Digital development trend

202 1, the second phase of China, promoting the integration of rural industries and information technology and developing digital agriculture and smart agriculture will no longer be a slogan.

The Notice on Publishing the List of National Digital Village Pilot Areas announced the first batch of national digital village pilot areas, and put forward specific requirements for organizing the pilot work.

Digitalization of agriculture means that agriculture will be further compact and refined in the following three aspects: agricultural production is highly specialized, large-scale and enterprise-oriented; The agricultural production system has been gradually improved; Education, scientific research and popularization should be reformed. Sanyi road.

Specifically, agriculture depends on the weather most of the time, and the sowing time depends on past experience. For a large number of agricultural practitioners, it is judged by experience, which makes farming full of uncertainty. The existence of digital and intelligent agriculture is to reduce this uncertainty.

For example, nail digital management can play a systematic and standardized role in agricultural management departments, greatly reducing communication costs and speeding up work efficiency.

For example, when designing a farm plan, the details

The law of global economy shows that when the per capita GDP of a country or region reaches 5000 dollars, residents' consumption begins to change from subsistence to enjoyment, which provides the best opportunity and development soil for the modernization, industrialization and branding of China's agriculture in the new period.

Undoubtedly, branding is the most important trend to enhance the value chain of agricultural products, and brand building in various provinces, cities and counties is in full swing.

Ningxia wolfberry, Jilin rice, Hunan tea oil, Shouguang vegetables, Xuyi lobster, Hengxian jasmine, Menghai Pu 'er tea, Rongxian Shatian pomelo, Xing 'an League rice, Yichuan millet, Wulanchabu potato, Yanchitan sheep, Luochuan apple, etc. Has appeared in recent years.

3. The development trend of integration

From the industrial depth, modern agriculture is not only the planting and breeding of the primary industry, the processing of food raw materials in the secondary industry, and the fast-moving food from the fields to the kitchen table, but also the leisure and sightseeing, parent-child activities, healthy old-age care and creative culture in the tertiary industry.

The integration of the first, second and third industries means that the whole industrial chain or industrial chain has more added value. Some are engaged in farming, some are engaged in processing, some are engaged in sales and services, and some are engaged in sightseeing, leisure, pension, picking, parent-child and cultural tourism of the tertiary industry, making agriculture, which was originally the primary industry, a comprehensive industry, which can improve the value of agricultural products and increase the income of farmers and agricultural enterprises.

There is no need to enumerate examples in this section. Most farmers are doing in the direction of resource integration, but some are still consolidating the first stage, and some have advanced to the level of integration of the three industries. How to do it well is another matter, but resource integration is already overwhelming.

4. Development trend of cold chain

The low temperature environment created for preservation may provide opportunities for the survival of the virus, so the cold chain has become the focus of the epidemic.

At the same time, the development of the quantity and quality of fresh agricultural products is inseparable from the advanced, accurate and high-quality development of the cold chain. However, as far as the current development of cold chain is concerned, there is a large number but lack of systematic management, which has a certain gap with the foreign technical level.

From the perspective of cold chain logistics in Europe and America, in addition to good policies to provide dividends, the most important thing is to apply technology to the construction system of cold chain logistics, such as informationization, intelligence, automatic refrigeration, automatic sorting, GPS technology, vacuum pre-cooling or ice pre-cooling technology. Thereby improving the overall efficiency of the cold chain and the freshness and safety of products.

They will directly contract perishable agricultural products to excellent cold chain companies in the industry for custody, so as to specialize in transportation projects, ensure the freshness and food safety of agricultural products, and reduce costs.

How to narrow the gap of cold chain technology and level of agricultural products between China and foreign countries and how to improve it will be a problem that must be solved in the future, and also become a key link in the development of agricultural products. Therefore, the development of cold chain system is its future development trend.

5. Customization development trend

Customization exists in all walks of life, except agriculture, which is in full swing.

Customized agriculture takes green organic agricultural products as the carrier and uses membership system to expand users. This is an agricultural model that meets the new demand. Its selling point is not only agricultural products, but also attracts people from the city to experience, visit and consume, which is deeply integrated with tourism, old-age care and culture to promote rural revitalization.

Its core points include:

1. Urban consumers become members of small and medium-sized agricultural enterprises.

2 small and medium-sized agricultural enterprises according to the agreement on time production and distribution of agricultural and sideline products.

3. The combination of agriculture and tourism. Members can come to the farm regularly to experience farming life, both as consumers and producers.

Simply put, it is to break the traditional consumption pattern in the past. What I have, I will sell it; What you sell and what you consume are all over, pull the supply chain O.

9. Tourism industrialization and agricultural modernization

Agricultural industrial integration not only covers the production process of primary agricultural products, but also includes food processing, fertilizer production, circulation, sales, information services and other processes. On this basis, a chain integrating production, processing, sales and service came into being.

Building a modern industrial system focusing on the cross-integration of agriculture and secondary and tertiary industries is gradually regarded as an important strategic path to achieve the goal of a well-off society in an all-round way, and it has also become an important starting point for accelerating the transformation of agricultural development mode, promoting the structural reform of agricultural supply side, and implementing the rural revitalization strategy.

In fact, driven by industrial transformation and upgrading, the boundaries between industries are blurred, showing a trend of integrated development. In addition, the competition in the global agricultural products market is becoming increasingly fierce, and traditional agriculture is gradually showing new vitality. However, new types of agriculture, such as ecological agriculture, information agriculture, factory farming, tourism and leisure agriculture, are gradually emerging in developed agricultural countries, thus constantly increasing the added value of agricultural products and enhancing their market competitiveness.

First, the status quo of the integration of agriculture and tourism

At present, the integration of primary, secondary and tertiary industries in China, the continuous progress of rural areas in China, the continuous extension of agricultural industrial chain, the continuous expansion of agricultural multi-functions and the emergence of new rural formats have become important features of China. China's economic development has entered a new normal and agricultural development has entered a new stage. Developing leisure agriculture and rural tourism and promoting the deep integration of agriculture and tourism are powerful driving forces for promoting agricultural transformation and upgrading and realizing agricultural modernization.

Of course, the problems existing in the process of exploring the integration of agriculture and tourism can not be ignored. Generally speaking, China's rural industrial integration development is in the primary stage, with low degree of industrial integration, short industrial integration chain, low added value, loose interest connection and single cooperation mode. The supply of land, talents and funds is insufficient. For example, according to the regulations of the Ministry of Land and Resources, all kinds of farms relying on agriculture need to be managed according to construction land. Many rural industrial integration development projects are difficult to implement normally, rural financial products are extremely limited, agricultural land and various facilities cannot be mortgaged, and it is difficult to borrow and finance, making it difficult to expand the scale. Moreover, the rural industrial integration in most areas lacks professionals and compound talents. The main body of industrial integration has weak driving ability, and there are few new business entities with strength. Some new business entities have simple structure, extensive management and weak management ability. Some business entities lack innovative ability and service in promoting regional standardization and brand building.

Second, the integrated development model of agriculture and tourism.

1. Garden agricultural tourism model

That is to say, taking rural pastoral landscape, agricultural production activities and characteristic agricultural products as tourist attractions, we will develop agricultural tourism, fruit tourism, flower tourism, fishery tourism, animal husbandry tourism and other unique theme tourism activities to meet the psychological needs of tourists to experience agriculture and return to nature.

Rural agricultural tourism mainly includes rural agricultural tourism, garden sightseeing tour, agricultural science and technology tour and farming experience tour.

2. Folk tourism mode.

That is, taking rural customs and folk culture as tourist attractions, fully highlighting the characteristics of farming culture, local culture and folk culture, and developing tourism activities such as farming display, folk skills, seasonal folk customs, festivals, folk songs and dances. Increase the cultural connotation of rural tourism.

The most typical is the Dai people's Water-splashing Festival. The Songkran Festival includes not only splashing water, but also many other contents, such as cultural performances, packet loss and other activities. Packet loss is a special game for unmarried Dai youth. Packet loss

Take the residential buildings in ancient villages and towns and the new rural model as tourist attractions to develop sightseeing. For example, Sangua Commune, located in Chaohu Economic Development Zone, Hefei City, Anhui Province, focuses on building a pumpkin farmer's special e-commerce village, a melon folk culture village, a watermelon homestay food village and an impression semi-soup resort, developing more than 1,000 kinds of high-quality agricultural special products in four series of tea, spring, agricultural special products and culture, building various product bases, and promoting the development of agricultural special products industry through various professional cooperatives. Let the villagers sell their products to the whole country without leaving home, and form a Sangua commune with agricultural special products, production and processing, e-commerce logistics, catering, accommodation and leisure tourism as the mainstay, and integration of the three industries.

4. Leisure and holiday tourism mode.

Relying on the beautiful rural scenery, comfortable and pleasant fresh climate, unique geothermal hot springs, environmental protection and ecological green space, combined with the surrounding rural landscape and folk culture, we will build some leisure and entertainment facilities to provide tourists with services such as rest, vacation, entertainment, catering and fitness. For example, Zhanjiang Charcoal Leisure Villa, located in Longtoumo Village, Botou District, east coast of Zhanjiang City, is divided into six functional areas: Charcoal Music Area, Tourist Area, Tourist Dining Area, Charcoal Barbecue Area, Fishing Area and Charcoal Culture Exhibition Area. Tan Li Leisure Villa mainly uses far infrared rays, negative ions and pure oxygen heat energy left by charcoal kiln in the process of burning charcoal at high temperature, which has beneficial physical effects on human body, stimulates skin sweating and promotes the metabolism of human body and cells.

5. Tourism mode of popular science education

Use aerospace agricultural popular science education base, agricultural sightseeing park, agricultural science and technology ecological park, agricultural products exhibition hall, agricultural exposition park or museum to provide tourists with tourism activities to understand agricultural history, learn agricultural technology and increase agricultural knowledge. For example, in the Garden of Eden in Britain, plants showed the characteristics of scientific research and education, and built an isolated Garden of Eden for human beings to regenerate through the environment.

6. Farmhouse tourism mode

In other words, farmers use their gardens, their agricultural products and the surrounding rural scenery and natural attractions to attract tourists to eat, live, play, travel, entertain and buy at low prices.

7. Return to the natural tourism mode.

Take advantage of the beautiful natural landscape, unique landscape, green forest, calm lakes and developed scenic mountains in rural areas to carry out tourism activities such as sightseeing, mountaineering, forest bathing, skiing and water skiing, so that tourists can feel nature, get close to nature and return to nature.

The integration of primary and secondary industries is the integration of production, processing, sales and service of agricultural products. Integration is closely related, interdependent and complementary.

The reason why we advocate and promote the integration of primary, secondary and tertiary industries is because this integration has many benefits. People usually care about the interests of farmers and producers. It is generally believed that the value of agricultural raw materials obtained only through agricultural production is relatively low.

If the raw materials of agricultural products are processed, the value can be greatly increased, several times or even more; The sales and service process of agricultural products can also realize value-added. Through the integration of primary, secondary and tertiary industries, farmers can participate in this value-added distribution, thus increasing their income.

In China, the integration of primary, secondary and tertiary industries plays an important role in solving the connection between the production of small farmers and the demand of the big market, so that thousands of small-scale producers can better meet the requirements of processors (and consumers).

These requirements involve variety, quantity, quality, specification, brand and safety. The integration of primary industry and secondary industry is beneficial to producers, processors and consumers. Producers can plant well, sell well and sell well; The processor may obtain the request.