Water-injured businessman

After graduating from Chinese Department of Normal University 1985, Su was assigned to teach junior Chinese in Chenyu Middle School in Yuhuan County. He is very dedicated to any work and is undoubtedly an excellent Chinese teacher. 1987 began to evaluate teachers' titles. After only teaching for two years, he was appointed as one of the seven members of the title evaluation group of Chinese teachers in county middle schools by the county education commission. However, he feels that he should devote himself to the shopping malls that can stimulate him more, and his self-taught knowledge of foreign trade, business administration and so on should have a stage to display. /kloc-in the summer of 0/988, Su Yiran, who had been teaching for three years, gave up his status as a "cadre" at that time and worked as a temporary worker in the newly established Yuhuan Ryukyu Thai Trading Company. At that time, it was still the era of planned economy, and the business opportunities could not be compared with today. How many people desperately pursue a stable job, get food stamps and wages every month, and are comfortable and stable. Sue, who was only 23 years old at that time, never considered her worries about food and clothing. Last year, he conducted an experiment-whether he can support himself without salary-which is the bottom line of survival. He is a school teacher, so he can't do business part-time, so he relies on writing to contribute. A year later, his contribution income exceeded his salary. This "experiment" also convinced his parents of his decision to resign.

In Liutai Trading Company, Su may be the employee who has done the most "jobs" among the company members: salesman, manager of Taiwan compatriots' property management department, head of import and export department, manager of import and export department, director of office, head of infrastructure department, head of comprehensive financial leading group and deputy general manager of the company. From an article he wrote recalling the experience of "more than one person in Xiamen" at that time, his "trendsetter" character can be well explained:

"This Ryukyu and Thai company is engaged in the export of marine fishery services to Taiwan Province Province and trade with Taiwan. The so-called trade with Taiwan can only be traded on fishing boats in Taiwan Province Province moored at Damaiyu Port. The target customers are very single, both from Taiwan Province province and aquatic products. At that time, there was no internet, no international direct dial telephone and even faxes were rare. It is really more difficult to go to the other side of the strait than to land on the moon. Where are the tourists? Xiamen is already a special zone, and Taiwanese businessmen come and go frequently, so I will go and see it again. That kind of customer looking for a needle in a haystack, only young me-as angry as celadon just out of the kiln-needs to soak in water or mud without hesitation. The method is ridiculous, waiting for him in turn in the cafes, lobbies and coffee bars of major hotels. Looking at coming and going, I panicked. It looks like Taiwan Province Province, and both of them come to strike up a conversation; I even secretly checked the registration of visitors from Taiwan Province Province at the reception desk of the hotel, wrote down the room number, hung an internal telephone in the lobby for consultation ... I went back and forth to Xiamen for more than a year, and luck and time accompanied me, and finally shipped the frozen octopus, swimming crab and shrimp to Taiwan Province Province. This personal experience of "visiting strangers" and looking for "target customers" is often used as a case when I teach marketing at the university. I was young in Wharf Bay in Xiamen, hotels and guesthouses in Xiamen, Taiwan-funded enterprises in Xiamen, and even the Taiwan Province Research Institute of Xiamen University. Later, I opened a valve factory with my friends, looking for Xiamen import and export companies and foreign-funded enterprises to export, and more often shuttled to Xiamen. From 88 to 92, I was as familiar with downtown Xiamen as the drawer of my study ... "

During this period, he also contracted three import and export departments of the company and founded 1992 Puqing Valve Factory together with Mr. Gao Changquan. At that time, he analyzed domestic and foreign markets, visited port companies, and exported products overseas through coastal import and export companies when he could not obtain import and export rights. The experience of establishing a physical factory made him realize a lot of experience in entrepreneurship and management. If the factory persists until now, it must be a large industrial enterprise. After two years of operation, he finally sold the factory. After describing this experience in his business trip note "The Meaning of Giving Up", he said: "Life has no assumptions. Go ahead and the pain of giving up will disappear. What does it matter if your mind is in vain and your efforts are in vain? Isn't life normally consumed in a lot of "waste" and "white flow"? Isn't it that the re-election again and again highlights its value and significance? "

Faced with re-selection again and again. This time, the Yuhuan County Party Committee and the county government chose him and promoted him to be the director of the local foreign trade and economic cooperation bureau and the manager of the foreign trade company. The reason for the promotion is that Sue was neither a national cadre nor a party member in * * * at that time, but an excellent temporary worker in a state-owned foreign trade enterprise. 1At the beginning of 995, Su, who was less than 30 years old, became the youngest local director. He told the leader that he would only work for three years if he succeeded, and for three years if he failed. Faced with the current situation that foreign trade companies were seriously insolvent at that time, he took the lead in exporting, built an internal incentive system in an all-round way, vigorously urged historical accounts, and attracted foreign capital to jointly set up projects, such as Liudao Middle School. In the foreign trade pattern of the county, he proposed to ensure the export growth of plumbing valves, develop the export of auto parts and furniture, actively attract foreign investment, and advocate "grafting" foreign-funded enterprises. According to what he says now, he was "miserable" in those three years. Here's just an example of his changing the work style of the department: to set up a foreign-funded enterprise, it is necessary to sort out a pile of materials and report them to the Foreign Trade and Economic Cooperation Bureau for examination and approval, and only after obtaining the Approval Certificate of the Ministry of Foreign Trade and Economic Cooperation can it obtain a certificate and open a foreign exchange account in the Industrial and Commercial Bureau; Some enterprises complain that foreign investment approval is inefficient. After observing quietly, he engraved his signature stamp and handed it over to the head of the foreign investment section in the third week of taking office. He said that from now on, if there is a joint venture bidding, the foreign investment section will only review whether the joint venture project meets the national requirements. Once it meets the requirements, it will be stamped and agreed, and the examination and approval procedures will be completed within three working days. The director will stop the review and stamp my signature. If the enterprise cannot draft the joint venture materials, the Ministry of Foreign Investment shall arrange the drafting and charge a reasonable fee; It is necessary to relax the examination and approval and strengthen the management of the joint venture after its establishment. If the annual examination fails, the approval certificate shall be revoked.

1997, the local county party Committee recommended him to study in the first training course for young cadres in Taizhou. But when 1998 started, the director was three years old. When the Organization Department of the Municipal Party Committee visited him and prepared to find another job, he resolutely resigned and chose to go to sea again.

This time he went to Zhejiang Supor Co., Ltd., a private enterprise, in order to open up the export market of cookware. At that time, Supor's annual sales were less than 300 million, and there were no export pots. Su, a former director, went to Supor Company only as the manager of the foreign trade department. At first, the manager had only two soldiers. He first chose to export to Japan, and a project was developed, which gave him the basis for entering the American market on a large scale; Then, taking the opportunity of exhibiting in Chicago, I visited the North American market and came back to develop products suitable for the North American market with the support of President Su Xianze. There are no marketable products, that is, developed products; With the product, according to the characteristics of American cookware market, find American cookware brands to sell, and use the cost-effective advantage to enter the American market. In the past three years, the export business of the United States, Japan and Europe has been rising, and the company has given him more burdens. Supor Group has developed rapidly, investing in medicine, chemical industry, tourism, home appliances, real estate and so on. After 2002, the "pot" (cookware division) jointly built by all shareholders was basically handed over to Su. He manages the purchasing, production, research and development of Yuhuan and Wuhan cookware production bases and domestic and foreign markets, with 3,000 employees and annual sales of/kloc-0.5 billion yuan. Zhejiang Supor Cookware Co., Ltd. was listed in 2004. The following year, Sue, who had worked in Supor for eight years, left again. The author can't retell a hero's eight-year journey. In his blog, I found a blog post "Mr. Quan, We Love You Forever" written after he left Supor, which recorded his last day in Supor. We infer his eight-year manager performance from this point. Now, the summary is posted here:

"My last day in Supor was 65438+February 3, 20051. In the morning, I made an exception and drove to the car wash shop. I want to return the car to the company cleanly. It was Saturday, and as usual, the senior management of the department would hold a regular meeting. As the general manager of the cookware department, this will be my last meeting. The plan for the following year has already been discussed and determined, and the topic of the regular meeting of senior executives on the last day of the year is the work arrangement before the Lunar New Year. Although we will leave Supor soon, Supor people's style is-never leave without authorization until the last second.

"The office building lobby is quiet as usual. On the electronic screen in the center, the eight characters "We love you forever in spring" are printed instead of the usual "Welcome to Supor". I was shocked.

"Spring always refers to me. My surname is Su, because the surname of Supor's boss is Su, and the surname of the president of a listed company is Su, which is easy to be confused, so I changed my name and took the last word "Quan" as "Quan Zong". This title has been used in Zhejiang Heideman Machine Tool Manufacturing Co., Ltd. ..

"Supor is rational, standardized and systematic. However, I typed eight big words full of emotion, which suddenly wetted my eyes. I said goodbye a few days ago, but I didn't expect everyone to say so again. Supor, the best enterprise in China I know at present, has the best team, the best strategy, the best action plan and the best implementation effect. They said' love you forever', which fully affirmed my efforts in Supor for eight years. Love you, love you forever,-is a whisper between lovers,' forever' pour all the feelings, the wind blows for you, the rain breaks because of you, and the heart flies with you. ...

"I'm just sitting at my desk. Finally. I finished handling my personal belongings the day before. Take out the laptop I used on the last day, but I just don't know how to turn it on.

"I really shouldn't have spoken at the last regular meeting of senior executives in the cooker department. I also criticized her lack of awareness of market competition. After the regular meeting, Vice President Wang immediately called the department manager and held a farewell party for me. Before Mr. Wang finished reading the book, I saw the eyes of Yao, the production director opposite, red. I quickly interrupted the speech like "closing the coffin" and said, "Don't make it look like a eulogy. "Please relax.

"Unexpectedly, everyone gave me a Supor gold medal, which was customized overnight. After the farewell party, I hung a gold medal and took a group photo with you at the entrance of the building. After work, the staff came in and out, and everyone took a group photo with me for an hour.

"In the afternoon, I was invited to give a speech on enterprise strategic planning to 200 business owners. When the host introduced me, it was of course the title of "Deputy General Manager of Zhejiang Supor Cookware Co., Ltd. and General Manager of Cookware Division". He doesn't know that after this afternoon, I won't be anymore. Of course I don't make corrections or explanations. Because, as I said at Supor's farewell party that morning:

"I will always be Supor. My eight years in Supor were the most brilliant years of my life, between the ages of 30 and 40. Together with you, I have built an idealized enterprise, and together we have expanded Supor's net assets nearly tenfold in recent years. I gave a lot and got a lot. I will always be grateful to Supor. I will always be Supor. "