Why is tourism psychology a science?

There will be a lot of such information on the internet.

Tourism psychology is a new discipline that studies tourism and tourism from the perspective of psychology. Tourism psychology is a science that studies the law of human behavior in tourism activities, which mainly includes tourism consumption behavior, tourism service behavior and tourism consumption psychological tendency.

Foreign scholars began to study this field in the late 1970s, and China scholars began to teach and study tourism psychology in the mid-1980s. There are two ways for foreign scholars to study tourism psychology. One is to study the general law of tourism consumption behavior with tourism consumers as the object; The second is to study the interaction between tourism workers and tourists. The former, represented by the book Psychology of Leisure Tourism written by American scholars Edward J Mayo Jr and Lance P Jarvis, analyzes in detail psychological factors such as perception, learning, personality, motivation and attitude, as well as roles and families, reference groups, social classes, culture and subcultures from the perspective of how tourism enterprises can effectively carry out marketing. On the basis of interactive analysis, the latter makes a profound analysis of the interpersonal relationship in the tourism reception industry. This book draws lessons from the research of these two ideas, absorbs Japanese scholars' thoughts on tourism kimono and psychology, and establishes a relatively complete system of tourism psychology on the basis of a large number of research results of China scholars.